bhaskar thakur-growth-hacking-2013-08-14
DESCRIPTION
growth hacking: digital strategy for startups & SMEs to take on marketing goliathsTRANSCRIPT
1copyright © buzzquotient.com14/08/13
punching above one's weight class
what’s your bq?
growth hacking:digital strategy for startups & SMEs
to take on marketing goliaths
copyright © buzzquotient.com 214/08/13
growth hacker
• entrepreneur, growth hacker, digital evangelist
• www.buzzquotient.com
• www.bhaskarthakur.com
• content based on my learnings in growing the user-base and topline of online startups/ small businesses in the last 3 years.
• < 140
copyright © buzzquotient.com 314/08/13
agenda
wtf is growth hacking ?
top 10 learning from success and failures
24 commandments of growth hacking
questions
4copyright © buzzquotient.com14/08/13
#growth hacking?
copyright © buzzquotient.com 514/08/13
inbound flow
6copyright © buzzquotient.com14/08/13
#growth hack lessons
copyright © buzzquotient.com 714/08/13
#learning 1
product- the good , the bad, the ugly
copyright © buzzquotient.com 814/08/13
#learning 2
growth is elusive, not exclusive
copyright © buzzquotient.com 914/08/13
#learning 3
emotions/ assumptions- fuckups
copyright © buzzquotient.com 1014/08/13
#learning 4
get customers then build the product
copyright © buzzquotient.com 1114/08/13
#learning 5
don’t make them think!
copyright © buzzquotient.com 1214/08/13
#learning 6
data to challenge/ support assumptions
copyright © buzzquotient.com 1314/08/13
#learning 7
balls to challenge data!
copyright © buzzquotient.com 1414/08/13
#learning 8
growth is meaningless without retention!
copyright © buzzquotient.com 1514/08/13
#learning 9
talk the customers language
copyright © buzzquotient.com 1614/08/13
#learning 10
one size does not fit all
17copyright © buzzquotient.com14/08/13
# 24 commandments
though shall..
copyright © buzzquotient.com 1814/08/13
hack comes in 3 flavors –
seed, scale and what the hack!
copyright © buzzquotient.com 1914/08/13
seed hacks!
copyright © buzzquotient.com 2014/08/13
#commandment 1 - organic search
# plan top down
# automate SEO (hack)
# leverage every piece of data
copyright © buzzquotient.com 2114/08/13
#commandment 2 - blog
# contextual
# actionable
# shareable
# trending
copyright © buzzquotient.com 2214/08/13
#commandment 3 – landing page
# who, what ?
# CTA, flow
# engagement
# test- visual optimizer (hack)
copyright © buzzquotient.com 2314/08/13
#commandment 4 – pricing page
# never too early to charge
# charge more than you think
# help decide (hack)
# incentivize pre-payment
copyright © buzzquotient.com 2414/08/13
#commandment 5 – share-ability
# make it easy to
# engage
# share
# embed
copyright © buzzquotient.com 2514/08/13
#commandment 6 – frictionless
# make sharing seamless:
# with APIs
# across platforms
copyright © buzzquotient.com 2614/08/13
#commandment 7 – get social
# content awesomeness!
# understand your fans
# use hooks (hack)
# contribute
copyright © buzzquotient.com 2714/08/13
#commandment 8 – early adopters
# early adopters are brutal
# learn
# engage
# retain (hack)
copyright © buzzquotient.com 2814/08/13
# commandment 10 – infographic
# numbers
# facts
# engage
copyright © buzzquotient.com 2914/08/13
scale
copyright © buzzquotient.com 3014/08/13
# commandment 11 – guest blogging
# write for your audience
# find a larger relevant platform
# get published (hack)
# engage
copyright © buzzquotient.com 3114/08/13
# commandment 12 – influencers
# reach out
# incentivize
# give them cool tools (hack)
# ego massage
copyright © buzzquotient.com 3214/08/13
# commandment 13 – incentive to use
# dropbox give you few mbs storage space when you show your love
copyright © buzzquotient.com 3314/08/13
# commandment 14 : user (sales) force
# dropbox give you 16 gbs to invite friends.
copyright © buzzquotient.com 3414/08/13
# commandment 15 – paid search
# kw research
# negative kw
# geo
# test
copyright © buzzquotient.com 3514/08/13
# commandment 16 – distribution
# channel tweaks
# awesomeness
# original
# researched
copyright © buzzquotient.com 3614/08/13
# commandment 17 – webinars
# share your
# experience
# learning
# hacks
copyright © buzzquotient.com 3714/08/13
# commandment 18 – remarketing
# recall
# display
# search
# dynamic (hack)
copyright © buzzquotient.com 3814/08/13
what the hack!
copyright © buzzquotient.com 3914/08/13
# commandment 19 – celebrity
# tweet
# blog
# review …
# $$$$$$
copyright © buzzquotient.com 4014/08/13
# commandment 20 – ‘aha’ moment
# fb: 7 friends in 10 days
# zynga: someone came back one day after sign-up
# twitter: one a user follows 30 people
# dropbox: at least 1 file in one folder
copyright © buzzquotient.com 4114/08/13
# commandment 21 – workflows
# home page - nudge
# sign-up – profile completion
# abandoned cart- reminder/ discount
# user: evangelist
copyright © buzzquotient.com 4214/08/13
# commandment 22- press helps
# news
# opinion
# category editor (hack)
copyright © buzzquotient.com 4314/08/13
# commandment 23 – blend
# yammer blended
# inbound
# traditional
copyright © buzzquotient.com 4414/08/13
# commandment 24 – innovate
# your hack ?
45copyright © buzzquotient.com14/08/13
thank you!
[email protected]+1.646.374.1304/ +91.94056.11455
keep buzzing!
http://twitter.com/bhaskarthakur
http://www.bhaskarthakur.com/blog/
in.linkedin.com/in/bhaskarthakur/