Bharatiya Kisan Jagran

(Har Kisaan Ka Aadhunik Mitra)

Agriculture Of India

• Indian Agriculture Facts: • Total Geographical Area - 328 million

hectares • Net Area sown - 142 million hectares • Gross Cropped Area - 190.8 million hectares

Major Crop Production (1999-2000):

• Rice 89.5 million tonnes • Wheat 75.6 million tonnes • Coarse Cereals 30.5 million tonnes • Pulses 13.4 million tonnes • Oilseeds 20.9 million tonnes • Sugarcane 29.9 million tonnes

Some of the problems of Indian farmers

• Lower profit margin• Low power availability• Low credits available• Bad road connectivity• Heavy rainfall and floods harm the crops• Farmer suicides• Crop damage due to birds and pests• Lack of technology availability

Our Target Problems

1. Since birds and other such creatures eat up the crops and destroy it. So farmer has to put up a scarecrow all the time.

2. When he is a single worker on a small farm, he has to take care of irrigation alone in entire area of the farm or field.

3. In times of heavy rainfall, his crops need to be covered or protected else his crops can get damaged.

Our Solution Our organisation Excel Irrigation Pvt. Ltd. has come

up with a latest machine which works as follows:

• It consists of a cylindrical base of diameter 4.5 ft and height of 3.5 ft which can be installed inside the ground upto 2 ft.

• Over the cylindrical base at a height which can be manually altered from 3-9 ft. at the centre is attached a 180° rotatable 30 feet long conically tapering rod.

• The body is made of high grade aluminium at the exterior and controlling parts are made of high grade plastic.

• 1st Solution

• The rod which is divided in two parallel bodies consist of a perforated pipeline passing through each of the bodies from which water can be sprayed at a powerful jet speed and can cover a huge area of the farm while going in a circular motion.

• The water will be supplied through the pipeline in the rod via the water tank or irrigation canal coming from the main canal. The machine will be having holes in the cylindrical box for water pipeline connection from the main source of water supply.

• The cylindrical base will consist of an efficient motor which will convert the slow water flow of the canal into jet speed flow and spray to almost the entire field area by doing circular motions. The circular motion can be controlled just like we control a fan.

This is especially helpful at places where rainfall is less and water has to

be supplied to the crops manually

• 2nd Solution

• The 30ft conical rod will also be able to rotate in general circular motion at controllable speeds over the height of the crops and scare away the birds and hence function as a scare crow.

• Hence the need of putting a scarecrow goes away, which as it is often fails to function.

• This method can assure that the birds will stay away , but however we do accept that children should be kept away too as they can come in way of moving rod unknowingly.

• 3rd Solution

• The conical rod as earlier mentioned will be a combination of two parallel rods .

• These rods have been equipped with another special function.

• In times of heavy rain fall these two rods can open up and move in opposite direction and in between them there will be a foldable stiff plastic cover which will then open up as a broad 60 ft diameter stiff circular cover.

• The 60 ft. diameter cover will then protect that much area of the crop in the farm that has come under it from the heavy rains and showers.

Bharatiya Kisan Jagran

Our Considerations No.1• We know that there is a lack of electricity in most small towns and other

remote villages so we are planning to install wind turbines at a strategic spot which has a power capacity of 2.5kW and can supply 250 such machines . The cost of electricity is also very less at around Rs. 3.5/kW.

• This is of course as a backup incase electricity is very less in the said area.

• The cost of wind turbine contribution per machine is added in the overall cost .

• We also have a plan that in case if we have extra power generated by the wind turbine, we can sell that electricity to other consumers and also earn extra income in the process.

• We also plan to have an extra outlet at the base for connecting the pesticides

• We plan to have different sizes for the perforated holes depending on the type of crops and climatic conditions i.e. whether hot or cold etc.

• We plan to have a filter at the base for cleaning of the ingoing water.

• We plan to make the usage and cleaning system of the machine user friendly by such that the farmer does not require an experienced personnel for cleaning the system, he rather can do it himself.

• Hence the power scarcity problem will also be taken care of when using the machine.

• The farmer can hence use the machine without much worries.

Our Estimated Costing ( Approximate)

• Cost of Aluminum Alloy 5083 • required:- Rs 11500• Cost of Plastics required:- Rs 3000• Cost of Pipes:- Rs 8000• Cost of Power Pump:- Rs 15000• Cost of Stiff Plastic Cover:- Rs 10000• Cost Of Total Labour :- Rs 6750 (all types of labour work from manufacturing to installation)• Cost of contribution of wind turbine Rs 2000 • Profit Margin of 25% Rs 18750

• Approximate Total:- Rs 75000

No. 2

• The product will be costly and there is no doubt about it. Our estimated cost of this machine is close to Rs 74000-75000 (inclusive of taxes and installation).

• But we also have estimated a shelf life of minimum 20 years for this machine.

• Hence we intent to provide a long term flexible EMI scheme to the farmer for up to 15 years, which will therefore bring the EMI value to Rs. 650-700 per month for a farmer. He can therefore install as many such machines as he wants in future as the EMI is coming at such a less cost.

• Third person will also help the farmer in analysing the EMI ( i.e. the tenure, EMI amount based on his repayment capacity etc.)

• He also arranges for loans with PSU’s like NABARD etc. as well as by micro-financing.

• We are trying our best to even reduce the estimated cost further by doing continuous and advanced research on the machine, which will reduce the EMI for a farmer even more, and almost every farmer can take advantage of this machine

No.3

• We want to test the acceptance of this machine, understanding to the common man and its overall usage and success

• We therefore intend to start our first installation and trial campaign in 6 villages of Maharashtra and after the

• Initial response that we get, • Complaints if any, • Suggestions we get for improvements,• Other feedbacks and • Final government clearances

• We plan to launch the machine in the entire pan India with heavy promotional and training campaigns.

• We will also then think of setting up our own plant rather than ordered manufacturing after we launch it in pan India. We will also hunt for investors and take advances from governments.

No.4

• We realize the importance of service and hence we intend to keep a toll-free 24 hour service helpline and repair service facility for the farmers, in all the states.

• The helpline will educate the farmer about the entire product,.

• Demonstrations at the time of installation will be given and free tutorials will be conducted in the villages for the farmer as well as small children.

• Repair facility and spare parts replacement will also be done at the fastest rates possible.

• We intend to leave no trace of complaints for the farmer and immediate solutions in case of any.

Capital used in Pilot Project• We will install ten machines in each of the six villages , i.e. a total of 60

machines will be installed for testing in the villages , the test will last for six months i.e. an entire cropping season will be tested.

• We will put a cost of Rs.34 lakhs in manufacturing and installing the machines. Transportation cost to distances of around 500 kms to north south and eastern Maharashtra by trucks will be around Rs.1 lakh .

• We will require personnel like a maintenance officer with Rs. 10,000 salary , a consultant with Rs. 20,000 salary and a data collector with Rs. 10,000 salary in each village , a small office area and two laptops and two telephone lines , stationary and cellphones and accomodation for these staff people.

• Total salary cost of Rs. 2,40,000, and other miscellaneous expenses of around Rs 2.5 lakh (includes accommodation, stationary and rents and other telephone bills).

• Total Cost of Pilot Project comes to approximate :- Rs. 40 lakhs

Estimated Financial StatementPAYBACK PERIOD

Particulars Year 1 Year 2 Year 3

OUTFLOW

pilot project 4000000

Power Turbine 500000 1000000 1375000

Material cost 11250000 22500000 30937500

Other Expenses 2250000 4500000 6187500

Total 18000000 28000000 38500000

INFLOW

Sales 15000000 30000000 41250000

Profit -3000000 2000000 2750000

No. of units 200 400 550

MARKETING PLAN

• Our USP :1 Economical Machine 3 advantages • 1st of its kind provided in the rural market

• Position ourselves as a specialist in agricultural solution

• Our Positioning statement is:– Provide care for irrigation

• We will go to these villages and show the farmers a live demonstration of how the machine works, its advantages and uses.

• We will also advertise our product on the local radio network as it is the most common means of reaching out to the farmers.

• WORD OF MOUTH ADVERTISING

• Rural Communication

• Provide Free Education to Farmers

• Our aim is to make it as easy as possible for the farmers to maintain their land at an affordable price, hence we offer discounted pricing

• Easy EMI for Long term

• Farmers can be shown movies on various farming technique

BKJBKJ

Mass Media• Print Ads:

Weeklies: Samna, NavBharat Times, local news papers

• All India Radio and local languages

Radio jingle

• Word of Mouth

Panchayats

Influencers• Posters in and around the Village

JAI KISAANJAI BHARAT

NAMASKAR

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