big alcohol global operations putting profit over human rights

BIG ALCOHOL Global Operations Putting Profits Over

Human Rights

This presentation

… is no presentation -  Alcohol harm -  Who is the global alcohol industry? -  How do they operate: Examples from around the

globe -  How do we work: Heart driven -  Conversation


Human Rights

Global alcohol harm -  Democracy -  Health and well-being -  Society and social fabric -  Economy


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Anything missing…?


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Alcohol harms Democracy -  Participation -  Meaning of life: Life Set Free -  Democratic institutions -  Aggressive Big Alcohol lobbying -  The media: Big Alcohol Buying Bias in


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Human Rights

Alcohol harms Health and well-being -  60 diseases and conditions -  NCDs: cancer, heart, diabetes, lung -  Addiction -  Mental health and well-being -  Brain development


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Human Rights

Alcohol harms Society and social fabric -  Costs of social harm in EU: €156 billion -  All harm caused to others than the user

herself: CoA, Road traffic, GBV, HIV/ Aids -  Illogical advantages and flouting of

social norms -  Environmental sustainability


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Human Rights

Alcohol harms the Economy -  Absenteeism -  Presenteeism -  SMEs -  Loss of productivity in Economy -  DALYs: loss of human capital


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Human Rights

Ready to look at pure evil…?


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Human Rights

Who is the global alcohol industry?


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Who is the global alcohol industry?

-  Alcohol producers -  Alcohol retailers -  Alcohol marketing industry -  Front groups/ social aspects

organisations (z.B. ICAP)


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Who is Big Alcohol?

THEGLOBAL

ALCOHOL INDUSTRY

DiageoLondon

'97 when Grand Metropolitan and Guinness merged"global priority brands"

Beer (Guinness)Ca. 20% of net sales

Wine (biggest brand?)Ca. 6% of net sales

Liquor Diageo is world leader in terms of "premium spirits"

with 9 of the world's 20 biggest liquor brandsMöet Hennessey

Smirnoff vodka

Baileys liquor

Captain Morgan rum

Cuervo tequila

Johnny Walker Whiskey

J&B whiskey

Guinness

Tanqueray gin

Pernod RicardParis

'75 when two wine producers merged2005 takeover of Allied Domecq

Multinational corporation that still tries to appear as family business

Wine World's 4th biggest wine producer

Jacob's Creek Australia Mumm champagne

LiquorWorld's 2nd biggest

2008 takeover Vin&Sprit

Absolut vodka

Malibu

Beefeater gin

Ballentine's 21 year old whiskey

Martell XO konjak

Chives Regal 18 year old

The Glenlivet 25 year old whiskey

Jameson whiskey

Kahlua coffee liquor

Havana club rum

Wyborowa vodka

UB GroupIndia

United Breweries started 1915World's 3rd biggest alcohol company

Owner of pharma production, agricultural products,Media, international trade, airline

BeerIn 2008: 8% of net sales

India's biggest beer companyRepresented in 52 countries

LiquorIn 2008: 29% of net sales

When in 2005 takeover of Shaw Wallace it becameWorld's 3rd biggest liquor producers

UNITED SPIRITS

Kingfisher beer

Indian Made Foreign Liquors

McDowell's

Bagpiper whiskey

Director's Special

White & Mackay Scottish whiskey

Vladivar vodka

Beam Global Spirits & WineIntegrated in corporation Fortune Brands

Deerfield, Illinois, USA80 brands in 160 countries

LiquorWorld's 4th biggest liquor producer

Jim Beam bourbon whiskey

Courvoisier konjak

Sauza tequila

BacardiBiggest alcohol company in the world not in the

Stock marketRepresented in 100 markets with together 200 brands

Liquor

Dewar's Scottish whiskey

Bombay Saphire gin

Grey Goose vodka (France)

WineAnd Ready-To-Drinks (RTDs)

MartiniHavana Club rum

(only for American market)

Anheuser-Busch InBev2004 Belgian Interbrew and Brazilian Ambev form

InBev2008 InBev buys Anheuser-Busch

The world's biggest brewery corporation14% part of the global market

Anheuser-Busch IncUSA biggest brewery corporation

50% of beer market

World's 2 most sold beer brands

Budweiser

Bud Light

Grupo ModeloMexico's biggest brewery corporation

TsingtaoChinese brewery corporation

Harbin Brewery Group Ltd.China's 4th biggest brewery corporation

Compania Cervecerias Unidas Argentina

Stella Artois

Beck's

Leffe

Brahma

SABMiller2002 South African Breweries bought American

Miller Brewing CompanyLondon

Johannesburg Milwaukee, Wisconsin

Close cooperation with Molson Coors in USAowning more than 200 brands

Bavaria

Pilsner Urquell

CastleMiller

HeinekenBeer corporation to be found in the most places in the world

Activities in 170 countries, owning ca. 115 breweries in 65 countries

Europe: 50% of sales

AmstelCruz Camp Heineken

Owner with Carlsberg ofScottish & Newcastle

Shareholder interest in india'sUnited Breweries

CarlsbergMain product beer

But also water, lemonadeMain markets: Europe and Asia

Tuborg

Tetley's

Baltika

Ringnes

Pripps

Falcon

Constellation BrandsFairport, New York

World's biggest wine corporationBiggest supplier of all categories of Alcohol in US marketIncluding beer, liquor: 250 brands, sold in 150 countries

E&J GalloSonoma, California

Family business founded 1933Wine: import from Australia and Italy

Retail in more than 90 countries

Foster's GroupVictoria, Australia

Wine, beer, licquor, alcohol-free beverages

WineRepresenting 60 countries

BeerOwning Australia's biggest beer brand

Foster's

Who is Big Alcohol?

How Big Alcohol operates -  United Nations

-  South America

-  West and East Africa

-  South Africa

-  Pacific region

-  Trans-Atlantic -  Trade

-  Corporate Social Responsibility (CSR)

-  International Center for Alcohol Policy (ICAP)

-  7 Myths


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United Nations

Every Woman Every Child Campaign -  Innovation Working group

Women and Children health -  Scott Ratzan, ABInBev, Co-Chair


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BIG ALCOHOL Wenn Profit Über Menschenrechten Steht

United Nations

Every Woman Every Child Campaign -  Conflict of interest -  Why is ABInBev in this group? -  What would you tell Ban Ki-moon about this

issue?


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South America

-  Kuba, doing the dirty work for Big Alcohol

-  Brazil, where Fifa does the dirty

work for Big Alcohol


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South America

Kuba, doing the dirty work for Big Alcohol -  WHO Global Alcohol Strategy -  Global Action Plan on NCDs


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South America

Brazil, where Fifa does the dirty work for Big Alcohol -  World Cup 2014 -  Confederations Cup 2013


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Free Trade to undermine alcohol policy regulations

-  Transatlantic Trade and Investment Package (TTIP)

-  Trans Pacific Partnership(TPP) -  “Free Trade Zone on Steroids” -  Bilateral free trade negotiations


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Human Rights


Role of European Commission -  Pressure -  Pro-business -  Lack of transperency


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Human Rights


Example Thailand -  Pressure -  Pro-business -  Lack of transperency


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Free Trade to undermine democracy

You are EU citizen -  Is the Commissioner independent? -  How should the EU treat other societies? -  What would you tell Commission President

Barroso about this issue?


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CSR and Social Aspects Organisations

Frankenstein with a rose in the mouth -  Big Alcohol in Africa -  ICAP -  Is CSR good for the world?


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CSR and Social Aspects Organisations

CSR is about creating an image -  To be able to continue with business

as usual…


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World Café

-  3 groups -  3 coffee tables -  3 topics and results


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World Café

3 groups, 3 topics, 3 results -  Message Ban-ki Moon -  Message European Commission -  Video versus Big Alcohol -  One task for all: Why do we care (values)?


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7 Myths -  ”Alcohol use is normal, healthy and responsible…”

-  ”Alcohol harm is caused by a minor group of alcohol addicts who cannot handle alcohol…”

-  ”Normal, adult non-drinkers do in fact not exist…”

-  ”Ignore the fact that alcohol is a harmful, addictive substance…”


Human Rights

7 Myths

-  ”Alcohol problems can only be solved if all stakeholders work together…”

-  ”Alcohol marketing is not harmful…”

-  ”Education on responsible alcohol use is the best way to protect society from alcohol harm…”


Human Rights


Human Rights

This presentation

… is no presentation -  Who is the global alcohol industry? -  How do they operate: Examples from around

the globe -  How do we work: Heart driven -  Conversation


Human Rights

How we work

… #HeartDriven -  Busting myths -  Address conflicts of interest -  Link up Big Tobacco and Big Alcohol -  Educate and empower other NGOs -  Inform governments: supply evidence and arguments -  Mobilize IOGT members globally


Human Rights

MONEY DRIVEN

GENERALIST

HEART DRIVEN

SPECIALIST

ICAP Life captured

IOGT Life set free

Busting myths

-  Pro evidence based policies -  Actively change alcohol culture

and alcohol norm -  What are the real effects of

alcohol?


Human Rights

ChillMake outRelax

Glamour Sex Appeal

Social status Friends Health Victory RomanceSuccess DancePerformance Adventure Craziness

BIG ALCOHOL Global Operations Putting Profits Over Human Rights

Mobilize IOGT members

… #HeartDriven -  Collect examples on tactics of Big Alcohol -  Credibility beats money -  A global movement: global - local


Human Rights


Human Rights

Thank you very much! Maik Dünnbier

LIFE SET FREE

[email protected]

www.iogt.org

BIG ALCOHOL Global Operations Putting Profits Over Human Rights

big alcohol global operations putting profit over human rights

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global alcohol industry

presentation alcohol

human rights ready

social harm

social fabric costs

economy dalys

economy absenteeism

road traffic