bgia midterm presentation by adam t. samson. the company
TRANSCRIPT
BGIA Midterm PresentationBGIA Midterm Presentation
By Adam T. SamsonBy Adam T. Samson
The CompanyThe Company
Organization ChartOrganization Chart
The Mission The Mission Serving Underserved MarketsServing Underserved Markets
• WomenWomen• Younger DemographicYounger Demographic
• Small BusinessSmall Business
Means of AttackMeans of Attack• Fox Translator vs. JargonFox Translator vs. Jargon
• Personality & Personas vs. Market ExpertsPersonality & Personas vs. Market Experts• VideoVideo
Core ValuesCore Values• Constantly UpdatedConstantly Updated
• Relevant to their daily livesRelevant to their daily lives• Complete with commentary and analysisComplete with commentary and analysis
• Presented in a way that allows them to interact not just with the Presented in a way that allows them to interact not just with the news but with each other about the newsnews but with each other about the news
Key Competitors (FBN)Key Competitors (FBN)
Television Web
ShowsShows
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.comNavigation Bar
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
Top Six Headlines
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
Fox Business
Video
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
MarketSnapshot
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
LatestHeadlines
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
FoxTranslator
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
FoxPoll
Anatomy of FoxBusiness.comAnatomy of FoxBusiness.com
Advertisements
My RoleMy Role
Fox Business Shopping CartFox Business Shopping Cart
Goal Goal To make rather complex inflation data To make rather complex inflation data
(Consumer Price Index) more (Consumer Price Index) more accessible to those who don’t have accessible to those who don’t have degrees in economics, finance, etc.degrees in economics, finance, etc.
IdeaIdea Develop our own proprietary Develop our own proprietary
“shopping cart” of food-goods (after “shopping cart” of food-goods (after all, everyone needs to eat) that can be all, everyone needs to eat) that can be priced monthly;priced monthly;
Calculate the average national price of Calculate the average national price of each good, total shopping cart price each good, total shopping cart price and how many hours it takes the and how many hours it takes the “average consumer” to buy the cart. “average consumer” to buy the cart.
Execution Execution Mine average U.S. cart price data for Mine average U.S. cart price data for
last decade;last decade; Mine average U.S. earnings data for Mine average U.S. earnings data for
last decade;last decade; Crunch the numbers in Excel;Crunch the numbers in Excel;
Run Linear Regression against BLS Run Linear Regression against BLS Food and Beverage Index to decide Food and Beverage Index to decide whether we have a good proxy for whether we have a good proxy for
food prices;food prices; Launch!Launch!
Partial Cart CompositionPartial Cart Composition
The ResultsThe Results
Trend of Fox Grocery List (1998-2008)
225.00230.00235.00240.00245.00250.00255.00260.00265.00270.00275.00
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Year
Min
ute
s to
Ear
n F
ox
Bas
ket
48¢
Price of Cart
6.23%
Year over Year
1M6S
Minutes to Earn Cart
2.46%
Year over Year
2007 - 2008 Fox Grocery List
238.0
240.0
242.0
244.0
246.0
248.0
250.0
Jan
Mar
May Ju
lSep Nov Ja
n
Month
Min
ute
s to
Ear
n F
ox
Bas
ket
The EndThe End
Questions?Questions?