The road to Blue Orange:From future sketch via entrepreneural bootcampsJune 2012

Günter Huhle - VP EMEAHead of EMEA NBD and Mature Brands

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Agenda

• JnJ, a story of innovation and innovators

• The road to Blue Orange

• Blue Orange

• Recap

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250 Operating Companiesin 57 Countries ww

~120.000 employees

One of the leading Health Care Companies

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Founded 1886 in New Brunswick, New Jersey

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A story about innovation: www.kilmerhouse.com

BY PATIENTS FOR PATIENTS

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

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De-skill diabetic care– The Everyday Epidemic

• “Blue Orange: The Surprising Truth About What Motivates People”

Guenter

Huhle

Phoebe

Ng

Guy

de Lathouwer

Marijn

Kraakman

Sylvie

Donnasson

Blue orange / Brand Vision

1. Blue Orange is a trusted label that helps people to live withDiabets

2. Blue orange brings together companies that helps people tomanage their life.

3. Blue Orange guides people in normal Diabetic`s life.

4. Blue Orange is the respectful, honest, integer andcompetent leader for people with Diabetes

Integrated approach to engage patients & to prevent further deterioration. Solution : low cost, simple and high reach

Focusing on patient-to-patient interaction & advice sharing

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28-09-2011

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

• Originated from: Entrepreneurial Boot Camp

The road to Blue OrangeFrom future sketch via entrepreneural bootcamps

ReCap & Thank You