May 29 - June 1, 2014

biffMa.org

2014 advertising

berkshire international filM festival

the BERKSHIRE INTERNATIONAL FILM FESTIVAL has beCoMe the festival of ChoiCe for filMMakers and filM lovers looking for a UNIQUE, berkshire eXPerienCe and a PlaCe to INDULGE their Passion for filM. the biff, as it is affeCtionately knoWn, is a festival that ConneCts audienCes to CoMPelling doCuMentaries, AWARD-WINNING international releases and PREMIERES, inCredible PARTIES and events, and A TASTE OF HOLLYWOOD Just a short drive froM NEW YORK and BOSTON. the biff brings OVER 100 FILMS yearly and has beCoMe the KICK-OFF TO THE BERKSHIRE CULTURAL SEASON draWing over 4,000 annually. our reel friends filM soCiety Presents filM, filMMakers, events, and DISCUSSIONS in both GREAT BARRINGTON and PITTSFIELD eaCh Month ENGAGING, ENTERTAINING, and CAPTIVATING audienCes YEAR ROUND.

berkshire international filM festival

dear friends,

Opening Night Film, “Twenty Feet From Stardom” featured Darlene Love who brought the sold out house to their feet as she sang a live performance of “Stand By Me” at the Mahaiwe Theater.

Closing Night and Indie hit “Frances Ha,” which was one of the most talked about films released in 2013, featured an intimate and lively onstage conversation with director and writer Noah Baumbach, the star of the film and co-writer Greta Gerwig, and artist Gregory Crewdson as moderator.

Growing every year, tickets sales increased 25% in 2012 and sold out All-Access and Opening Night Film Passes in 2013.

BIFF listed as Yankee New England Magazine’s “Top 20 Events” in Massachusetts.

10,000 programs printed and widely distributed throughout Berkshire County and deep into northern CT and Columbia County, NY.

Half our audiences come from outside Berkshire County and need to eat, drink, sleep and stay.

Invitation to Advertiser Cocktail Party at Castle Street Cafe.

A free pair of tickets to our Closing Night Film.

Sign a contract before January 30th, receive a 10% discount on your ad.

Purchase a half page or full page ad and receive a free business listing on our BIFF website Advertiser page AND be featured in a rotating section on our homepage for 2 years!

Information on costs, sizes, specifications, deadlines and contract are included.

WHAT IS THE BEST WAY TO ExPOSE YOUR BUSINESS TO THE PEOPLE YOU WANT TO REACH MOST? ADVERTISE WITH THE BIFF!

As we approach our 9th year taking place May 29 - June 1, 2014 and our 10th anniversary in 2015, we continue to bring an engaging, inspiring and fun weekend to the Berkshires benefiting the community and businesses alike. We want to offer you the opportunity to advertise with us now and for the BIFF 10th Anniversary special commemorative program to take advantage of special offers and incentives...don’t miss out on this chance to to attract more BIFF patrons to your business!

This past year, BIFF celebrated its 8th season with a line-up of over 75 films representing 18 countries in 4 days and proudly sold out not only 3 evenings at the Mahaiwe Theater with 3 spectacular films but also had sold out screenings at the Triplex and the Beacon. It is the BIFF’s goal to connect audiences to compelling documentaries, award-winning international releases and premieres, offer memorable parties and events, and kick off the Berkshire cultural season during a traditionally a quiet weekend.

Not only does the BIFF attract audiences from all over the county, but also the country. We have built an audience of nearly 4,000 people that flock to Great Barrington and Pittsfield during the BIFF weekend. Experiencing and being exposed to all that the Berkshires has to offer, our audience returns again and again. Advertising with the BIFF is a great way to reach these visitors inexpensively in comparison to other advertising outlets. The BIFF program becomes a reference book to great films throughout the year and guide to the best of what Berkshire County can offer throughout the year.

Please return your contract as soon as possible to ensure good placement. If you have any questions about the program, please feel free to contact me at 413.528.8030 or email Lauren@biffma.org. Thank you for supporting the Berkshire International Film Festival, I look forward to working with you.

Kind regards,

Lauren Ferin Executive Assistant

biff 2013 highlights

benefits

benefits to advertising

RECEIVE A FREE PAIR OF TICKETS TO THE CLOSING

NIGHT FILM, JUNE 1ST, 2014

SIGN A CONTRACT BEFORE JANUARY 30TH, 2014 AND

RECEIVE 10% DISCOUNT

PURCHASE A HALF PAGE OR FULL PAGE

AD AND RECEIVE A FREE BUSINESS LISTING ON OUR

BIFF WEBSITE ADVERTISER PAGE AND BE FEATURED

IN A ROTATING SECTION ON OUR

HOMEPAGE FOR 2 YEARS!

INVITATION TO ADVERTISER

COCKTAIL PARTY AT CASTLE

STREET CAFE

10,000 PROGRAMS IN 2013 PRINTED COMPARED TO 2,000 IN 2006

76 PROGRAM PAGES IN 2013 COMPARED TO

46 IN 2006

25% INCREASE IN TICKET

SALES IN 2012

SOLD OUT ALL-ACCESS

MOVIE PASSES AND OPENING NIGHT PASSES

IN 2013

BIFF LISTED AS A YANKEE

NEW ENGLAND MAGAzINE’S

“TOP 20 EVENTS” IN MASSACHUSETTS

ATTRACTING AN AUDIENCE

OF NEARLY 4,000 PEOPLE, HALF RESIDING

OUTSIDE BERKSHIRE

COUNTY

INExPENSIVE TO ADVERTISE IN COMPARISON

TO OTHER ADVERTISING

OUTLETS

THE BIFF PROGRAM USED AS A REFERENCE BOOK TO GREAT

FILMS AND GUIDE TO THE BEST

OF BERKSHIRE COUNTY OFFERS

THROUGHOUT THE YEAR

ad rates & sPeCs

berkshire international filM festival

All ads MUST be submitted in digital form (pdf files are preferred) or as camera-ready art. In the interest of accuracy, we strongly urge advertisers to submit a professionally prepared file. We will accept camera-ready art in the form of a high-resolution laser print or stat for those ads which do not contain photos (text and/or line art ONLY).

File name: Please name your file with the name of the ADVERTISER.

On CD: Macintosh format ONLY, created in Adobe InDesign, Adobe Illustrator, Adobe Photoshop (tif or pdf format), Adobe Acrobat (pdf format) or Quark XPress. All font and picture files must be included on disc. Proof must accompany disc.

Color ads: All color ads must be submitted in digital form accompanied by a 300 dpi matchprint for proofing. We will not accept film.

PDF files: Specify “Press” setting.

All ads are 4 color.

Submit artwork to ads@biffma.org by March 17, 2014

1/4 Page 3.5” x 4.75”

1/2 Page vert.

3.5” x 9.75”

1/2 Page horiz.

7.25” x 4.75”

full Page

and Coverspage size 8.5"x11" (.125" bleed on all sides) with bleed 8.75"x11.25"

ad sizesinside front Cover $1,200

inside baCk Cover $1,200

baCk Cover $1,300

full Page $975

1/2 Page vert. $625

1/2 Page horiz. $625

1/4 Page $395

ad rates

berkshire international filM festival

subMit your ad

BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30

ad ContraCt

✃

advertiser infoBusiness Name (please print)

Contact name

Address

City

State Zip

Telephone

Email

Fax

PleaSe Sign and Mail contract to reServe your ad SPace today!Berkshire International Film Festival, PO Box 237, Great Barrington, MA 01230

or Fax with cover Sheet to: 413-528-8031 attn: Lauren

Camera ready art enClosed

art to Come

repeat ad

AD COST $________

seleCt PayMent Method AMEX Visa MC

CrEDiT CArD #

exp. date

Signature

Enclosed Check Payable to BiFFMA for $_____________

Please bill me

inside front Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”

$1,200

inside baCk Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”

$1,200

baCk Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”

$1,300

full Page page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”

$975

1/2 Page vert. 3.5” x 9.75”

$625

1/2 Page horiz. 7.25” x 4.75”

$625

1/4 Page 3.5” x 4.75”

$385

ad size

SPace and MaterialS cloSing: March 17, 2014

BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30

✃

PO Box 237, Great Barrington, MA 01230 | 413.528.8030 | biffma.org

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