bgwa presents: marketing 101 · table of contents why scheduling is your friend how to effectively...

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BGWA PRESENTS: Marketing 101 Social media and the power of scheduling SCROLL DOWN

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Page 1: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

BGWA PRESENTS:

Marketing 101Social media and

the power of scheduling

S C R O L L D O W N

Page 2: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Table Of Contents

Why scheduling is your friend

How to effectively manage your social media schedule

Scheduling tools

Sourcing and posting UGC

01.

02.

03.

04.

BAROSSA M a r k e t i n g 1 0 1 S e s s i o n 2

Page 3: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Why scheduling is your friend

Take the pressure off yourself!

Know how much time you’ll need to spendKeeps you on trackAllows you to plan & be creativeSet & relax for the week!

Page 4: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

How to effectively manage your social media

schedule

Consistency is key

Define how much time you have & stick to it!

Use a scheduling tool

Know your unique themes

Touch on your themes at least once in a fortnight

P a g e 4VAGABOND P r e s e n t a t i o n

Page 5: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Social media management tools

What do you need in your toolbox?

P a g e 5BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2

Page 6: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

What should a social media management tool do for you?

Allow you to schedule & publish

your posts

Allow access to multiple social media

platforms

Monitor & access User Generated Content (UGC)

Analytics and reports

Page 7: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Social media management software

Page 8: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Why Later?

Flexible. Simple. Powerful. FREE

P a g e 8BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2

Page 9: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

» Later

Collect media: hashtags & URL

» Instagrabbr.net

» Story Downloader (app)

» ALWAYS CREDIT THE ORIGINAL AUTHOR!

User-Generated Content

Page 10: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Know your limitations Focus on your themes

Be consistent Use a scheduling tool

A recap.

Page 11: BGWA PRESENTS: Marketing 101 · Table Of Contents Why scheduling is your friend How to effectively manage your social media schedule Scheduling tools Sourcing and posting UGC 01

Spend less time creating content & more time connecting.

That’s what our online communities actually want!

P a g e 1 1BAROSSA M a r k e t i n g 1 0 1S e s s i o n 2