MR Market Research Services

from

Banner India Consultants

A reliable path for validating the

4P’s BIC@MR

E – 453 Greater Kailash, Part 2,

New Delhi – 110049, India

Tel : 46562890

akapoor@bannericon.com

Mob: 9810027126

Complexities, Size, Language and Market structures

India is more like a continent than a country with multiplicity of cultures, languages and hence behavior. It requires a good understanding of cultural variations in designing studies as well as selecting local markets.

India ranks 12th in IMD Global's ranking of national culture that ranks countries on their openness to foreign ideas. It ranks 8th in flexibility and adaptability of people when faced with challenges.

For international investors, India is seen as a one single entity. However, different parts of India have different skill-sets to offer. Sensitization to that would go a long way in selecting a right markets.

Like in other countries, part-deliveries on in-between milestones is likely to result in a better output than a complete outcome-driven engagement.

Indians, very true to their tradition, love to discuss the issue. This ensures that through discussions and wider wisdom, the best solution shall emerge. This is a bit different compared to some other cultures, where not many people have the right to have a point of view. Foreign clients who respect this tradition are likely to gain maximum contribution from their Indian partners and market analysis.

India and Market Research

Indian Economy

– A snapshot

According to The World Bank, Indian economy is expected to grow at 7.5 per cent in 2015-16,

followed by further acceleration to 7.8 per cent in 2016-17 and 7.9 per cent in 2017-18

Gross Domestic Product (GDP) Composition by Sector (FY 2014)

Services: 65 per cent / Industry: 18 per cent / Agriculture: 17 per cent

Forex Reserves: US$ 354.40 billion as on March 11, 2016.

Gross Fixed Capital Formation (GFCF) at current prices: Gross Fixed Capital Formation (GFCF)

at current prices is estimated at INR 39.82 trillion (US$ 584.23 billion) in 2015-16

Value of Exports: India's exports stood at US$ 21.07 billion in January 2016

Cumulative FDI Equity Inflows: US$ 288,513 Million (April 2000 to December 2016)

Major Sectors Attracting Highest FDI Equity Inflows: Services Sector (18 per cent), Constructio

n Development (8 per cent), Computer Software and Hardware (7 per cent), Telecommunicati

ons (6 per cent), Automobile ( 5 per cent), Drugs and Pharmaceuticals (5 per cent), Chemical (

4 per cent), Trading (4 per cent) (Financial years 2016)

Our Services

Market - ing Research • We provide accurate and up-to-date information -

o – To Undertake marketing effectively

o – Changes in technology leading to consumer tastes and resultant Mar

ket demand

o – Changes in the product ranges of competitors

o – Changes in economic conditions providing new Distribution channels

• Gain a more detailed understanding of consumers’ needs & views on

products’ prices, packaging, recent advertising campaigns

• Reduce the risk of product/business failure: – there is no guarantee th

at any new idea will be a commercial success – Can help to achieve com

mercial success

• Forecast future trends: – it can also be used to anticipate future custo

mer needs

3600

Approach

Secondary

Research

ISVs

System

integrators

End

users

Independent

Printer

vendors

Classifications

Marketing Research

Problem Identification

Research

• Market Potential & Share Research

• Market Characteristic Research

• Sales Analysis Research

• Forecasting Research

• Business Trends Research

Problem-Solving

Research

• Segmentation Research

• Product Research

• Pricing Research

• Promotion Research

• Distribution Research

Our Process

Devise an easy work flow for deliverables

Step 5 – Preparation of Report, Submission and Feedback

Step 4 – In depth assessment and the Analysing Data > Triangulation, Testing

Step 3 – Field Work / Collecting Data > Qualitative & Quantitative

Step 2 – Developing an Approach & Formulating a Research Design > A Hypothesis

Step 1 – Defining the Problem & Identifying the Questions

Identified Keys to Successful MR

Know what we are talking about !!

What’s the product? In depth knowledge…

Who are we selling to in existing markets? What is the client scope…

Look for answers to specific questions – The Questionnaire.

But don’t always expect specific answers, delve deeper…

Not everything can be found on the Internet, need to have a strong dedicated data

team and analysis

Our Advisors

Industry Specialists & Guides

Captain Pawanexh Kohli

CEO, National Cold Chain Development, GOI

Mr. Praphul Mishra

CEO, Netcarrots Pvt. Ltd.

Dr. Sathish Kumar Sadhashivam

Technical Officer, Ministry of Urban Development, GOI

Mr. Nikhil Kaura

Corp. Strategy & Market Research, Gionee Mobiles India

Our Research Guide

The Team Leaders

Mr. Sandip Ghosh

With over 25 years of diverse experience in providing leadership to new ventures with focus on Business dev

elopment and Geo-expansion. Extensive experience in Marketing & Market Research. Involved as Strategy C

onsultant to Corporate & Academia with specific emphasis on Coaching Senior management & Capability ac

quisition through JV and Strategic Alliance.

Mr. Ashhok Kapoor

As Executive Director & Chief Advisor, the business entrepreneur with in-depth experience in Journalism, Med

ia Publishing, Marketing, Public Affairs & PR and Market Research. Keen development in environmental proj

ects and waste to energy related sector specialising in government dealing with an understanding of political

structure with and self involvement. Entrenchment in Research, Public Advocacy & Consultancy with an expe

rience of over 30 years.

Case Study

Brand Audit/Usage & Attitude/Customer Satisfaction Measurement in 10 Cities for copier paper brands for a leading paper manufacturing company.

Objective Brand awareness (unaided/aided), Brand recall, perception of the brand, Usage attitudes & preferences, Price-sensitivity & branding, availability of various brands, market potential, competition

Methodology Extent: 10 major cities across India. Survey of 450 consumers, 450 jobbers and 450 retailers

Benefits Came to know about brand perception, market share and stand in the market, attitude of different respondent-category, different promotional activities of competitors, etc.

Results Have started so many promotional/advertising activities based on our recommendations.

Case Study

Feasibility of venturing into coated/laminated fabrics used in shoe uppers in sport shoes for a leading manufacturing company.

Objective Testing the feasibility of getting into the business of shoe-upper fabrics. Suggesting strategy on product-mix, market-mix & distribution.

Methodology Data collection through different secondary sources. In-Depth interviews of various stake-holders of shoe-industry as well as industry experts

Benefits Came to know about Market-size, Potential in the market and associated growth rate, Identified right product-mix, market-mix and critical success factors in the business.

Results Client has started working for establishing new plant.

Case Study

Feasibility study for a leading company on low cost housing using

Ferro Cement technology

Objective The feasibility of low cost housing using Ferro Cement technology.

Methodology Covered around 27 villages across India in 10 states. 1. Consumers – 2000 2. Small & Local Contractors 3. Govt. Agencies 4. Micro finance Institutions

Benefits 1. Identification of MFIs. 2. Identification of prospective areas. 3. Market-sizing, segmentation etc.

Results 1. Client have already put the project into inception.

Case Study

Market-Opportunities Study For A Leading Fine Counts Spinning Unit.

Objective Company bottom-line was negative. Engaged us to find out new product-mix, market-mix and customer-mix. Methodology 70 countries were covered in secondary data based research. Benefits Markets identified- Japan, Korea, Italy & a few others More profitable Product-mix identified.

Case Study

Business Research For An Export Promotion Council, Govt. of India.

Objective To find out why India is week in PC fabrics exports & to advise all industry-level measures to bring it up. Methodology Secondary data collection. Primary data collection (Qualitative survey of 100 respondents from the sector value-chain in north, south and west India). Benefits Council came to know that India is strong in some product category in PC but very weak in a few other dominant categories, for which, we recommended special efforts on the part of the industry.

We welcome your queries

&

Thank You

for this opportunity to present our credentials and our resource

team capabilities for your specific requirements.

The Team ---