big data arrêtons d’en parler, passons à l’action !
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Big Data Arrêtons d’en parler, passons à l’action !. Aidan J. O’Brien. Paris, 4 avril 2013. Source : www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html. The Journey To Big Data. - PowerPoint PPT PresentationTRANSCRIPT
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Big DataArrêtons d’en parler, passons à l’action!Aidan J. O’BrienParis, 4 avril 2013
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Source: www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html
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The JourneyTo Big Data
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Source: http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf
IT SecuritySales Forecasting
LogisticsManufacturing (Quality)
Voice of Customer (TCE)Digital MarketingHR (Healthcare Insurance)
•We started focusing on predicting infrastructure outagesOur Big Data Story
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SpeedResponse Time2Decrease
Dwell Time1
TIME
Attack Identified Response
SystemIntrusion
AttackBegins Cover-Up
CompleteCover-Up DiscoveryLeap Frog Attacks
3 STEALTHYLOW AND SLOW1 TARGETED
SPECIFIC OBJECTIVE 2 INTERACTIVEHUMAN INVOLVEMENT
Dwell Time Response Time
March 17th 2011RSA disclosed it was the target of an Advanced Persistent Threat. On June 6th, RSA issued an open letter to customers. They reinforced that the attack on Lockheed Martin did not reflect a new threat or vulnerability in RSA SecurID technology.
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EMC Connected Proactive Services (ECPS)
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Financial Performance Market value: Tobin’s Q, factor-risk alphaProfitability: Return on invested capital (ROIC), Return on assets (ROA)Operating Efficiency: Operating cash flow on assets, cash flow margin on sales
Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011. * Models illegal in the US today.
What rights are being sold
What type of asset is involvedFinancial Physical Intangible Human
Creator (Ownership of asset plus significant transformation of the asset)
Entrepreneur Manufacturer Inventor Human Creator*
Distributor (Ownership of asset plus limited transformation of the asset)
Financial Trader
Wholesaler / Retailer IP Trader Human
Distributor*
Landlord (Use of asset) Financial
LandlordPhysical Landlord
Intellectual Landlord Contractor
Broker (Matching of buyer and seller)
Financial Broker
Physical Broker IP Broker HR Broker
Big Data is but part of a wider strategy
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Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011
Your business model is important. Does it change in a changing world?Marketplace to “market-space”
PLATFORM
EXPERIENCE
CONTENT
CONTENT
CONTEXT
INFRASTRUCTURE
MARKET-SPACEMARKETPLACEIntangible, service paradigm, information
based, new economics, customer relationships, modular
Tangible, product paradigm, physically based, traditional economics, customer
transactions, integrated
Information, products
Packaging, format, tailoring, service, community, tools
Platforms of services including infrastructure, technology,
data and know how
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Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011
…and the role of Big Data
PLATFORMHow is it delivered
(internally/ externally)
EXPERIENCEHow is it packaged
CONTENTWhat is consumed
(information/ product)
How do you get / create value from
your content?
Do you know how good your customer
experience is?
How good is your platform? Can others
co-create on it?
Can new data and better analytics improve content, experience & platform
139 Mutual funds, 21 insurance funds
Interactive online presentations,
portfolio manager webcasts, emerging
markets blog
Security pricing, client transactions, report processing
Can you improve content by including new previously
inaccessible data sources?
How to have a better understanding of and more intimate relationships with a
growing customer population?
Would it be beneficial to do more or more complex analytics more
quickly?
Franklin Templeton Fund Manager YOU
Business Metamorphosis
Data Monetization
BusinessOptimization
BusinessInsights
BusinessMonitoring
Create new services
and/or new markets
New revenue streams#1) sell data with analytics
#2) create “intelligent” products
#3) transform customer relationships
Automate analytics by embedding into certain
business operations
Derive insights from data and plug
them back into the business
Use BI to identify under-
and over-performing
business areas
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ANALYTICS
DATA GOVERNANCE
DATA SOURCES
BIG DATA PLATFORM
TOOLS & CONSULTING
MASTER DATA
MANAGEMENTDATA
QUALITYM A C H I N EDATA EXTERNAL
PLANNING / WHAT-IFPREDICTIVE TEXT
ANALYTICS
DATASCIENTIST
VISUALIZATIONREPORTING
DASHBOARDS
COLLABORATION SOLUTION DESIGN/
DEVELOPMENTTRAINING
U N S T R U C T U R E DSTRUCTURED
SOCIAL O T H E R S
DATA INTEGRATION
TRANSACTIONAL DATA
The 3 Phases of Data Science Denial#1 – The problem is the Data
#2 – The problem is the Model#3 – The problem is You
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Horse rider
TeenagerHairdresser
Entrepreneur
Priest
(Super) MumRetired
Nurse
Consultant
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Twitter: @PFBarberAndShop
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Aidan J. O’[email protected]+33 (0) 777 338 932@ajdobrien
Big DataArrêtons d’en parler, passons à l’action!