bicycle courier marketing plan

7/26/2019 Bicycle Courier Marketing Plan

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Bicycle Courier MarketingPlan

The Two Wheeled OraclePage 1 2 3 4 5

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This sample marketing plan was created with Marketing Plan Prosoftware.

Situation AnalysisTWO is entering their frst ear o! o"eration# $n order to achieve the %ar&et

"enetration that is !orecasted' %ar&eting %ust (eco%e a do%inant (usiness

activit# TWO o)ers the legal co%%unit a relia(le' "ro!essional' deliver

service that can "rovide service o! notice and docu%ent deliver to o""osing

counsel as well as docu%ent deliver to the cler& o! courts# The (asic %ar&et

need is a relia(le service that can su""ort all needs a law fr% %a have#

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Market Summary

TWO "ossess good in!or%ation a(out the %ar&et and has excellent

in!or%ation a(out the co%%on characteristics o! the %ost "ri,ed custo%ers#

This in!or%ation will (e used to (etter understand who is served' their

s"ecifc needs' and the (est wa to co%%unicate with the%#

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Market Analysis

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Market Analysis

-..- -..3 -..4 -..5 -../

Potential 0usto%ersrowt

h 02

aw *ir%s 6 -78 313 341 38- 4.5 7#6

2ssorted 0usto%ers /6 5'478 5'71/ /'1/5 /'535 /'-8 /#..6

Other .6 . . . . . .#..6

Total /#156 5'884 /'1- /'5./ /'.8 8'33- /#156

Market Needs

Two Wheeled Oracle is "roviding its custo%ers with a !ast' relia(le docu%ent

deliver service throughout the Portland downtown area# TWO see&s to !ulfll

the !ollowing (enefts that are i%"ortant to their custo%ers9

Professionalism:While the deliver service does not inherentl

re"resent the fr%' the fr% will not use a service that is not "ro!essional to

avoid an t"e o! :halo e)ect: where the actions o! the deliver service are

inter"reted to (e indicative o! the fr% itsel!#
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Expedited Service:aw fr%s conduct (usiness within a set o!

closel %onitored' court i%"osed rules o! "unctualit# The deliveries %ust

alwas (e %ade on ti%e# This not a concern !or TWO (ecause the utili,e a

redundant (ac&u" sste%' ensuring "ro%"t deliver#

Market rends

The %ar&et trend !or the industr is a shi!t !ro% court docu%ent deliver to

o""osing counsel docu%ent deliver# There has (een a su(tle shi!t in the

legal industr within the last fve to 1. ears o! a decrease in court litigation

with an increase in cases settled "rior to trial# There are %an "ossi(le

reasons !or this o(servance9

2n elevation o! the client;s (est interests that are o!ten addressed

through settle%ent instead o! litigation#

The incor"oration o! 2lternative is"ute esolution =2 within the

law school curriculu% during this ti%e !ra%e#

$ncreased delas !or court dates and trials %a&ing settle%ent %ore

attractive# Within the last seven ears' litigants wait on average -#3 %onths

!or their case to co%e to trial#Create or edit

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Market !ro"t#$n -...' the docu%ent deliver %ar&et in Portland alone achieved ?1-

%illion in revenue# 2s %ore "eo"le turn to lawers to solve their "ro(le%s'

whether through litigation or 2' the %ar&et will continue to grow at 56 a

ear# This growth is !orecasted to continue !or the next !our ears#

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S$% AnalysisThe !ollowing @WOT analsis ca"tures the &e strengths and wea&nesses

within the co%"an and descri(es the o""ortunities and threats !acing Two

Wheeled Oracle#

Strengt#s

An%atched legal industr insight#

Bench%ar&ed training "rogra%s ensuring "ro!essionalis% and

eCcienc#

The use o! !ast' ecoD!riendl deliver vehicles =(iccles#

$eaknesses

The lac& o! (rand' a !actor o! (eing a startDu"#

The struggle to convince law fr%s to ditch their current service

"rovider in !avor o! Two Wheeled Oracle#

The a(ilit to (alance ti%e devoted to o"erations versus (usiness

develo"%ent#

%pportunities

The continual need !or docu%ent deliver ( attornes#

The increasingl develo"ed in!rastructure !or (iccles#

#reats

Eigh turnover within the %essenger industr#

Flectronic fling#

Competition@erving the Portland area' there are a(out -. di)erent deliver services'

a(out a Guarter o! these are taxi services that also %a&e deliveries# The rest

are courier or %essenger services# @o%e use cars and a !ew use (iccle as

the %eans o! trans"ortation# $n general' the (iccle %essengers are less

ex"ensive (ecause the have lower overhead# $n the heart o!

downtown' (iccle %essengers can (e as !ast or !aster than the carD(ased

courier services (ecause o! auto%o(ile traCc#


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There are fve di)erent co%"anies that target law fr%s ( catering to their

s"ecial needs# 2ll o! these are carD(ased services#

aw fr%s (uing ha(its are (ased on convenience and relia(ilit#

Service %&eringTwo Wheeled Oracle will "rovide a (iccle %essenger service that targets law

fr%s# The service can (e used to service notice on a "art to a lawsuit'

trans"ort docu%ents to a client or o""osing counsel' as well as to fle a

docu%ent with the court cler $n addition to res"onding to i%%ediate calls

!or deliver' Two Wheeled Oracle will set u" a su(scri"tion (asis with law

fr%s !or a regular "ic& u" ever da to fle docu%ents with the court cler

2lthough Two Wheeled Oracle will target law fr%s' the will acce"t Ho(s !ro%other co%"aniesIindividuals that reGuire a %essenger service in downtown

Portland# These Ho(s will (e acce"ted (ut not solicited# The %essenger

service o)ers deliver ti%es ranging !ro% one to three hours#

$n addition to docu%ent deliver' s%all "ac&ages can (e delivered# $t is rare

that a law fr% is in need to deliver "ac&ages so this will generall a""l to

the ancillar (usiness# The %axi%u% di%ensions !or "ac&age deliver are

1-x7x7#

'eys to SuccessThe &es to success are9

elia(ilit#

0onvenience#

0usto% service#

Critical (ssuesTwo Wheeled Oracle is still in the s"eculative stages as a startDu"

organi,ation# The critical issues that it !aces are9 The need to ta&e a

conservative a""roach to ex"ansion# Fx"ansion %ust not occur !or the sa&e

o! growth in itsel!' (ut should occur (ecause the custo%ers will (e (etter

served#


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