bham scvngr report
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SCVNGR in Bell ingham
Charles Johnson T 1-646-397-3190 [email protected] http://www.linkedin.com/in/charlesjohnsononline
Overview
the challenge:To successfully introduce SCVNGR to the Bellingham community. To do this, careful thought had to go into marketing,
partnerships, and branding. Integrating SCVNGR into traditional scavenger hunts allowed locals to become accustomed
to the technology in a simple and easily understandable context.
Key points
Outreach Treks Rewards
With little time for this project, the
objective was to gain momentum as
quickly as possible.
Partnerships were established with
local businesses to create sponsored
scavenger hunts.
T-shirts, gift cards, WWU event tickets,
salon coupons, baked goods, Relay
for Life prizes, etc.
360 Facebook Fans 7 Treks Total $500+ total rewards value
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Gift Cards from The Woods CoffeeT-shirts from Disidual Clothing
Outreach
facebookA page was created specifically for SCVNGR events in Bellingham, aptly named “Bham Scavenger.” The page was
advertised using $100 worth of Facebook Ads with a resulting 255 fans in less than two weeks. This figure grew over
time to 360 fans.
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“Woo hoo! Finished today. Nice!” - Excited SCVNGR fan
Treks
Bellingham South Campus
Bellingham Downtown
Disidual Clothing
Relay for Life of WWU
2011 Bham Pub Crawl
Blessing’s Salon Spa
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SKI TO SEA SCVNGR HUNTby Blessing’s Salon Spa an Aveda Lifestyle Salon & Spa
Find Bham Scavenger on Facebook for more infoMay 29, 2011
The hunt begins at 9am and ends at 5pm
What is SCVNGR?SCVNGR is a game, playing is simple: go places. do challenges. earn points!
100% FREE to play
receive riddles and answer them through text-messaging on your cellphone
text the keyword “blessings” to 728647 to begin
download the free app for iPhone/Android to play that way
first winner gets a $45 Gift Certificate toward a Salon or Spa service and there are five $10 off coupons for Salon or Spa services and five $5 off
coupons for Aveda products!
2011
The Woods Coffee Trek
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A total of
145
unique players
“texted in”
68 players
completed multiple
challenges
What next?
get engaging!Now that you’ve seen the power behind this technology, get people engaged with challenges at your business using
SCVNGR. Provide meaningful engagement with custom-designed challenges to fit your organization and draw more
people into your locations.
Your path to engagement:
1. Go to www.scvngr.com
2. Click on “SCVNGR for Business” near the top of the page
3. Click on the “Get Started!” button to create your free account
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Welcome to SCVNGR!