1.Copyright 2013, Oracle and/or its affiliates. All rights reserved.1 Big Data at Work Raul Goycoolea Solution Architect Manager

2. Copyright 2013, Oracle and/or its affiliates. All rights reserved.2 Who are you? http://goo.gl/g8gn3q 3. Copyright 2013, Oracle and/or its affiliates. All rights reserved.3 Copyright 2013, Oracle and/or its affiliates. All rights reserved.3 4. Copyright 2013, Oracle and/or its affiliates. All rights reserved.4 5. Copyright 2013, Oracle and/or its affiliates. All rights reserved.5 6. Copyright 2013, Oracle and/or its affiliates. All rights reserved.6 7. Copyright 2013, Oracle and/or its affiliates. All rights reserved.7 Thoughts Things Processes 8. Copyright 2013, Oracle and/or its affiliates. All rights reserved.8 Thoughts Things Processes Thoughts Things Processes 9. Copyright 2013, Oracle and/or its affiliates. All rights reserved.9 222011-2016 12.5 Billion 2020 1.3 Billion Today Smart Device Growth Data Production Increase 10. Copyright 2013, Oracle and/or its affiliates. All rights reserved.10 Use Data 12% Executives who feel they understand the impact data will have on their organizations Produce Data 11. Copyright 2013, Oracle and/or its affiliates. All rights reserved.11 Improve What Exists Create New Possibilities Copyright 2013, Oracle and/or its affiliates. All rights reserved.11 12. Copyright 2013, Oracle and/or its affiliates. All rights reserved.12 Copyright 2013, Oracle and/or its affiliates. All rights reserved.12 13. Copyright 2013, Oracle and/or its affiliates. All rights reserved.13 Run the Business 14. Copyright 2013, Oracle and/or its affiliates. All rights reserved.14 Copyright 2013, Oracle and/or its affiliates. All rights reserved.14 15. Copyright 2013, Oracle and/or its affiliates. All rights reserved.15 Copyright 2013, Oracle and/or its affiliates. All rights reserved.15 Change the Business 16. Copyright 2013, Oracle and/or its affiliates. All rights reserved.16 Run the Business Organize data to do something specific Change the Business Take data as-is to figure out what it can do Copyright 2013, Oracle and/or its affiliates. All rights reserved.16 17. Copyright 2013, Oracle and/or its affiliates. All rights reserved.17 Copyright 2013, Oracle and/or its affiliates. All rights reserved.17 Continuous Innovation Big Data at Work 18. Copyright 2013, Oracle and/or its affiliates. All rights reserved.18 19. Copyright 2013, Oracle and/or its affiliates. All rights reserved.19 Relational Streaming of Both Non-Relational CAPTURE Transaction Processing On-Device Capture Interaction Processing MANAGE Data Warehousing Caching Event Processing Low-Cost Storage Processing ANALYZE Reporting Dashboarding Forecasting Machine-Learning Predictive Modeling Discovery Evolve to a Unified Information Architecture 20. Copyright 2013, Oracle and/or its affiliates. All rights reserved.20 Big Data at Work 21. Copyright 2013, Oracle and/or its affiliates. All rights reserved.21 Get Fast Answers to New Questions Create a Data Reservoir Predict More, More Accurately Accelerate Data-Driven Action 22. Copyright 2013, Oracle and/or its affiliates. All rights reserved.22 Get Fast Answers to New Questions 23. Copyright 2013, Oracle and/or its affiliates. All rights reserved.23 340KActive data points in millions of vehicles spread across multiple databases Warranty Analysis Change the Business Warranty Strategies Run the Business Automotive Electronics Supplier 24. Copyright 2013, Oracle and/or its affiliates. All rights reserved.24 Get Fast Answers to New Questions Exadata Relational Data Hadoop Non-Relational Data Flexible Data Model 25. Copyright 2013, Oracle and/or its affiliates. All rights reserved.25 26. Copyright 2013, Oracle and/or its affiliates. All rights reserved.26 Predict More, More Accurately 27. Copyright 2013, Oracle and/or its affiliates. All rights reserved.27 $132M Incremental Revenue in 2012 Increase in Conversions 30% Increase in Satisfaction 30% Big Data Farm Machine Learning Algorithms Copyright 2013, Oracle and/or its affiliates. All rights reserved.27 Dell Inc. Offline Customer Data Social Media Website 28. Copyright 2013, Oracle and/or its affiliates. All rights reserved.28 Email Correspondence Social Media Technical Services and Sales Real-Time Decisions Machine Learning Algorithms Copyright 2013, Oracle and/or its affiliates. All rights reserved.28 Potential New Data Dell Inc. 29. Copyright 2013, Oracle and/or its affiliates. All rights reserved.29 Create a Data Reservoir 30. Copyright 2013, Oracle and/or its affiliates. All rights reserved.30 Necessary data that could be pulled from their source systems 16 Different nightly extracts, resulting in multiple data marts 15% Large, Full-Service Bank 31. Copyright 2013, Oracle and/or its affiliates. All rights reserved.31 Gained from Big Data at Work OneReservoir to be accessed at any time 85% Large, Full-Service Bank 32. Copyright 2013, Oracle and/or its affiliates. All rights reserved.32 Exadata + Oracle Database Data Reservoir Big Data Appliance + Hadoop Large, Full-Service Bank 33. Copyright 2013, Oracle and/or its affiliates. All rights reserved.33 Accelerate Data-Driven Action 34. Copyright 2013, Oracle and/or its affiliates. All rights reserved.34 Internal/ External Non-Relational Data variables tracked for each customer Major European Bank Wanted to deliver location-based service 35. Copyright 2013, Oracle and/or its affiliates. All rights reserved.35 BUY NOW Relational Non-Relational Major European Bank Data Filter Processed Data 36. Copyright 2013, Oracle and/or its affiliates. All rights reserved.36 Get Fast Answers to New Questions Create a Data Reservoir Predict More, More Accurately Accelerate Data-Driven Action 37. Copyright 2013, Oracle and/or its affiliates. All rights reserved.37 Big Data at Work Tightest Integration of Big Data into Business Analytics Big Data Discovery in Weeks Not Months Predictive Analytics For All Big Data Environments Best Price/Performance Big Data Platform Fastest Connection Between Big Data Analytical Environments 38. Copyright 2013, Oracle and/or its affiliates. All rights reserved.38 39. Copyright 2013, Oracle and/or its affiliates. All rights reserved.39 Electricity at Work Big Data at Work Electric Car Smart Grid Copyright 2013, Oracle and/or its affiliates. All rights reserved.39 40. Copyright 2013, Oracle and/or its affiliates. All rights reserved.40 41. Copyright 2013, Oracle and/or its affiliates. All rights reserved.41