bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · marketing...
TRANSCRIPT
215
Bibliography
1. Ahmed Shamin. 1991. Rural Marketing in India. New Delhi: Ashish
Publishing House.
2. Aziz Abdul (2006), Rural Entrepreneurship: Opportunities,
Challenges and Responses, key note address by the author as the chief guest
in the national seminar on rural entrepreneurship.
3. Baig, M.A. 1980. ‗Guidelines for Urban and Rural Marketing‘, Indian
Journal of Marketing, January, 10(5): 3-8.
4. Baptist, Vinod. 1992.‘ Promotion by Channel Members in Rural
Markets‘. Unpublished Report Submitted as part of PGDBM Course.
Jamshedpur: Xavier‘s Labour Relations Institute.
5. Bhawani Prasad G.V., Chakravarthy Sunitha, ―The Impact of Opinion
Leader on Consumer Decision Making Process‖. Kakatiya Institute of
Technology & Sciences, Warangal, Andhra-Pradesh, India. IJMBS Vol. 1,
Issue 3, September 2011, ISSN: 23309519.
6. Bijapurkar, R. and Ravi Murthy. 1999.‘Rural Markets for Consumer
Durables‘, The Economic Times, 16 August.
7. Deepti Shrivastava (2010),‖Marketing to Rural India: A Changing
Paradigm‖, APJRBM Vol.1, issue 3 (Dec.2010) ISSN 2229-4104.
216
8. Dr. A. Sarangpani (2009),‖Rural Consumer Behavior in India- A
study Of FMCG‖ University Science press, Laxmi Publications pvt. Ltd.
9. Dr. N. Rajendra, S. Saiganesh, P.Asha, Oct. 8 2007, ―Rural Marketing
–A Critical Review‖. Periyar Institute of Management Studies Periyar Uni.
Salem.
10. Garga, P., Ghuman, K., and Dogra, B (2009), ―Rural marketing of
select Fast Moving Consumer Goods in Punjab‖, Indian Journal of
Marketing, Vol. 39, No 5, May 2009, pp. 21-27.
11. Gaurav Ranjan Sinha, Different Aspects Related to Self Help Groups
and Need Assessment of the Members: A Study of Jhadol Block, Udaipur
during Audit of Self- Help Groups, 2003.
12. Gothivarekar, Nutan. 2003. ―Rural Market Waits to be tapped by Drug
Industry‖, The Economic Times, 5 March.
13. Griffin, Abbie and Hauser, John R. (1993),‖The voice of the
customer‖, Marketing science, vol. 12 (1): 1-27.
14. Hartman Group, The. 1996. The Hartman Report. Food and the
Environment: A consumer‘s Perspective, Phase I. Bellevue, Washington:
The Hartman Group 1621 114th
Ave. SE, # 105 Bellevue, WA 98004.
15. Hitendra Bargal, Dr. Pithadia Vijay 2000, Promotion of Brand in
Rural Market of India; indianmba.com/faculty column/articles.
217
16. Jha Mithleshwar. 1999. ‗Rural Marketing: Some Conceptual Issues‘,
Rural Scan, and April, 1(2): 5-8.
17. Kartik Dave and Karunesh Saxena (2010, ―Problems and Prospects
for Marketing of Rural Products: An Empirical Study of Tribal Region of
Rajasthan (India)‖, Oxford Business & Economics Conference Program.
ISBN 978-0-9742114-1-9.
18. Kashyap Pradeep, Raut Siddharth 2006, ―The Rural Marketing‖.
Book Biztantra, New Delhi.
19. Keshav Sharma, Deepak R.Gupta, Parikshat Singh Manhas, ―Rural
Marketing Challenges In the New Millennium-A Case Study‖. Delhi
Business Review, Vol. 4, No. 1, January-June 2003.
20. Khatri, Manoj. 2002. ‗Challenges in Rural Marketing‘, Strategic
Marketing, July-August.
21. Kilaru, Sudheer. 1994. Study of Retailer Behavior in Rural Market‘
Unpublished Report Prepared as part of PGDBM course. Jamshedpur:
Xavier‘s Labour Research Institute.
22. Kumar, R. (2002). Consumer Protection and Trade Practices Journal,
Jago Grahak Jago.
23. Kumar. Y, & Madhvani (2006), conducted a study on: ‗Rural
Marketing for FMCG‘s‘ Rural Retailing in India,
218
24. Krishnamurthy, Suresh (2000), ―Washing Machine/ Refrigerator-
Dried and Drained‖, ICFAI Reader 11(8): 49-53.
25. Law, Vivek, 2000, ‗Rural India Rings A Bell for Mobile Majors‘,
Economic Times, 21 December.
26. Monish Bali, ―The Rural Market Likes it Strong‖, The Economic
Times, (Interview by an Awasthi), August 23, 2000.
27. Murthi, S.K. (2001). Consumer and Law Redressal of Grievances,
Vinod Law Publications, Lucknow.
28. M.S. Sriram and Radha Kumar, Conditions in Which Micro finance
has Emerged in Certain Regions and Consequent Policy Implications, IIM,
Ahmedabad, May 2005.
29. NCAER, 2003, India Market Demographics Report, 2002. New
Delhi: National Council of Applied Economic Research.
30. Nagarajan, G. (2006), ―Unilever in India- Rural Marketing
Initiatives, Marketing Mastermind, The ICFAI University Press, February,
pp. 69-81.
31. Neeraj Jha, ―Gung-Ho on rural marketing‖, the financial express,
June 19, 2000.
32. ORG-MARG. 2000. Market Gramifications: Mapping Rural
Consumer Behavior. Shrinath, Supriya, 2004.
219
33. Pankaj Arora and Pradeep Kashyap (2008),‖India: Innovation in
Rural Marketing‖ lecturer, DIMAT, Raipur, Chhattisgarh.
34. P.C. Jain Planned Development among Tribals, Prem Rawat for
Rawat Publications, New Delhi, 1999.
35. Prahalad, C. K., (2006), ―The Fortune at the Bottom of the Pyramid,‖
Wharton School Publishing.
36. Rajarshi Rakshit, M.L. Narasimham, Ashish Gudhe, Kartik Vaddadi,
April 2, 2006, ―Strategies for Rural Marketing by an Organization‖. A
Project Report by Indian Institute of Technology, Mumbai.
37. Reddy, G.B. (2004). Law of Consumer Protection Gogia Law
Publication, Delhi (as amended by Act No. 62 of 2002).
38. R.H. Fazio, "On the Automatic Activation of Associated Evaluations:
AT. Overview," Cognition and Emotion, 2001.
39. Sangani, Priyanka. 2006.‘Godrej Sara Lee Eyes Rural Market‘,
Business Standard, 6 September.
40. Shukla, Archana and Pallavi Srivastava. 2006. ‗Confessions of a
Rural Marketer‘, Business Today, 13 August.
41. Shukla, T.N. (2005). Consumer Protection Act, 1986 with West
Bengal Consumer Protection Rules.
42. Sivaramakrishnan, K.C. 2002. ‗Turning Urban, Staying Rural‘, the
Hindu, 27 February.
220
43. Social and Research Institute. 1990. ‗Villages of India‘. Mumbai:
Indian Market Research Bureau.
44. Surjit Singh, Micro Finance for Poor in Rajasthan: The Importance of
Self-Help Groups, IDS Jaipur WP No.118, 2000. Also Surjit Singh, Micro
Credit in Rajasthan: The Role of Self- Help Groups, IDS, Jaipur (a research
report), 2000.
45. Tahori K. and Singh S. (1993), ―Rural Industrialization, A Plan for
the future‖, second revised edition, Vikas Publishing House, New Delhi.
46. Tewari, O.P. (1986). Consumer Protection Act, Pioneer Publications,
New Delhi.
47. The marketing mastermind case study HILL- Rural marketing
initiatives ICFAI Press, PP. 62, FEB 2003.
48. The Cooperator. 1979. ‗Distribution of Consumer Articles in Rural
Areas through Cooperatives-some Problems‘, December 17 (1): 353-54.
49. The Economic Times Calcutta Bureau. 2000, ‗Colgate-Palmolive to
make Oral Care Accessible in Rural Areas‘, The Economic Times, 5 April.
50. The Economic Times, 1999. ‗Buoyant Rural Demand Takes Hind
Lever Q2 Net up 25%‘, 26 July.
51. T.P. Gopal Swamy, ―Rural marketing, environment-problems and
strategies, wheeler publishing, 1997.
221
52. Velayudahan, Sanal Kumar and B. Suri. 1996. ‗Rural Market
Response-A Tentative Study‘, Management and Labour Studies, 21 (1).
53. Vijayraghavan, Kala and Anamika Rath. 2000.‘FMCGs find Rural
Treasure Hunt Tough‘, The Economic Times, 15 December.
54. Wanamali, Sudhir, 1981. ‗Periodic Markets and Rural Development
in India‘. New Delhi: B.R. Publishing Corporation.
55. Yadava, J.S. 1972. ‗Communication Patterns and New Consumers in
Rural India‘, in new opportunities in changing agriculture, Ahmadabad:
CMA (IIM-A).
56. Zaheer, Kamil. 1999. ‗HLL Toothpastes see Glow in Rural India‘,
The Economic Times, 25 August.
222
Books and Reports
1. Balaram, S. Dogra, Marketing Management and Rural Marketing,
Commonwealth Publishers, New Delhi 1990.
2. Bettman, J.R., 1979, an Information Processing Theory of Consumer
Choice, Addison-Wesley, Readings.
3. Contemporary Marketing and Consumer Research. Edi. By John F.
Henry, Jr. New Delhi: Sage Publication, 1998.
4. Das, V.M., 1985, Rural Marketing for Consumer Durables in India,
Anand Institute of Rural Management.
5. Gopalaswamy, T.P., 1998, RURAL MARKETING: ENVIRONMENT,
PROBLEMS AND STRATEGIES, Wheeler Publishing.
6. Government of India, CENSUS OF INDIA, 1991.Government of India,
CENSUS OF INDIA, 2001 (Rough estimate).
7. Government of India, CENSUS OF INDIA, 2000.Government of India,
STATISTICAL ABSTRACT, 2000.
8. Hawkins, Del I. Consumer Behavior: Implications for Marketing
Strategy. 6/E. Boston: Irwin, 1995.
9. Hell, R.P., 1996, (ed.), MARKETING AND CONSUMER RESEARCH IN THE
PUBLIC INTEREST, Sage Publication, New Delhi.
223
10. Howard, J.A. and Sheth, J.N., 1969, The theory of buyer behavior,
Willey, New York.
11. Hoyer, Wayne D. Consumer Behavior. Chennai: All India
Publishers & Distributors, 1999.
12. ICICI, Rural Marketing — A Pilot Study, Bombay 2nd Oct, 1979.
13. Janeem Arnold Costa. Gender Issues and Consumer Behavior. New
Delhi: Sage Publication, 1998.
14. Kotari, C.R., 1985, Research Methodology, Methods & Technique,
2nd
Ed, New Delhi, Wishwa Prakashan.
15. Kotler, P., 1998, Principles of Marketing, Prentice Hall of India.
16. Krishnamacharyulu, S.G. Lalitha, Ramakrishnan, " Rural Marketing,"
Pearson Education Area, New Delhi, 2002.
17. Laahsonen, P., 1994, Consumer Involvement Concepts and Research,
Routledge, London.
18. Nair, Suja R. Consumer Behavior: Text and Cases. Delhi: Himalaya
Publishing House, 1999.
19. Micro finance report 2011 in Rajasthan.
20. Rajagopal, Understanding Rural Marketing, Divya Publishing House,
New Delhi.
224
21. Ramamya Majumdar, Product Management in India, Prentice Hall of
India Pvt. Ltd., 1993.
22. Sanal Kumar Velayudhan, Rural Marketing, Targeting the Non-Urban
Consumer, Response Books, 2002.
225
JOURNALS AND MAGAZINES
1. Abhijit Doshi, "Complex Dimensions of Rural Marketing" Commerce
16th July, 1963.
2. Adams, F.G. Consumer Attitudes, Buying Plans and Purchases of
Durable Goods: A Principal Components, Time Series Approach. The
Review of Economics and Statistics, 1964, 46, 347-355.
3. Aneja, R.K., 'Test Marketing of New Products in Rural Areas',
Economics and Political Weekly, pp M 77-M 79, May 29, 1993.
4. Balakrishna Madua Detta "Rural Marketing Myth and Reality
"Economic and Political Weekly, August, 1978.
5. Balakrishnan, M.D., 'Rural Marketing: Myth and Reality', Economic
and Political Weekly, pp M 75-M 80, August 1978.
6. Balaratnam, N.K., 'Rural Marketing: A Growing Challenge', Yojana,
pp 701-714, 1973, 27(17-18).
7. Blankartz, Donal, F., "India and the Marketing Concept" Management
Review, June, 1964.
8. Business World, 'The Rural Rush', Business World, February 13-26,
1991.
9. Business World, 'The New Rules of Rural Marketing', Business-World,
April 6-19, 1994.
226
10. Choudhary, R.C., Rural Infrastructure in Promoting Marketing in Rural
Areas, at National Seminar on Rural Marketing and Communications,
Hyderabad, 20-21, Jan., 1999.
11. Dhar, N.K., 'Rural Marketing in India: A Weakness and a Challenge'.
Productivity, pp 331-334, 1973-24(3).
12. Dola Dasgupata, "Rural India a potential consumer market," The
Statesman, Delhi, 16th April, 1996.
13. Dosh, H.N., 'Promotion and Advertising in Rural Marketing' in New
Opportunities in Changing Agriculture, Indian Institute of Management,
Ahmadabad, pp 141-149, Ahmadabad, Jan. 1973.
14. Gabor, A., & Granger, C.W.J. Ownership And Acquisition Of
Consumer Durables: Report On The Nottingham Consumer Durables
Project. European Journal of Marketing, 1972, 6 (4), 234-248.
15. Gaikwad, V.R., A Search for Rural Consumer', in New Opportunities in
Changing Agriculture, Institute of Management, Ahmadabad, pp 159-172,
Jan. 1973.
16. Ganguly, A.K., 'Rural Marketing Strategy: Attempts to Explore New
Areas', Sedme Vol. Ill, No. 2, June 1981.
17. Grawer Yagdish, L., 'Rural Marketing', Eastern Economist, pp 186-188,
1976, 67(4).
227
18. Gupta, V.K., an Approach to Rural Marketing', Indian Journal of
Marketing, pp 12-20, Vol. 2, No. 5, January 1972.
19. Hindustan Thompson Associates, 'Thompsons Rural Market Index
1972, Published by Information Services Department, H.TA.
20. Kapoor, M.C., 'Profile of A Rural Consumer: A Study', Indizr
Management, pp 7-11, Vol. 15, No. 11, November 1976.
21. Kohok, M.A., 'Marketing for 123 Million Rural Consumers', Indizr.
Journal of Commerce, pp 716-722, Vol. 26, No. 4, November. 1973.
22. Kothari, K.B. and Murthy, A.G.K., 'Rural Marketing Communications-
Role of Opinion Leaders', Indian Institute of Management, Ahmadabad,
1970.
23. Kotler, P., 'Principles of Marketing', Prentice Hall of India, New Delhi,
1982.
24. Kumar, P., 'Marketing Strategy for Rural India', Indian Journal of
Agricultural Economics, pp 293-302, 1972, 52(2067).
25. Mathur, N., 'Rural Marketing', Indian Journal of Marketing, pp 3-8,
Vol. 11, No. 8, April 1981.
26. NCAER, "Marketing for Consumer Products" Business Line, 15th
Sept., 1994.
228
27. Pradeep Kushap, Rural Markets and the changing scenario, paper
presented at National Seminar on Rural Marketing and Communications,
Hyderabad 20-21, Jan., 1998.
28. Rajadhyeksha, V.G., 'Rural Market in India', Speech of Chairman,
Hindustan Level Ltd, Mumbai, April 24, 1969.
29. Ramaswamy, V.S., 'Effective Distribution in Rural Markets', Indian
Manager, pp 399-414, 1974, 5(4).
30. Rao, S.L., 'Rural Marketing of Consumer Products', Economic and
Political Weekly, pp 1977-79, 1973, 7(34).
31. Saini, D.R., 'Strategy for Rural Market in India', Indian Journal of
Marketing, pp 22-25, Vol. 2, No. 5, January 1972.
32. Yadava, J.S., 'Communication Patterns and New Consumers in Rural
India', in New Opportunities in Changing Agriculture, Indian Institute of
Management, Ahmadabad, pp 183-194, Jan. 1973.
229
ARTICLES
1. Balakrishnan, M.D., 1978, ―Rural Marketing; Myth and
Reality―Economic and Political Weekly, August.
2. Ganguli, A.S., 1983, 'The Growing Rural Market in India', Marketing in
India, Cases and Readings, Ed., by S. Neelamegham, 1998 Ed., Delhi, Vikas
Publishing House.
3. Krishnamurthy, R., 2000, 'Indian Rural Market: Problems and Prospects',
Indian Management, October.
4. Verma, D.P.S., and Sengupta, 2001, 'Buyer's Perception of Product
Quality', the Indian Journal Commerce, Vol. 54, No. 1 and 2, January-June.
5. Vyas, P.H., 2001, 'Consumers' Satisfaction Measurement in Using
Plastic Money', the Indian Journal of Commerce, Vol. 4, No. 3, July-
September.
230
WEBSITES
1. www.ruralrelations.com
2. www.agroindia.com
3. www.indiainfoline.com
4. www.mckinsey.com
5. www.dpipraj.gov.in
6. www.iimahd.ernet.in/vikalpa
7. www.henrystewart.com/journals/conb
8. www.firstandsecond.com
9. www.acrweb.org/index.html
10. www.icfaipress.org
11. http://www.ama.org
12. http://www.eric.com
13. http://www.grameenfoundation.org
14. http://www.ideasuqcam.com
15. http://www.edatafinder.com
16. http://www.censusindia.gov.in