bhhs brand guidelines 2016 v3 · pdf fileberkshire hathaway homeservices brand guidelines....

of 101/101
Berkshire Hathaway HomeServices Brand Guidelines. Updated: 2016-09-14 Brand Guidelines

Post on 27-Mar-2018

219 views

Category:

Documents

5 download

Embed Size (px)

TRANSCRIPT

  • Berkshire Hathaway HomeServices Brand Guidelines. Updated: 2016-09-14

    Brand Guidelines

  • Berkshire Hathaway HomeServices Brand Guidelines. Updated: 2016-09-14

    TABLE OF CONTENTS

    INTRODUCTION TO THE BRAND AND BASIC BRAND GUIDELINES ................................................................................................5Referencing Mr. Buffett in Marketing Collateral ................................................................................................................................................. 6Brand Identity Compliance ....................................................................................................................................................................................... 8The Use of Berkshire Hathaway HomeServices ........................................................................................................................................... 9The Brand Background .............................................................................................................................................................................................. 10The Brand Voice ........................................................................................................................................................................................................... 11Good to know: The Idea .......................................................................................................................................................................................... 12Good to know: Usage .............................................................................................................................................................................................. 13

    LOGO AND BRANDING ELEMENTS ..........................................................................................................................................................14The Brand Style Guide ............................................................................................................................................................................................... 15The BHHS Corporate Logo ...................................................................................................................................................................................... 16The Vertical Stack Affiliate Logo ............................................................................................................................................................................. 18The Horizontal Stack Affiliate Logo ........................................................................................................................................................................ 19The Vertical Stack (Side by Side) Affiliate Logo ................................................................................................................................................ 20The Horizontal Stack (Side by Side) Affiliate Logo ........................................................................................................................................... 21The Horizontal Stack (Side by Side) Affiliate Logo, 2 Line Example .......................................................................................................... 22Examples of Incorrect Use of Affiliate Logo ........................................................................................................................................................ 23The BHHS Affiliate Logo for Commercial Division ........................................................................................................................................... 25The Quality Seal ........................................................................................................................................................................................................... 26Separating The Quality Seal from the Affiliate Logo ....................................................................................................................................... 27Clear Space .................................................................................................................................................................................................................... 29Typography..................................................................................................................................................................................................................... 30General Rules for Application .................................................................................................................................................................................. 31Additional Color Options ........................................................................................................................................................................................... 32

    MARKETING AND ADVERTISING GUIDELINES AND DISCLAIMERS .................................................................................................33Marketing and Advertising Telephone Directory ......................................................................................................................................... 34Yellow Pages Advertising In-Column Advertising ....................................................................................................................................... 35Yellow Pages Advertising Display Advertising .............................................................................................................................................. 36Marketing and Advertising Disclaimers ............................................................................................................................................................ 37Marketing and Advertising Advertising Internationally .............................................................................................................................. 38

  • Berkshire Hathaway HomeServices Brand Guidelines. Updated: 2016-09-14

    CO-BRANDING GUIDELINES ......................................................................................................................................................................39Co-Branding Guidelines ............................................................................................................................................................................................ 40

    INTERNET GUIDELINES ...............................................................................................................................................................................41Internet Guidelines Introduction ......................................................................................................................................................................... 42Internet Common Errors ......................................................................................................................................................................................... 43Internet Design Concepts ..................................................................................................................................................................................... 45Internet Domain Names ......................................................................................................................................................................................... 46Internet Miscellaneous ........................................................................................................................................................................................... 48

    STATIONERY GUIDELINES ..........................................................................................................................................................................51Business Card ................................................................................................................................................................................................................ 52Residential Business Card ........................................................................................................................................................................................ 53Commercial Business Card ....................................................................................................................................................................................... 54Personal Logos and Slogans ................................................................................................................................................................................... 55Letterhead....................................................................................................................................................................................................................... 56Letterhead Examples .................................................................................................................................................................................................. 57A10 Envelope ................................................................................................................................................................................................................. 62A2 Note Card and Envelope .................................................................................................................................................................................... 63

    RESIDENTIAL YARD SIGNAGE......................................................................