big data management system
TRANSCRIPT
Big Data Management SystemCreating Value with Data
David TeszlerDirector, Big Data AnalyticsProduct Business GroupSeptember , 2014
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CREATEVALUE
SILOS OF INNOVATION SYSTEMS OF RECORD
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Creating Value with DataCombining the New Silos with the Enterprise Sources
De Persgroep
Sell More Media
Better Customer Insight
Dunnhumby USA
Service Customer Fasters
Accelerate Customer Analytics
Stub Hub
Reduce Fraud
Create a Safe Market
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Barriers to Creating Value with Data
Complex Data Relationships
Weeks Preparing Data
Governing New Sources
Skills
Integration
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STRATEGYFIND YOUR BIG DATA KILLER APP
ARCHITECTUREMAKE BIG DATA BUSINESS AS USUAL
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Oracle Big Data Management SystemEnabling you to Create Value from Data
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BIG DATAMANAGEMENT
BIG DATAANALYTICS
BIG DATAAPPLICATIONS
BIG DATAINTEGRATION
CREATE VALUEFROM DATA
Streaming +Batch
Data Reservoir +Data Warehouse
Discovery +Business Analytics
Mobile +Web + On-device
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Discover and predict, fast
Simplify access to all data
Secure andgovern all data
MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Enabling your Organization
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Discover and predict, fast
Simplify access to all data
Secure andgovern all data
MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Enabling your Organization
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Enterprise Analytics and the Data WarehouseGather, Wait , Analyze, Repeat
POS Data
Merchandising
Loyalty Card Demographics
Warehouse PlatformMillions of Customer
Sale
s
Fin
ance
Sup
ply
Ch
ain
HR
Mar
keti
ng
Analytics Platform 100s of Customers
Repeat in every LOB
6 Weeks
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Enterprise Analytics and the Unified ReservoirGather Once, Don’t Wait, Analyze Many Times
Sale
s
Fin
ance
Sup
ply
Ch
ain
HR
Mar
keti
ng
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Predictive, Descriptive and Prescriptive Analytics
On All Data
Accelerate Impact of Analytics on Business Outcomes
Stop Moving the Data, Start Analyzing It Breakthrough: Unified Data Reservoir and Oracle Advanced Analytics
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StubHubDiscover and Predict, Fast
Trust is ParamountTime is Critical In Days Not Weeks
TYPICAL DATA PREPARATION
Feed all customer attributes possible
Filter important ones
Train the models with selected
attributes
Externalize and APPLY the models
Run Multiple Models On All Customer Data
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StubhubIndustrial-strength R means winning the fraud arms race
90% Fraud Cut
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Discover and predict, fast
Simplify access to all data
Secure andgovern all data
MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Enabling your Organization
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Top Companies Win with Data and Analytics
• More data and more data diversity
– Do you have the best model for providing access for all of your tools ?
– Do you have the best platform to move data into Exadata
– Are storage economics a barrier ?
– Do you have the skills ?
• Do you really need to start over ?
How can your team help ?
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Data Warehouses
Surveys &Reviews
Social Media
3rd party data
Machine Data
Big Data
Enterprise Applications
Websites
Spreadsheets
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Big Data Management System
RelationalHadoop NoSQL
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Build On Your FoundationHow can your team help ?
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Data Warehouses
Surveys &Reviews
Social Media
3rd party data
Machine Data
Big Data
Enterprise Applications
Websites
Spreadsheets
Skills
Process
Infrastructure
Tools
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Data Lives in Many Places
#BeyondBigData
RelationalHadoop NoSQL
SQL
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Breakthrough: Oracle Big Data SQL
One fast query, on all your data.
Oracle SQL on Hadoop, NoSQL and beyond, with a Smart Scan service inspired by Exadata and the security and certainty of Oracle Database
Use Existing Skills, Process and Tools to Deliver Big Data Apps and Analytics
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Oracle Big Data SQLOne Query Spanning Oracle Database, Hadoop & NoSQL
Query Data in RDBMS,Hadoop & NoSQL
Oracle SQL
OracleNoSQL DB
HDFSData Node
OracleNoSQL DB
HDFSData Node
Oracle DatabaseStorage Server
Oracle DatabaseStorage Server
FastMassive Parallelism
Storage Indexes
Filtered Locally
Minimized Data Movement
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Discover and predict, fast
Simplify access to all data
Secure andgovern all data
MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Enabling your Organization
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Big Data Maintaining Confidence and Trust
• Can you find me in Big Data?
• Can someone steal my Big Data?
• What if a Disk Drive is stolen ?
• How can I collaborate on Big Data?
• Do I know who acted on Big Data?
• Can I protect my customer, partner and supplier?
• Can I prove it? Surveys &Reviews
Social Media
3rd party data
Machine Data
Big Data
Enterprise Applications
Websites
Spreadsheets
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Governance and Security
• Authorization and Authentication
• Provisioning and Compliance
• Role-Based Access
• Data Redaction
• Data Encryption
How can your team help ?
24
Data Warehouses
Surveys &Reviews
Social Media
3rd party data
Machine Data
Big Data
Enterprise Applications
Websites
Spreadsheets
• Authorization and Authentication
• Provisioning and Compliance
• Role-Based Access
• Data Redaction
• Data Encryption
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Govern & Secure All your DataHadoop, NoSQL & Relational
• Existing Capability– Authentication through Kerberos
– Authorization through Apache Sentry
– Auditing through Oracle Audit Vault
– Encryption for Data-at-Rest
– Network Encryption
• Big Data SQL adds– Advanced Security on Hadoop & NoSQL• Subsetting and Redaction
– Virtual Private Database• Fine-grain Access Control
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Collecting Data
dunnhumbyGovern and Secure All Data
POS Data
Merchandising
Loyalty Card Demographics
Securing Data
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Discover and predict, fast
Simplify access to all data
Secure andgovern all data
MAKING BIG DATA BUSINESS AS USUAL with Oracle Big Data Helping you create value from Data
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Oracle Big Data Management System
SOU
RC
ESDATA RESERVOIR DATA WAREHOUSE
Oracle Database
Oracle IndustryModels
Oracle Advanced Analytics
Oracle Spatial & Graph
Big Data Appliance
Apache Flume
OracleGoldenGate
Oracle Event Processing
Cloudera Hadoop
Oracle NoSQL
Oracle R Advanced Analytics for Hadoop
Oracle R Distribution
Oracle Database
In-Memory, Multi-tenant
Oracle Industry Models
Oracle Advanced Analytics
Oracle Spatial & Graph
Exadata
OracleGoldenGate
Oracle EventProcessing
Oracle DataIntegrator
Oracle Big DataConnectors
Oracle DataIntegrator
ORACLE BIG DATA SQL
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Getting Started with Big Data
Transform
Key Business Initiatives
Build Foundation
ETL OffloadISV Platform Integration
Enrich
Enhance Existing Data Warehouse and BI
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Creating Value with DataIndustry Applications
Banking and Finance
Public SectorCommunications Retail and CPG Manufacturing
Customer Insight & Real Time Offers
HealthcareLife Science
Big Data Insight & Monetization
Intelligence Hub & Cyber Security
Customer Insight & Real Time Offers
Remote Service Delivery Platform
Real World Data
Risk and FraudDemand
ManagementTest Cycle
AccelerationRisk and Fraud Genomics
Connected Healthcare