bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · marketing...

16
215 Bibliography 1. Ahmed Shamin. 1991. Rural Marketing in India. New Delhi: Ashish Publishing House. 2. Aziz Abdul (2006), Rural Entrepreneurship: Opportunities, Challenges and Responses, key note address by the author as the chief guest in the national seminar on rural entrepreneurship. 3. Baig, M.A. 1980. ‗Guidelines for Urban and Rural Marketing‘, Indian Journal of Marketing, January, 10(5): 3-8. 4. Baptist, Vinod. 1992.‘ Promotion by Channel Members in Rural Markets‘. Unpublished Report Submitted as part of PGDBM Course. Jamshedpur: Xavier‘s Labour Relations Institute. 5. Bhawani Prasad G.V., Chakravarthy Sunitha, ―The Impact of Opinion Leader on Consumer Decision Making Process‖. Kakatiya Institute of Technology & Sciences, Warangal, Andhra-Pradesh, India. IJMBS Vol. 1, Issue 3, September 2011, ISSN: 23309519. 6. Bijapurkar, R. and Ravi Murthy. 1999.‘Rural Markets for Consumer Durables‘, The Economic Times, 16 August. 7. Deepti Shrivastava (2010),‖Marketing to Rural India: A Changing Paradigm‖, APJRBM Vol.1, issue 3 (Dec.2010) ISSN 2229-4104.

Upload: others

Post on 15-Mar-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

215

Bibliography

1. Ahmed Shamin. 1991. Rural Marketing in India. New Delhi: Ashish

Publishing House.

2. Aziz Abdul (2006), Rural Entrepreneurship: Opportunities,

Challenges and Responses, key note address by the author as the chief guest

in the national seminar on rural entrepreneurship.

3. Baig, M.A. 1980. ‗Guidelines for Urban and Rural Marketing‘, Indian

Journal of Marketing, January, 10(5): 3-8.

4. Baptist, Vinod. 1992.‘ Promotion by Channel Members in Rural

Markets‘. Unpublished Report Submitted as part of PGDBM Course.

Jamshedpur: Xavier‘s Labour Relations Institute.

5. Bhawani Prasad G.V., Chakravarthy Sunitha, ―The Impact of Opinion

Leader on Consumer Decision Making Process‖. Kakatiya Institute of

Technology & Sciences, Warangal, Andhra-Pradesh, India. IJMBS Vol. 1,

Issue 3, September 2011, ISSN: 23309519.

6. Bijapurkar, R. and Ravi Murthy. 1999.‘Rural Markets for Consumer

Durables‘, The Economic Times, 16 August.

7. Deepti Shrivastava (2010),‖Marketing to Rural India: A Changing

Paradigm‖, APJRBM Vol.1, issue 3 (Dec.2010) ISSN 2229-4104.

Page 2: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

216

8. Dr. A. Sarangpani (2009),‖Rural Consumer Behavior in India- A

study Of FMCG‖ University Science press, Laxmi Publications pvt. Ltd.

9. Dr. N. Rajendra, S. Saiganesh, P.Asha, Oct. 8 2007, ―Rural Marketing

–A Critical Review‖. Periyar Institute of Management Studies Periyar Uni.

Salem.

10. Garga, P., Ghuman, K., and Dogra, B (2009), ―Rural marketing of

select Fast Moving Consumer Goods in Punjab‖, Indian Journal of

Marketing, Vol. 39, No 5, May 2009, pp. 21-27.

11. Gaurav Ranjan Sinha, Different Aspects Related to Self Help Groups

and Need Assessment of the Members: A Study of Jhadol Block, Udaipur

during Audit of Self- Help Groups, 2003.

12. Gothivarekar, Nutan. 2003. ―Rural Market Waits to be tapped by Drug

Industry‖, The Economic Times, 5 March.

13. Griffin, Abbie and Hauser, John R. (1993),‖The voice of the

customer‖, Marketing science, vol. 12 (1): 1-27.

14. Hartman Group, The. 1996. The Hartman Report. Food and the

Environment: A consumer‘s Perspective, Phase I. Bellevue, Washington:

The Hartman Group 1621 114th

Ave. SE, # 105 Bellevue, WA 98004.

15. Hitendra Bargal, Dr. Pithadia Vijay 2000, Promotion of Brand in

Rural Market of India; indianmba.com/faculty column/articles.

Page 3: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

217

16. Jha Mithleshwar. 1999. ‗Rural Marketing: Some Conceptual Issues‘,

Rural Scan, and April, 1(2): 5-8.

17. Kartik Dave and Karunesh Saxena (2010, ―Problems and Prospects

for Marketing of Rural Products: An Empirical Study of Tribal Region of

Rajasthan (India)‖, Oxford Business & Economics Conference Program.

ISBN 978-0-9742114-1-9.

18. Kashyap Pradeep, Raut Siddharth 2006, ―The Rural Marketing‖.

Book Biztantra, New Delhi.

19. Keshav Sharma, Deepak R.Gupta, Parikshat Singh Manhas, ―Rural

Marketing Challenges In the New Millennium-A Case Study‖. Delhi

Business Review, Vol. 4, No. 1, January-June 2003.

20. Khatri, Manoj. 2002. ‗Challenges in Rural Marketing‘, Strategic

Marketing, July-August.

21. Kilaru, Sudheer. 1994. Study of Retailer Behavior in Rural Market‘

Unpublished Report Prepared as part of PGDBM course. Jamshedpur:

Xavier‘s Labour Research Institute.

22. Kumar, R. (2002). Consumer Protection and Trade Practices Journal,

Jago Grahak Jago.

23. Kumar. Y, & Madhvani (2006), conducted a study on: ‗Rural

Marketing for FMCG‘s‘ Rural Retailing in India,

Page 4: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

218

24. Krishnamurthy, Suresh (2000), ―Washing Machine/ Refrigerator-

Dried and Drained‖, ICFAI Reader 11(8): 49-53.

25. Law, Vivek, 2000, ‗Rural India Rings A Bell for Mobile Majors‘,

Economic Times, 21 December.

26. Monish Bali, ―The Rural Market Likes it Strong‖, The Economic

Times, (Interview by an Awasthi), August 23, 2000.

27. Murthi, S.K. (2001). Consumer and Law Redressal of Grievances,

Vinod Law Publications, Lucknow.

28. M.S. Sriram and Radha Kumar, Conditions in Which Micro finance

has Emerged in Certain Regions and Consequent Policy Implications, IIM,

Ahmedabad, May 2005.

29. NCAER, 2003, India Market Demographics Report, 2002. New

Delhi: National Council of Applied Economic Research.

30. Nagarajan, G. (2006), ―Unilever in India- Rural Marketing

Initiatives, Marketing Mastermind, The ICFAI University Press, February,

pp. 69-81.

31. Neeraj Jha, ―Gung-Ho on rural marketing‖, the financial express,

June 19, 2000.

32. ORG-MARG. 2000. Market Gramifications: Mapping Rural

Consumer Behavior. Shrinath, Supriya, 2004.

Page 5: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

219

33. Pankaj Arora and Pradeep Kashyap (2008),‖India: Innovation in

Rural Marketing‖ lecturer, DIMAT, Raipur, Chhattisgarh.

34. P.C. Jain Planned Development among Tribals, Prem Rawat for

Rawat Publications, New Delhi, 1999.

35. Prahalad, C. K., (2006), ―The Fortune at the Bottom of the Pyramid,‖

Wharton School Publishing.

36. Rajarshi Rakshit, M.L. Narasimham, Ashish Gudhe, Kartik Vaddadi,

April 2, 2006, ―Strategies for Rural Marketing by an Organization‖. A

Project Report by Indian Institute of Technology, Mumbai.

37. Reddy, G.B. (2004). Law of Consumer Protection Gogia Law

Publication, Delhi (as amended by Act No. 62 of 2002).

38. R.H. Fazio, "On the Automatic Activation of Associated Evaluations:

AT. Overview," Cognition and Emotion, 2001.

39. Sangani, Priyanka. 2006.‘Godrej Sara Lee Eyes Rural Market‘,

Business Standard, 6 September.

40. Shukla, Archana and Pallavi Srivastava. 2006. ‗Confessions of a

Rural Marketer‘, Business Today, 13 August.

41. Shukla, T.N. (2005). Consumer Protection Act, 1986 with West

Bengal Consumer Protection Rules.

42. Sivaramakrishnan, K.C. 2002. ‗Turning Urban, Staying Rural‘, the

Hindu, 27 February.

Page 6: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

220

43. Social and Research Institute. 1990. ‗Villages of India‘. Mumbai:

Indian Market Research Bureau.

44. Surjit Singh, Micro Finance for Poor in Rajasthan: The Importance of

Self-Help Groups, IDS Jaipur WP No.118, 2000. Also Surjit Singh, Micro

Credit in Rajasthan: The Role of Self- Help Groups, IDS, Jaipur (a research

report), 2000.

45. Tahori K. and Singh S. (1993), ―Rural Industrialization, A Plan for

the future‖, second revised edition, Vikas Publishing House, New Delhi.

46. Tewari, O.P. (1986). Consumer Protection Act, Pioneer Publications,

New Delhi.

47. The marketing mastermind case study HILL- Rural marketing

initiatives ICFAI Press, PP. 62, FEB 2003.

48. The Cooperator. 1979. ‗Distribution of Consumer Articles in Rural

Areas through Cooperatives-some Problems‘, December 17 (1): 353-54.

49. The Economic Times Calcutta Bureau. 2000, ‗Colgate-Palmolive to

make Oral Care Accessible in Rural Areas‘, The Economic Times, 5 April.

50. The Economic Times, 1999. ‗Buoyant Rural Demand Takes Hind

Lever Q2 Net up 25%‘, 26 July.

51. T.P. Gopal Swamy, ―Rural marketing, environment-problems and

strategies, wheeler publishing, 1997.

Page 7: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

221

52. Velayudahan, Sanal Kumar and B. Suri. 1996. ‗Rural Market

Response-A Tentative Study‘, Management and Labour Studies, 21 (1).

53. Vijayraghavan, Kala and Anamika Rath. 2000.‘FMCGs find Rural

Treasure Hunt Tough‘, The Economic Times, 15 December.

54. Wanamali, Sudhir, 1981. ‗Periodic Markets and Rural Development

in India‘. New Delhi: B.R. Publishing Corporation.

55. Yadava, J.S. 1972. ‗Communication Patterns and New Consumers in

Rural India‘, in new opportunities in changing agriculture, Ahmadabad:

CMA (IIM-A).

56. Zaheer, Kamil. 1999. ‗HLL Toothpastes see Glow in Rural India‘,

The Economic Times, 25 August.

Page 8: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

222

Books and Reports

1. Balaram, S. Dogra, Marketing Management and Rural Marketing,

Commonwealth Publishers, New Delhi 1990.

2. Bettman, J.R., 1979, an Information Processing Theory of Consumer

Choice, Addison-Wesley, Readings.

3. Contemporary Marketing and Consumer Research. Edi. By John F.

Henry, Jr. New Delhi: Sage Publication, 1998.

4. Das, V.M., 1985, Rural Marketing for Consumer Durables in India,

Anand Institute of Rural Management.

5. Gopalaswamy, T.P., 1998, RURAL MARKETING: ENVIRONMENT,

PROBLEMS AND STRATEGIES, Wheeler Publishing.

6. Government of India, CENSUS OF INDIA, 1991.Government of India,

CENSUS OF INDIA, 2001 (Rough estimate).

7. Government of India, CENSUS OF INDIA, 2000.Government of India,

STATISTICAL ABSTRACT, 2000.

8. Hawkins, Del I. Consumer Behavior: Implications for Marketing

Strategy. 6/E. Boston: Irwin, 1995.

9. Hell, R.P., 1996, (ed.), MARKETING AND CONSUMER RESEARCH IN THE

PUBLIC INTEREST, Sage Publication, New Delhi.

Page 9: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

223

10. Howard, J.A. and Sheth, J.N., 1969, The theory of buyer behavior,

Willey, New York.

11. Hoyer, Wayne D. Consumer Behavior. Chennai: All India

Publishers & Distributors, 1999.

12. ICICI, Rural Marketing — A Pilot Study, Bombay 2nd Oct, 1979.

13. Janeem Arnold Costa. Gender Issues and Consumer Behavior. New

Delhi: Sage Publication, 1998.

14. Kotari, C.R., 1985, Research Methodology, Methods & Technique,

2nd

Ed, New Delhi, Wishwa Prakashan.

15. Kotler, P., 1998, Principles of Marketing, Prentice Hall of India.

16. Krishnamacharyulu, S.G. Lalitha, Ramakrishnan, " Rural Marketing,"

Pearson Education Area, New Delhi, 2002.

17. Laahsonen, P., 1994, Consumer Involvement Concepts and Research,

Routledge, London.

18. Nair, Suja R. Consumer Behavior: Text and Cases. Delhi: Himalaya

Publishing House, 1999.

19. Micro finance report 2011 in Rajasthan.

20. Rajagopal, Understanding Rural Marketing, Divya Publishing House,

New Delhi.

Page 10: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

224

21. Ramamya Majumdar, Product Management in India, Prentice Hall of

India Pvt. Ltd., 1993.

22. Sanal Kumar Velayudhan, Rural Marketing, Targeting the Non-Urban

Consumer, Response Books, 2002.

Page 11: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

225

JOURNALS AND MAGAZINES

1. Abhijit Doshi, "Complex Dimensions of Rural Marketing" Commerce

16th July, 1963.

2. Adams, F.G. Consumer Attitudes, Buying Plans and Purchases of

Durable Goods: A Principal Components, Time Series Approach. The

Review of Economics and Statistics, 1964, 46, 347-355.

3. Aneja, R.K., 'Test Marketing of New Products in Rural Areas',

Economics and Political Weekly, pp M 77-M 79, May 29, 1993.

4. Balakrishna Madua Detta "Rural Marketing Myth and Reality

"Economic and Political Weekly, August, 1978.

5. Balakrishnan, M.D., 'Rural Marketing: Myth and Reality', Economic

and Political Weekly, pp M 75-M 80, August 1978.

6. Balaratnam, N.K., 'Rural Marketing: A Growing Challenge', Yojana,

pp 701-714, 1973, 27(17-18).

7. Blankartz, Donal, F., "India and the Marketing Concept" Management

Review, June, 1964.

8. Business World, 'The Rural Rush', Business World, February 13-26,

1991.

9. Business World, 'The New Rules of Rural Marketing', Business-World,

April 6-19, 1994.

Page 12: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

226

10. Choudhary, R.C., Rural Infrastructure in Promoting Marketing in Rural

Areas, at National Seminar on Rural Marketing and Communications,

Hyderabad, 20-21, Jan., 1999.

11. Dhar, N.K., 'Rural Marketing in India: A Weakness and a Challenge'.

Productivity, pp 331-334, 1973-24(3).

12. Dola Dasgupata, "Rural India a potential consumer market," The

Statesman, Delhi, 16th April, 1996.

13. Dosh, H.N., 'Promotion and Advertising in Rural Marketing' in New

Opportunities in Changing Agriculture, Indian Institute of Management,

Ahmadabad, pp 141-149, Ahmadabad, Jan. 1973.

14. Gabor, A., & Granger, C.W.J. Ownership And Acquisition Of

Consumer Durables: Report On The Nottingham Consumer Durables

Project. European Journal of Marketing, 1972, 6 (4), 234-248.

15. Gaikwad, V.R., A Search for Rural Consumer', in New Opportunities in

Changing Agriculture, Institute of Management, Ahmadabad, pp 159-172,

Jan. 1973.

16. Ganguly, A.K., 'Rural Marketing Strategy: Attempts to Explore New

Areas', Sedme Vol. Ill, No. 2, June 1981.

17. Grawer Yagdish, L., 'Rural Marketing', Eastern Economist, pp 186-188,

1976, 67(4).

Page 13: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

227

18. Gupta, V.K., an Approach to Rural Marketing', Indian Journal of

Marketing, pp 12-20, Vol. 2, No. 5, January 1972.

19. Hindustan Thompson Associates, 'Thompsons Rural Market Index

1972, Published by Information Services Department, H.TA.

20. Kapoor, M.C., 'Profile of A Rural Consumer: A Study', Indizr

Management, pp 7-11, Vol. 15, No. 11, November 1976.

21. Kohok, M.A., 'Marketing for 123 Million Rural Consumers', Indizr.

Journal of Commerce, pp 716-722, Vol. 26, No. 4, November. 1973.

22. Kothari, K.B. and Murthy, A.G.K., 'Rural Marketing Communications-

Role of Opinion Leaders', Indian Institute of Management, Ahmadabad,

1970.

23. Kotler, P., 'Principles of Marketing', Prentice Hall of India, New Delhi,

1982.

24. Kumar, P., 'Marketing Strategy for Rural India', Indian Journal of

Agricultural Economics, pp 293-302, 1972, 52(2067).

25. Mathur, N., 'Rural Marketing', Indian Journal of Marketing, pp 3-8,

Vol. 11, No. 8, April 1981.

26. NCAER, "Marketing for Consumer Products" Business Line, 15th

Sept., 1994.

Page 14: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

228

27. Pradeep Kushap, Rural Markets and the changing scenario, paper

presented at National Seminar on Rural Marketing and Communications,

Hyderabad 20-21, Jan., 1998.

28. Rajadhyeksha, V.G., 'Rural Market in India', Speech of Chairman,

Hindustan Level Ltd, Mumbai, April 24, 1969.

29. Ramaswamy, V.S., 'Effective Distribution in Rural Markets', Indian

Manager, pp 399-414, 1974, 5(4).

30. Rao, S.L., 'Rural Marketing of Consumer Products', Economic and

Political Weekly, pp 1977-79, 1973, 7(34).

31. Saini, D.R., 'Strategy for Rural Market in India', Indian Journal of

Marketing, pp 22-25, Vol. 2, No. 5, January 1972.

32. Yadava, J.S., 'Communication Patterns and New Consumers in Rural

India', in New Opportunities in Changing Agriculture, Indian Institute of

Management, Ahmadabad, pp 183-194, Jan. 1973.

Page 15: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

229

ARTICLES

1. Balakrishnan, M.D., 1978, ―Rural Marketing; Myth and

Reality―Economic and Political Weekly, August.

2. Ganguli, A.S., 1983, 'The Growing Rural Market in India', Marketing in

India, Cases and Readings, Ed., by S. Neelamegham, 1998 Ed., Delhi, Vikas

Publishing House.

3. Krishnamurthy, R., 2000, 'Indian Rural Market: Problems and Prospects',

Indian Management, October.

4. Verma, D.P.S., and Sengupta, 2001, 'Buyer's Perception of Product

Quality', the Indian Journal Commerce, Vol. 54, No. 1 and 2, January-June.

5. Vyas, P.H., 2001, 'Consumers' Satisfaction Measurement in Using

Plastic Money', the Indian Journal of Commerce, Vol. 4, No. 3, July-

September.

Page 16: Bibliographyshodhganga.inflibnet.ac.in/bitstream/10603/102713/13/13_bibliography.pdf · Marketing Challenges In the New Millennium-A Case Study‖. Delhi Business Review, Vol. 4,

230

WEBSITES

1. www.ruralrelations.com

2. www.agroindia.com

3. www.indiainfoline.com

4. www.mckinsey.com

5. www.dpipraj.gov.in

6. www.iimahd.ernet.in/vikalpa

7. www.henrystewart.com/journals/conb

8. www.firstandsecond.com

9. www.acrweb.org/index.html

10. www.icfaipress.org

11. http://www.ama.org

12. http://www.eric.com

13. http://www.grameenfoundation.org

14. http://www.ideasuqcam.com

15. http://www.edatafinder.com

16. http://www.censusindia.gov.in