bff: brands finding fans

2

https://www.youtube.com/watch?v=x6QZn9xiuOE

3

86% feel engagement is

integral to comms strategy

Only 46% know

how to

measure it

How many

know how to

define it

?

Copyright © 2015 Universal Music Ltd.

Source: Google Research 2015

PRICE


TAILOR MADE

DIFFERENTIATION STRATEGY

to meet HP’s

50EMEA

COUNTRIES INCLUDED

in Multi-year partnership


A dedicated music platform

with unlimited & free streaming

Showcases, close to artist experiences,

VIP Packs

Brand support/collateral, social media campaigns on

UMG channels

Global launch event in

Paris with private showcase


HP Connected Music

HP exclusive showcases

HP branded content

HP exclusive experiences with…


20

[email protected]

bff: brands finding fans

Business