big data & social graph: illycaffe case study
DESCRIPTION
Presented by Tom Beck, President, Enlighten & Eric Wheeler, CEO, 33AcrossTRANSCRIPT
Big Data & Social Graph: illy Case Study
Tom Beck, President@laughingrobots
Social Media ROI, September 2012
@EnlightenAgency @33Across
Brave New World: Data
91% of advertisers & agencies are concerned about driving ROI from big data
80% say Facebook is less important than rest-of-web
Client Standout: illy
@EnlightenAgency @33Across
illy: Insights
Where do we go from here?
BrandAn accessible daily pleasure
The rise of micro-roasters
CompetitionLower-funnel
maximized
Media
@EnlightenAgency @33Across
illy: What We Did
Identify new qualified prospects to expand upper funnel and accelerate movement
@EnlightenAgency @33Across
illy: Campaign Ecosystem
RSS Twitter Feed& Expandable Video
Sponsored Stories
New Brand Advertising Partnership
33Across Facebook Eater.com
Brand GraphTM targeting helped improve bottom line campaign ROI.
@EnlightenAgency @33Across
illy: Insights
Data is the glue of the advertising ecosystem.
Better living through learning…and data.
It’s easier to access than you think.
@EnlightenAgency @33Across
Thank You
Tom Beck, [email protected]
@laughingrobots
@EnlightenAgency @33Across
Social Media ROI, September 2012