big data? - simple culture! - eyefortravel2014 analytics ams
TRANSCRIPT
Mktg. Capa-
city
Anx.
Rev.
PricingSales
+/- 30pts
Integrated Steer on “Fluid profit drivers“
+/- 5pts
Big data? – Simple culture!
1. Go for hypotheses and best guesses
2. Bring analytics into all teams
3. Stop asking for reports – actionable insights only!
4. Run cross functional focus workshops
5. Picture your customer
6. Use infographs
7. Act Chief Declutter Officer
8. Get insight carriers to the decision table
9. Formulate your “Stop Doing“ strategy
10. Put systems second, manual workarounds first