PRESENTED BY:Taresh Kumar Harvansh

It was started on 2001 in Kolkata Founder Kishore Biyani Headquarter Mumbai Big Bazaar is a largest Retail sector in India NAYE INDIA KA NAYA BAZAAR

DEPARTMENTS

Logistics Department CSD Administration Department Visual Merchandising

OBJECTIVES

To study the day to day Operational activities of Big Bazaar’s Hyper Market.

To understand different functional strategies & policies.

To study the influences of Operational activities on Customer Satisfaction at Big Bazaar’s Hyper Market, Hyderabad.

SCOPE

Understanding the preferences of the customers

Studies the customer satisfaction level Customer decision making regarding the

purchasing of products

FINDINGS

48% customers not satisfied with CSD services

51% customer are not satisfied with billing facility

42% housewives come for shopping68% people visit once in a week50% people buys groceries

• Improve the customer service so that we can gain the loyal customers.

• Have to minimize the billing problems • The cashier has to explain the offers to customer and

need to push the sales• More employee are required

SUGGESTIONS

CONCLUSION

Big bazaar is a major shopping complex for today’s customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.

The major drawback of big bazaar is that it lacks in providing branded products and in quality. The staff service also does not meet the expectations

THANK YOU