By:

Brandi Woods

To raise high school enrollment in Big Buddy’s

LEVEL-UP! Workforce Development program and

Career Prep Workshops

Create an environment to interact and

learn from mentors

Pave the way for higher education and

work opportunities

Give students a role model to look up

to

Large presence on the internet

Youth tend to have short attention

spans and only browse the web for

particular things

Do not have a lot of disposable income

Follow trends

Scholarship opportunity: $200

Google Adword Search: $50 per day/ 4 days=

$200

Banner Ad: $72.50/ 1 month

Blast Email Marketing: $27.50/1 month

Website alterations: Free

Total: $500.00

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Since Big Buddy is already present on social

media, we recommend to continuously provide

fresh material to keep high school students

engaged and aware.

Given the budget, these are the best ways to

market to our target audience and we project

that enrollment for Big Buddy should increase by

75 high school students.

http://smallbusiness.chron.com/top-ten-things-should-

marketing-high-school-students-66803.html

http://yourbusiness.azcentral.com/top-ten-things-

should-marketing-high-school-students-25825.html

http://bigbuddyprogram.net/web/#sthash.0u2hZNhN.dp

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