big data at work -...
TRANSCRIPT
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Big Data at Work
Luis Campos
Big Data Solutions Director for EMEA
Oracle Corporation
@luigicampos
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Data is the New Electricity...
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... except now things are moving much faster!
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Improve What Exists Create New Possibilities
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Run theBusiness
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Change the Business
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Run theBusinessOrganize data to do
something specific
Change the BusinessTake data as-is to figure
out what it can do
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ContinuousInnovationBig Data at Work
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Oracle and Cloudera Partnership
Strategic Direction:
– Build Enterprise Suite on top of OSS Core Hadoop
Differentiation:
– Open Source core software proven in large
implementations
– Mature Administration framework
Largest distribution in market share
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Big Data is the enabler of Business Transformation
Acquire Organize Analyze & Decide
Capture &Stream
Exadata
In-Memory
Data Warehousing
and OLTP
Big Data Appliance
Map-Reduce
Smart Staging Area
Mobile
SocialAgency Contact Center
On-site
Direct Sales
Channel SalesWeb
CX for Marketing
CX forSales
CX forService
Information
Discovery
Analysis
Reporting
Exalytics
Customer Experience
Exalogic
Data
Streaming
Event
Processing
OperationalEfficiency
CompliancyOn-Demand
simulationsMarketing and
Brand ProtectionFraud and Risk
Real Time IOTProduct / Service
Innovation
Business
Operation Efficiency
One Common Information
Management Framework
CX for
MarketingCX for Sales CX for Service
Analytics, Big & Fast Data
External Users
InternalUsers
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Relational
Streamingof Both
Non-Relational
Acquisition
Transaction Processing
On-Device Capture
Interaction Processing
Management
Data Warehousing
Caching
Event Processing
Low-Cost Storage
Processing
Analysis
Reporting
Dashboarding
Forecasting
Machine-Learning
Predictive Modeling
Discovery
Evolve to a Unified Information ArchitectureBig Data for the Enterprise
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Big Data at Work
Comprehensive Industries CoverageBig Data for the Enterprise
Run theBusiness• Organize data to align with the
BUSINESS STRATEGY
• Analyse data to keep up with the
MARKET TRENDS Change theBusiness• Explore data to support product
research and INNOVATION
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Big Data at Work
Public SectorBig Data for the Enterprise
Run theBusiness• Transparency
• Compliance & Operations
• Dematerialization
Change theBusiness• Smart Cities (IoT)
• Open Data
• Citizen 360º
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Big Data at Work
Financial ServicesBig Data for the Enterprise
Run theBusiness• Risk Management
• Stress testing & Regulatory Compliance
• Fraud Detection (rogue trader)
Change theBusiness• Location Based Services
• Data Driven Customer Insight
• Data Vault
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SmartBanking for increased conversion
rates and account value
Provides a big data solution for the real
time filtering of website, ATMs, Credit
Cards, and POS transactions
Provides recommendations to every
customer with real-time learning
Big Data Factory (6 BDAs)
Improve revenues through massively
personalized predictive analytics
Next Best Action for Marketing & SalesPowered by Oracle Big Data Platform
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Proactive Threat detection
Using Detica’s Cyber Reveal (CR)
CR is a Certified Product for Oracle BDA
Second Largest Bank in Europe
Fraud Detection Powered by Oracle Big Data Platform
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Big Data at Work
Communications MarketBig Data for the Enterprise
Run theBusiness *• 37% Improving the cross-channel customer experience
• 27% Accelerating service order delivery
• 20% Connecting with partners and third-party content
developers Change theBusiness *• 33% Designing and bringing new services to market
• 20% Creating new offers and campaigns
• 17% Leveraging customer data to upsell new offers
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* Oracle’s “From Overload to Impact: An Industry Scorecard on Big Data Business Challenges” report surveys 333 C-level executives
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Analysis of Mobile Web Browsing Data
Identifying Mobile Telco Customer Travel Patterns
Analysing Mobile Web Browsing by Location ie. Sports Spectators or Retail Shoppers
Analysing Mobile Telco NetworkPerformance
Improve customer experience
and generate new revenues
Customer & Brand 360 – Biggest Spanish Telco 4G Network
Solution components: Real-Time Decisions, Business Intelligence, Siebel CRM, Eloqua
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Japanese Telco OperatorFinding Communication Customers Hidden Voice
Objectives
Discover customers’ hidden voice
Explain and predict customer behavior
Solution
Capture customer social media activity
Analyze sentiment and identify “hot” words
Correlate social sentiment with customer
service data
Understand what happened, why it
happened and what will happen next
Chairman & CEO
“We will continue to put all our strength into our
endeavors to further accelerate the Information
Revolution and bring happiness for everyone”
BDA Exadata Exalytics
EDW &
Sandbox
Text &Sentiment
Analysis
Information
DiscoverySocial Data
Stream
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Big Data at Work
Travel, Transportation & Logistics Big Data for the Enterprise
Run theBusiness• Fleet Optimization / Fuel Consumption
• Airlines: sharing data with ground service, airport operators, etc.
• Duplicated data
Change theBusiness • Cross pre/during/post reservation data
• Frontline Employee Dashboard (airplace boarding)
• RFID Tags (Inditex logistics use case)
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Meet demand between traveler and
suppliers across all channels: if not, why
not?
Capture every offer into BDA while optimizing pricing
Availability impact on sales performance
Market analysis: overcapacity and loss in sales by not having route => Create new offers!
Challenge and Solution
Sabre HoldingsAirline, Travel, and Hospitality Solutions
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Capture data from flight tests
Use results in manufacturing process
Cross both results for take off and landing diagnostics
6000 sensors 400,000 parameters 300 users analyse the flight test data « Only » 2TB of data sampled per flight
Challenge and Solution
Travel and TransportationPowered by Oracle NoSQL Database
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Big Data at Work
Media & Entertainment Big Data for the Enterprise
Run theBusiness• Profitability
• Optimize Operations
• Churn
Change theBusiness • Video On-Demand
• Clickstream
• Cross Channel Content Insight
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Monetize content in the
digital medium
Know your customers
Segment and tailor the offer
– Grow base
– Atract new customers
Challenge and Solution
De Persgroep + NGDATA (Lily)Know the customer, create new services
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Get Fast Answers to New Questions
Create a Data Reservoir
Predict More,More Accurately
AccelerateData-Driven Action
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Big Data at Work
Tightest Integration of Big Data into Business Analytics
Big Data Discovery in Weeks Not Months
Predictive Analytics For All Big Data Environments
Best Price/Performance Big Data Platform
Fastest Connection Between Big Data Analytical Environments
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