SBEVERLY HILLSFFaasshhiioonn FFoorrwwaarrdd!!

Badgley Mischka Nicole Glamour and femininity craftsmanship

BM -Evening dresses are sublimely refined from

embroidered lace, sequins, silk, and bouclé. The

combination of fine crisp and softly draping fab-

rics in glowing colors adds dimension and drama.

Fitted, empire, or lowered, waistlines are superbly

shaped. Expertly mixed cocktail dresses are off-

the-shoulder, décolleté, bowed, lacy or beaded

and above the knee. All are subtly provocative,

feminine and flirtatious. Their bridal gowns cause

women to swoon, such as the V-backed ivory lace

and silk-crêpe dress, or the off-white silk brocade

coat dress, with front wrap and jeweled buttons.

Badgley Mischka bridal dresses are for the grown-

up sweet tooth, confections allowing the beauty

of the wearer to shine through the frills.

Charmingly fresh edge of LA pragmatism

"Simplicity and styling are the staples of her fresh

fashion signature." Her "made in USA" exquisite

leather line flows in a superb fit. She brings an

avant garde interpretation of the pragmatism of the

Los Angeles lifestyle, managing to blend comfort

and a rocking edge of confidence in her line.

Nicole handpicks each skin with luxury and quality

in mind. The inspiration behind the designs is a

modern twist on classic silhouettes. From shorts to

zipper jackets, the focus is on simplicity, targeting

the quality of the leather and a glove-like fit. The

clean lined designs of 1020 by Nicole are classics.

With each piece comes a lifetime of wear. New

items are being incorporated into the line, such as

hand knit scarves and eco-friendly tops to go under

the jackets.

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BEVERLY HILLSBEVERLY HILLS || FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

TOM FORD Womenswear’s design concept will

become the standard for future Womenswear

stores and retail spaces worldwide. TOM FORD

MENSWEAR will retain its signature darker, mas-

culine palette, achieving a dramatic balance of

masculine and feminine, and of luxury and

glamour collection that chanes direction season-

ally. TOM FORD WOMENSWEAR is a wardrobe

of timeless, eternally chic clothing. It gives a

woman gorgeous pieces to wear in her own dis-

tinct way—not simply for a season but forever.”

Tom FordForever permanence of style

Italian character with an international attitude

Beatrice brings an authentic Italian brand with

a distinctive attitude -- the universal attitude of

a women radiating sex appeal. Beatrice collec-

tion interprets the new age of beauty in a

modern manifest of Italian refinement. With a

touch of sober elegance and exceptional soft-

ness of lines, the design creativity teams up

with real life pragmatism to realize a collec-

tion of unmistakable character. The freedom of

thinking reveals itself in the ease of movement

and subtle elegance. Sophistication in the fem-

ininity of form-wrapping simple lines presents

the features of the confident women who wear

them.

IOD- “Identified Objects of Desire”

Giuseppe Zanotti is the famed Italian designer be-

hind the thousands of shoes loved by women on

the red carpet. His creations are universally "iden-

tified objects of desire" as they strike a sublime

midway point between extreme femininity and

rock & roll mythology. Zanotti’s iconic designs are

totally eye grabbing, style setting, foot adorning

jewelry or otherwise called "Chausseurs Bijoux"

Anticipating what a women will feel when she

wears them is Zanotti core philosophy. The ani-

mal prints, crystal details and bold construction

mix a touch of masculine in her ultra feminine

universe. Dare to wear his androgynous shoes.

Pragmatic comfort in dreamy colors and shapes

Beatrice Giuseppe Zanotti Trend Report ...

March 18, 2011 | Page B

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bb yy BB rr ee nn dd aa GG ee oo rr gg ee C o u r i e r F a s h i o n D i r e c t o r

Fashion Buzz Words from the runway to the red carpet:

• Color expression with bold vibrant tones like blue

and magenta.

• Garden inspired pigments and tropical shades from

powder pink rose to corals.

• Loose forms and draping

• Girly feather dresses

• Daringly happy graphics

• Blurring the line between low and high, pairing

T-shirt with silky skirt

• Sleek femininity from floral prints to masculine cuts.

• Metallics and polished whites.

Rumer Willis, star of the Badgley Mischka Spring/Summer Marketing Cam-paign, hosted a Cocktail Reception for Designers’ Beverly Hills DebutThe new Badgley Mischka two level flagship, located on famed RodeoDrive in Beverly Hills features a grand staircase and sophisticated design

elements is the first to showcase the entire world of Badgley Mischka.

The downpour that began just as the party started did not keep hundreds ofguests away from fêting Mark Badgley and James Mischka at their new FlagshipBoutique, a historical landmark building. The shop, the former location of JuliaRoberts’ famous "Pretty Woman" moment when she returned after they shunnedto tell them - "You work on commission, right? Big Mistake, Huge ." Lots ofpretty women showed to celebrate their friend Rumer. The glam girls were allgood sports escorted down the street via umbrella. Statuesque models adorned

the staircase in gowns just off the Fall runway show that was held in New Yorktwo weeks ago.

The 2,800-square-foot shop was celebrated at an invite-only opening cocktailparty March 2, inside the historic Writers and Artists Building on Rodeo Drive.The reception marked the new home to the brand's couture, bridal and ready-to-wear lines, along with the contemporary collection Mark+James by Badgley Mischka. In addition, accessories including jewelry, watches, handbags, eye-wear, fragrance, and shoes are stocked. The designers, who are red carpet regu-lars, consider Los Angeles their second home. The design duo who has createddesigns for Eva Longoria, Fergie, Katy Perry, Oprah, Kate Winslet, Emmy Rossum,and countless others, most recently had their gowns featured at the GoldenGlobes on Carrie Underwood, Jane Krakowski and Helen Mirren.

GUESTS INCLUDED: Brenda Song, Kimberly Elise, Lo Bosworth, Aud-rina Patridge, Autumn Reeser, Jamie Chung, Keisha Whitaker, ShantelVanSanten, Nia Vardalos, Derek Hough, Stacy Keibler, Charlotte Ross, ArielWinter, Ali Fedotowsky and the Mayor of Beverly Hills Jimmy Delshad.

Badgley MischkaFOR THE OPENING OF THE BADGLEY MISCHKA FLAGSHIP ON RODEO DRIVEBy Brenda George

DESIGNERS’ MARK

BEVERLY HILLSBEVERLY HILLS || FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

Top: Neil Cole, Mark Badgley, Jacqueline Peykar, James Mischka, Jacon Peykar

Above: Natalie Pashaie, Michael Pashaie, Mayor JimmyDelshad, Shahla Pashaie

Right: Nia Vardalos Top Left: Rumor WillisTop Right: Lanie Lift, Dari Marder, Lara Piropato - All Wearing Badgley MischkaBottom: The Courier’s Brenda George, Alie Fedotowsky

Maxine Picard photos for The Courier

Q:. As you are setting foot on the historical landmark building at the corner ofRodeo Drive and Santa Monica Blvd, what prompted the decision to return toBeverly Hills with the new Flagship Boutique? What do you expect to accom-plish?

A: Badgley Mischka has always been about Hollywood glamour and makingwomen feel like the most gorgeous version of themselves -- there is no placeon Earth better suited to that than Rodeo Drive.

Q: Can you describe the ideal woman you envision wearing your glamorous cre-ation? Flashback circa 1990, what if the character of Julia Roberts in “PrettyWoman” walked into your boutique today. How would she look. what dresscolor and accessories would she be wearing if styled by you?

A: Vivian, Julia Roberts' character, would have never been treated like she was inthe movie at our store. We specialize in helping our customers feel and lookspecial and beautiful (and Vivian would look amazing in the floaty coral andmint georgette cocktail dresses from our Spring collection).

Q: Your designs make any women look so ladylike and sophisticated. The Badg-ley Mischka’s ultimate element of grace is in the material, the cut, the luxuri-ous details and accessories. Can you share with us some of your unique styletips, trends and signature details that will make our readers head to your storeupon reading this?

A: We really believe that every woman has the right to indulge, whether it is withan operatic gown, beautiful costume jewelry, or a lush fragrance. Every one ofour customers is a star.

Q: You are famous for evening wear, accessories and dressing celebrities on thered carpet. Now you are shining the spotlight onto brides with your upstairscollection and intimate setup. Is the bridal market a main focus with this loca-tion? What kind of experience would attract a 'bride-to-be' to your store?What price points should she expect?

A: The bridal salon at our store is a continuation of our belief that every womandeserves to be a VIP. Her wedding should be a bride's most glamorous andconfident moment, and we want that to start from the moment she beginslooking for the perfect gown -- picking that dress is a very intimate time, andwe want her to feel supremely special through the experience. While we can'tdress every bride, we have a range of prices from $2,000 to $20,000 and up.

Q: Looking forward, what is the vision for Badgley Mischka? Styled glamour“Hollywood of the Fourties” in a Beverly Hills mansion type of experience Ormodern, yet sophisticated, perfectly accessorized young lady?

A: Badgley Mischka is all about taking a modern and sophisticated attitude, dip-ping it into the fabulousness and allure of the past, and sending it into tomor-row. That's what we try to do with our clothes, and that's what our boutique isabout.

Q: I'm sure you are thrilled with Rumer Willis as the face of your spring cam-paign, how does she represent your collection?

A: Rumer is a great expression of the best of young Hollywood -- she is beautiful,talented, and down to Earth. We are honored to have her represent BadgleyMischka.

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March 18, 2011 | Page D

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Badgley Mischka Flagship Store477 North Rodeo Drive, Beverly Hills

Los AngelesPROJECT

Dominique Ansari

Ermelinda Manos

Seth Aaron

Dominique Ansari Dominique Ansari

Project Runway Star Lights up the NightRunway side at capacity with Buyers, Art Gallery full withCurators, LAFW now begins

Los Angeles, March 11 to March 12- CA – With over 2,100 attendees packing the Avalon in Hollywood Saturday, both excit-ment and respect continued to grow for the red carpet fashion, music and art event held as part of LA Fashion Week.Glowing bottles of vitaminwater zero™ lined the runway, bringing a futuristic element to the stage. The garments presented aspart of the “vitaminwater zero™ Flavor Fashionista Challenge” took center stage and were announced one by one at the be-ginning of the event naming their designer and inspiration. The text-in voting was a major success and got the audience ex-cited and involved in the event. Over 1,500 votes were captured for the contest with the award going to designer RenataJhunjhnuwala (Renata J) who stated, “My flavor was vitaminwater zero™. I was inspired by the color. I created an ombrey redmaxi as I wanted to fuse the boldness of the flavor with the lightness of vitaminwater zero™ itself.”The melodic tones of the indie rock band Robotanists swept through the venue before the fashion show as they debutedBEVERLY HILLSBEVERLY HILLS || FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

Seth Aaron

Fashion WeekETHOS

Ermelinda Manos Age of Aquarius Age of Aquarius

songs from their new record “Plans In Progress.” After the fashionshow Austrailian DJ Duo Yolanda be Cool pumped the crowd withtheir hit “We No Speak Americano.”For the first time in LA, Frederick’s of Hollywood Swim premieredtheir seductive bikini line opening the runway show with fun tossingout beach balls redeemable for a free bikini at their booth. Followed

by the scantly-clad models were six unique emerging designers who impressed with a variety of styles. In an amazing finale,the premiere of the ready to wear line by Project Runway Winner Seth Aaron Henderson stole the show with crisp, structuredgarments in houndstooth, purple, black and red.Many local members of the industry attended the lively event including buyers from stores such as Kitson and Ted Baker Lon-don, reps from Directives West and a variety of showrooms. Curators from local galleries were also in attendance to view theart collections. Some of the galleries represented were ADC Contemporary Art, Art Pic Gallery and C4 Contemporary Art.Project ETHOS produces red carpet events showcasing all emerging Millennial Generation forms of creativity in one house,on one night. By merging fashion, music, and art concurrently, Project Ethos brings into existence a unique avenue for artists.The overall goal is to furnish opportunity for featured participants, as well as arrange a truly invigorating experience for an at-tendee. March 18, 2011 | Page F

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Nicole Remeny’sSpring 11’ leather collection1020 by Nicole. DesignerNicole Remeny, resides inLos Angeles. In boutiques allover the world and a largecelebrity following.

Growing up around the fam-ily business, designer Nicole Remeny was immersed inleather and design from an early age. Three genera-tions drive her passion for luxurious materials andquality craftsmanship, but as much as Nicole lovedworking in the family business, she always dreamed ofstarting and designing her own clothing line. Nicolehas always loved fashion and being ahead of thetrends. Simplicity and styling have been the staples ofher fashion signature. With these ideas in mind, shecreated 1020 by Nicole in her native Los Angeles. Ap-plying inspired modern styling to classic silhouettes,Nicole focuses on quality leather and great fit, payingparticular attention to fabric choice and constructionto create unique details and a lifetime of wear in eachpiece.

INSPIRED

BEVERLY HILLSBEVERLY HILLS || FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

The striking new TOM FORD flagshipstore introduces a totally new-lookenvironment and is the first in histrend-setting group to feature a dedi-cated Womenswear floor in its 9,200

square feet on Rodeo Drive. The Beverly Hillsstore breaks new ground by presenting the TOMFORD WOMENSWEAR collection in its entiretyin its own custom-designed space.

The Rodeo Drive store leaves behind his cus-tomary darker and more masculine environ-ment of existing TOM FORD stores worldwideto bring a lighter and more streamlined designby Tom Ford himself and long-time collaboratorBill Sofield. The new design harmonizes withthe light-filled and spacious feel of SouthernCalifornia to offer a more welcoming experiencefor female clients. The new approach shifts thefeel from elegant men’s club furnished in darkwoods, brown and black textiles and chrome, toan exquisite emporium of pale grays and silverwith high-gloss lacquer and glass that exudesthe utmost sophistication of Beverly Hillsglamour.

Eva Longoria

From the runway

From the runway

From the runway

Amber Valletta

Rachel Zoe

Kelly Lynch

TOM FORDTOM FORD Beverly Hills Flagship

Store Opens on Rodeo Drive

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March 18, 2011 | Page H

Straightfrom ItalyFounded in 1988 in Italy, Beat-rice B is a line of apparel that re-flects the idea of a modernwoman. Their designs are mod-ern yet timeless and classicwhile transcending trendy. Beat-rice B. only uses the the highestquality fabrics from Europe, andis strictly made in Italy. Forspring/ summer 2011 their focusis geared towards the free spiritusing earth tone pallets and fluidwhimsical fabrics.

You can find Beatrice B at theRachel Z Boutique in BeverlyHills. The boutique is located onthe hip and trendy Robertsonblvd where the Hollywood eliteshop. Rachel Z Boutique hasbeen open around for 5 yearsand showcases the hottest de-signers from all over Europe, aswell as local designers. Sowhether you are looking for thatperfect outfit, or a killer hand-bag or vintage necklace to com-plete your look, you willcertainly find something specialat Rachel Z.

Rachel Z217 S Robertson Blvd.Beverly Hills Ca 90211

310-289-9626Mon-Sat 11-6pm

|| FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

March 18, 2011 | Page J

Dana Davis at Bloomingdales

BEVERLY HILLSBEVERLY HILLS || FF aa ss hh ii oo nn FF oo rr ww aa rr dd !!

ZanottiGiuseppe Zanotti comes from asmall town a few miles from Fellini’sRimini, famous for its great shoemanufacturing tradition. In the early1980’s Zanotti was a fiery DJ and pa-tronized eclectic and fashionablenightspots. Shortly afterwards his in-stinctive bent for art, design andfashion led him to attentively followthe prêt-à-porter fashion shows inMilan and Paris. But it was his innatepassion for women’s feet and his in-terest in the craft industry that his na-tive town breathed that spurred himto take the first big step towards thisprofession. So he set aside his head-sets and LPs to devote himself solelyto fashionGOver the years his spirithas remained the same - naïf androck ‘n’ roll – while keeping one eyeon the past and on the manufactur-ing tradition and the other on the fu-ture and on research. His creationsare true to his initial inspirations,where art and music are essentialfeelings to be turned into style forour feet… feet that Zanotti does notwant to cover with models, but

rather to adorn out of regard for awoman’s beauty and for the worldrevolving around her.

Zanotti9536 Brighton Way.Beverly Hills

Top: Dana Davis DisplayTop Center: Catherine Chan, Minh Tran, Natasha LeeBottom Center: Whitney Davis, Brooke Brinson, Nancy Davis,Barbara Davis, Mariella Rickel, Lindsay Schoneweis, IsabellaRickelRight: Dana Davis & The Courier’s Brenda George

Welcome to the debut of our new Bev-erly Hills Courier FASHION FORWARD!monthly as we cover the best, the newestand the most significant in worldwidefashion as it comes to Beverly Hills. Weare not just reporting on new stores orthe common. FASHION FORWARD!brings unique stories from around thefashion globe, with breaking news fromParis, Milan, Rome, New York and theother fashion capitals of the world aswell as our own Beverly Hills.

My Style Snapshot from the Runways:"Embracing utilitarian construction to Ver-sailles-like details and an Italian decadenttouch.”

Fashion enhances life! Fashion moves in-credibly fast and we are constantly on thelookout for inspiration, searching for whatis modern, fresh and undiscovered. Fash-ion feeds the imagination and inspires thecreative mind . . . it is the constant searchfor the new and different. In our search todefine a cohesive range of styles andtrends of the season we are bringing youa trove of inspiration.

We are drawn to fashion, not only as ameans to express ourselves individuallyby the way we dress, but also as amethod of creative expression throughdesign. It is equally exciting and reward-ing.

A birds eye view of the Runways revealsan elegant “Lady-Like” almost “Vintage-Versailles” calling. Gilded touchespopped up on the catwalks this pastweeks from NY to Paris to Milano FashionWeek. Most channeled the look with soft,purely feminine shifts.

In particular, the Italian designers contin-ued their love affair with color. At BottegaVeneta Thomas Maier went delicate withcrisp pink and yellow coats over knee-length skirts—often with white tights.There were mini dresses in lace, silk ballgowns with canvas corsets and boldprints.

Meanwhile, at Jil Sander, Raf Simons keptup his streak of brilliance making use of

haute couture shapes adding cigarettepants and crewneck sweaters. Simonsfilled dresses with down and cropped hissleeves at the elbow for retro proportionsin yellow, green, red and royal blue.

The finale touches were the highlight ofDonatella Versace‘s collection. She fa-vored white throughout the collectionand at the end it came feathered . PeterDundas went glam with sheer paisleyblouses, velvet pants and body-huggingdresses covered in beads and brights.And, finally, Pucci provided the sexy fac-tor. Necks were cut low, skirts slit highand furs covered everything. Uninhib-ited, Milan's fashion runway was deca-dent and so very Italian.

Setting off its more obvious cousins, a se-ries of denim jeans and skirts, felted jack-ets and jumbo ribbed knits, cut up andpatched back together, offered contrast.Gold metal sequins aside, there wassomething humble in the color palette,mostly somber blue and beige, with ahint of pink or a slither of red leather on agreat oversized T-shirt dress in felt.

All that glitters isn’t gold, but just as pre-cious. In Milan, metallics were equalparts showgirl and sci-fi fantasy. Ourfaves? The long-sleeve, mineral-tonedsheaths at Dolce & Gabbana, which wereas subversively sweet as they werenaughty. Also, Alberta Ferretti’s more de-mure iridescent velvets.

Every season brings new fashions, newlooks, new ideas and women changetheir fashion skin like a snake, sheddingthe old look and adapting to the trendyimage the local designers have con-cocted. Women have the uncanny abilityto always choose styles that flatter theirbody and compliment their color tones.

We hope to inspire some of you to con-vey your creative expression throughfashion or simply to cut an extra dash ofelegance.

Catch more Brenda George at b@bran-dusa.comwww.Brandusa.com

Style SagaBy Brenda George

www.brandusa.com

March 18, 2011 | Page L

Hugo Boss Steps Up Expansion Strat-egy: METZINGEN, Germany — TheGerman fashion group just ended thebest year in its 86-year history, signifi-cantly outpacing even its own up-graded forecast from last October, andthe momentum is continuing for2011. Final figures are coming, butthe preliminary figures saw net in-come surge 82 percent to 189 millioneuros, or $251 million. Group sales in2010 sales rose 7 percent on a cur-rency-neutral basis and 11 percent ineuro terms to 1.73 billion euros, or$2.3 billion. The 2009 worldwidedownturn led the company into con-siderable reassessment. CEO Claus-Dietrich Lahrs wants to keep up themomentum, “It was an extremelyhealthy event,” he said. “In a com-pany used to growth, it’s not easy toadjust people’s mind-set that thingsneed to change. 2009 helped us resetpriorities in how we wanted to growacross the continents.”

– Women’s Wear Daily

Japan Quake/Tsunami Hit LuxuryCompanies: Luxury stocks with apresence in the Japanese market sawdeclines, with Tiffany & Co. sharesdown 11 percent for the week, to$56.27, following their 2.4 percentdecline on Wednesday. Coach Inc. isoff 9.6 percent for the week, to$50.67, following Wednesday’s 2.6percent drop; LVMH Moët HennessyLouis Vuitton has dropped 8.4 percentfor the week, to 100.80 euros or$140.59, after its 3.3 percent dip onWednesday, and Burberry Group isdown 6.8 percent, to 10.94 pounds,or $17.60, following a 1.4 percent de-cline Wednesday. Polo Ralph LaurenCorp. shares were down 1.6 percentWednesday to $121.18, leaving themoff 4.8 percent since last Friday.

– Agence-France Presse

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Hermes Up/Will Open 13 New Stores:French luxury group Hermes an-nounced net income of $587m; £361mfor 2010 against 288m euros in 2009,citing increases from established Euro-pean stores and new shops in Asia.Sales rose 25% to 2.4bn euros in 2010.The group said its operating marginrose by 3.6 percent points to 27.8%,the best performance recorded sincethe group went public in 1993. Her-mes said it would open 13 newbranches this year. The firm is not plan-ning significant price rises on the backof the recent increase in the cost of rawmaterials, such as leather, said chiefexecutive Patrick Thomas. "We want tomake sure that a Hermes object re-mains accessible in the long term," headded. Last month, luxury goods man-ufacturer LVMH, which has a 20%stake in Hermes, reported record rev-enues of 20.3bn for 2010.– BBC News

Barney’s New York Names New Oper-ations EVP: Ex-Gucci guru Mark Leenamed Kevin Dyson as the chain’s newExecutive Vice President of Store Oper-ations, replacing long-serving MichaelCelestino in Lee’s bid to renew the lus-ter of the famous brand. Lee continuesto sub out the team he inherited for hisown choices.

– multiple sources

Givenchy Couture Taps Susan Whiteleyas CEO: Reporting from Paris —Givenchy Couture named SusanWhiteley chief executive officer, effec-tive next month. Whiteley joins theParis-based fashion house, part ofLVMH Moët Hennessy Louis Vuitton,from Louis Vuitton, where she has beengeneral manager of the U.K., Irelandand Scandinavia since 2004. AtGivenchy, Whiteley succeeds FabrizioMalverdi, who is moving over to Chris-tian Dior next month to head up theDior Homme business unit. Malverdihas been Givenchy’s CEO since 2008,shepherding it through a period ofrapid growth.

– Women’s Wear Daily