bgwa presents: marketing 101 · table of contents why scheduling is your friend how to effectively...
TRANSCRIPT
BGWA PRESENTS:
Marketing 101Social media and
the power of scheduling
S C R O L L D O W N
Table Of Contents
Why scheduling is your friend
How to effectively manage your social media schedule
Scheduling tools
Sourcing and posting UGC
01.
02.
03.
04.
BAROSSA M a r k e t i n g 1 0 1 S e s s i o n 2
Why scheduling is your friend
Take the pressure off yourself!
Know how much time you’ll need to spendKeeps you on trackAllows you to plan & be creativeSet & relax for the week!
How to effectively manage your social media
schedule
Consistency is key
Define how much time you have & stick to it!
Use a scheduling tool
Know your unique themes
Touch on your themes at least once in a fortnight
P a g e 4VAGABOND P r e s e n t a t i o n
Social media management tools
What do you need in your toolbox?
P a g e 5BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2
What should a social media management tool do for you?
Allow you to schedule & publish
your posts
Allow access to multiple social media
platforms
Monitor & access User Generated Content (UGC)
Analytics and reports
Social media management software
Why Later?
Flexible. Simple. Powerful. FREE
P a g e 8BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2
» Later
Collect media: hashtags & URL
» Instagrabbr.net
» Story Downloader (app)
» ALWAYS CREDIT THE ORIGINAL AUTHOR!
User-Generated Content
Know your limitations Focus on your themes
Be consistent Use a scheduling tool
A recap.
Spend less time creating content & more time connecting.
That’s what our online communities actually want!
P a g e 1 1BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2