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US 20060247971A1 (12) Patent Application Publication (10) Pub. No.: US 2006/0247971 A1 (19) United States Dresden et al. (43) Pub. Date: NOV. 2, 2006 (54) ADVERTISING REVENUE SYSTEM FOR WIRELESS TELECOMMUNICATIONS PROVIDERS USING THE SHARING OF DISPLAY SPACE OF WIRELESS DEVICES (76) Inventors: Scott Dresden, Delray Beach, FL (US); David Bogart Dort, Arlington, VA (Us) Correspondence Address: DORT PATENT Rubinstein LaW Group, RC 1700 Diagonal Road, Suite 300 Alexandria, VA 22314 (US) (21) Appl. No.: 11/425,234 (22) Filed: Jun. 20, 2006 Related US. Application Data (63) Continuation-in-part of application No. 11/276,944, ?led on Mar. 17, 2006. Continuation-in-part of application No. 11/164,084, ?led on Nov. 9, 2005, Which is a continuation-in-part of application No. 10/710,852, ?led on Aug. 7, 2004, Which is a continuation-in-part of application No. 10/407,323, ?led on Apr. 4, 2003. POTENTIAL < BIDDERS (60) Provisional application No. 60/457,794, ?led on Mar. 26, 2003. Publication Classi?cation (51) Int. Cl. G06Q 30/00 (2006.01) (52) Us. or. .............................................................. .. 705/14 (57) ABSTRACT The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a Wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the Wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application With an interface connected to the Wireless advertisement procurement vendors (either the advertising vendor or the Wireless telecommunication vendor). A pool of bidders can analyZe any tracking data for e?‘ective placement in the Wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors. AUCTION SITE AUCTION ITEM X WINNING BID E AUCTION SITE AUCTION ITEM X

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US 20060247971A1

(12) Patent Application Publication (10) Pub. No.: US 2006/0247971 A1 (19) United States

Dresden et al. (43) Pub. Date: NOV. 2, 2006

(54) ADVERTISING REVENUE SYSTEM FOR WIRELESS TELECOMMUNICATIONS PROVIDERS USING THE SHARING OF DISPLAY SPACE OF WIRELESS DEVICES

(76) Inventors: Scott Dresden, Delray Beach, FL (US); David Bogart Dort, Arlington, VA (Us)

Correspondence Address: DORT PATENT Rubinstein LaW Group, RC 1700 Diagonal Road, Suite 300 Alexandria, VA 22314 (US)

(21) Appl. No.: 11/425,234

(22) Filed: Jun. 20, 2006

Related US. Application Data

(63) Continuation-in-part of application No. 11/276,944, ?led on Mar. 17, 2006. Continuation-in-part of application No. 11/164,084, ?led on Nov. 9, 2005, Which is a continuation-in-part of application No. 10/710,852, ?led on Aug. 7, 2004, Which is a continuation-in-part of application No. 10/407,323, ?led on Apr. 4, 2003.

POTENTIAL < BIDDERS

(60) Provisional application No. 60/457,794, ?led on Mar. 26, 2003.

Publication Classi?cation

(51) Int. Cl. G06Q 30/00 (2006.01)

(52) Us. or. .............................................................. .. 705/14

(57) ABSTRACT

The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a Wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the Wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application With an interface connected to the Wireless advertisement procurement vendors (either the advertising vendor or the Wireless telecommunication vendor). A pool of bidders can analyZe any tracking data for e?‘ective placement in the Wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.

AUCTION SITE

AUCTION ITEM X

WINNING BID

E

AUCTION SITE

AUCTION ITEM X

Patent Application Publication Nov. 2, 2006 Sheet 1 0f 34

POTENTIAL < BIDDERS

FIG. 1

US 2006/0247971 A1

AUCTION SITE

AUCTION ITEM X

WINNING BID

E

AUCTION SITE

AUCTION ITEM X

Patent Application Publication Nov. 2, 2006

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