In 2009 HP invented the concept of Converged Infrastructure. Since then Converged Infrastructure has become embedded in all HP enterprise offerings and it has changed how our customers do business. In 2013 we are experiencing a dramatic increase in demand for Converged Systems that take Converged Infrastructure to the next level. These are products that use Converged Infrastructure to combine servers, storage networking and software so companies can deploy faster, achieve more, and solve unique problems. In April HP announced the formation of the new Converged Systems Business Unit, a significant investment in development of products for virtualization, private cloud, big data, analytics, end user computing, next generation management and other areas. In three years, HP has built tremendous success, experience and market momentum with our Converged Systems offerings like CloudSystem and SAP HANA appliance. The new Converged Systems Business Unit will build on that experience and drive the Convergence revolution for the next decade. In this presentation by Tom Joyce, SVP and GM of HP Converged Systems, you will be introduced to the new organization, present some of the current products, and talk about future directions for converged management of the IT infrastructure and CloudSystem.
Every 7-10 years, technology delivery undergoes a tectonic shift; one that opens up new business and access models. A shift that changes the way technology is consumed and the value that it can bring. A change in what is possible. A removal of inhibitors that unleash the power of innovation. Today, mobility, social, big data, and the advent of cloud computing are representative of such shifts offering a new means for IT to help organizations accelerate progress towards solving their most pressing challenges (including speeding innovation, enhancing agility, improving financial management). These shifts can unleash the power of IT to not only support but help shape the business. Mainframe era brought IBM direct attach and ESCON followed by EMC Symmetrix, IBM DS, and Hitachi Client/Server brought 2-node architectures from DEC, Data General, HP, and others to meet revolution created from attach of Microsoft The Internet, Mobile, Social, etc. are all being driven by virtualized server environments but most of the storage array architectures remain built for the mainframe or client/server era and fail to meet the business needs required to be competitive in this new era
Converged Appliances & Solutions Designed for business acceleration
Converged Management Industry leading breakthrough management technology
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Key Takeaways: Customers and their applications have different needs – Only HP helps them entry where it makes sense with offerings aligned to their priorities. They can solve their virtualization issues today and know they are 100% cloud ready tomorrow without changing their physical architecture HP can deliver the best experience that builds upon existing investments ------------------------------------------------------------------------------------------------------------------------------------ The biggest differentiator is that we can meet all the customers application delivery needs based on a Common Modular Architecture, common management and common security model. That means we can optimize the application performance, the IT efficiency in a common way across all applications. The means simplicity, flexibility and investment protection for customers. Because of the common architecture, clients can enter at any point – tackle their top priorities immediately and know they have a clear path to expand and integrate with future application demands. They can solve their virtualization issues today and know they are 100% cloud ready tomorrow without changing their physical architecture. Our approach of open, modular architectures and standards means customers can take their investments in blades, HPN, 3PAR/storage, Virtual Connect and take them forward to Converged Infrastructure. It also means we can integrate and manage legacy in the existing environment We are one company with the broadest partner ecosystem and application expertise that is proven over decades. That means clients don’t have to gamble on new partnerships, alliances with competing agendas or artificial companies for their future application and cloud initiatives. With HP Software and Services – we have the ability to not only deliver the best experience across all these environments, but also across their legacy infrastructure.
The HP Converged System portfolio includes the HP VirtualSystem, HP CloudSystem, and HP AppSystems optimized for application delivery in virtualized, cloud and dedicated environments Unlike other approaches that attempt to solve integration and optimization demands of one type of application environment only HP addressing the complete continuum of application. Each system is built on the same common architecture – tuned and optimized for the workload demand. Because of the unique engineering, HP helps clients eliminate weeks and months of planning, deploying, tuning and optimizing their IT and applications Each is designed for rapid deployment, maximum performance, and advanced management of application environments Integrate hardware, software and services into turnkey systems to help businesses harness the full potential of virtualization, cloud and next generation applications and can be delivered as turnkey appliances, built to order or hosted by HP. VirtualSystem CloudSystem – AppSystem – TRANSITION: Let’s go deeper into AppSystems
Silo mgmt vs. collaborative creation Cisco optimize for network admin; others increment silo’s managing Stop notion of ‘mgmt’ – start focus on ‘creating’; General purpose vs. modern/app optimized. Stop silos; need experts collaboration General purpose vs. modern/app optimized New trends need modern architectures; engineered; etc. Closed vs. open Proprietary protocols/black box vs. Simple REST integration, OpenStack – big world, you need to be able to connect and take advantage Slide 8 Notes The HP Converged System portfolio includes the HP VirtualSystem, HP CloudSystem, and HP AppSystems optimized for application delivery in virtualized, cloud and dedicated environments Unlike other approaches that attempt to solve integration and optimization demands of one type of application environment only HP addressing the complete continuum of application. Each system is built on the same common architecture – tuned and optimized for the workload demand. Because of the unique engineering, HP helps clients eliminate weeks and months of planning, deploying, tuning and optimizing their IT and applications Each is designed for rapid deployment, maximum performance, and advanced management of application environments Integrate hardware, software and services into turnkey systems to help businesses harness the full potential of virtualization, cloud and next generation applications and can be delivered as turnkey appliances, built to order or hosted by HP. VirtualSystem CloudSystem – AppSystem – TRANSITION: Let’s go deeper into AppSystems
1. HP internal analysis of publicly available data., internal testing, and future performance modeling
Cloud Workload needs
Open
Efficient
Rapid application and infrastructure deployment
40% faster
3PAR=2X VMs over competition’s density!1
No Lock-in New
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Unlike many clouds HP is open and can handle any workoad, P, V and coming soon MCx86. Multiple server types 2.4 and 8 coming soon to 3par. We don’t bound the workloads or lock you in. My team runs the CSL which handles multiple request for RA;s and cloud maps, we have not had a workload we have not been able to stand-up. Efficient: From a workload standpoint – how ease is it to design how your workloads get deployed across servers and storage, with 3Par 2x VM, we can save time in as this add greater flexibility and provided more resource choices for your workload. Infrastructure all the way to application deployment with our orchestration and VC…Not only faster but complete through to the app
Portfolio consists of industry leading solutions like Hadoop, Vetrica and HANA, There are different architectuers for Big Data…With HANA HP more customers choose HP today and with DroanHawk…24TB OLTO/OLAP in memory, Physiical partitioning,,,,, Hadoop and Vertic Scale out where Moonshot and the SL line provide leading capabilities - let me share an exaample
Extreme Density 1.6PB in a 42U rack 30% greater density, at constant power1
World’s fastest Hadoop 10 TB TeraSort result2
The convergence of servers and storage for Big Data
Architecture matters: Purpose built for Big Data
HP AppSystem for Apache Hadoop
1 30% greater density at the same power consumption, as compared to HP ProLiant DL380e + MDS600 combination at a rack level 2 256KiB, Sequential write, RAID 5 with 15K SAS drives, performance will vary based on configuration.
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3 server nodes and 15 LFF drives o30% more storage and 30% more compute greater density with 20% lower power consumption as compared to a traditional server with direct attached storage oUp to 180TB in a single 4.3U chassis or 1.6PB in a 42u rack. In the near future, this will increase to 240TB per chassis, and 2.1PB per rack. •Ultimate flexibility and modular growth: o60 large form factor (LFF) drives and a single compute node per chassis, optimized for Object Storage such as OpenStack Swift o25 LFF drives per node in a dual compute node chassis, optimized for email o15 LFF drives per node in triple compute node chassis, optimized for Hadoop •Purpose-built design oIntegrated Lifecycle Automation: oDynamic Workload Acceleration: o3X admin productivity improvement, with predictive spare activation enabled by HP Smart Drives, iLO Management Engine and Insight Online Automated Energy Automation: Control and monitor data center energy efficiency with embedded HP 3D Sea of Sensors technology. Monitor and manage power aggregated at the rack level with the optional SL Advanced Power Manager, . oProactive Service and Support: Intuitively resolves issues, including predictive spares activation, accelerates problem resolution, and gives valuable insights into your data center operations for 66% faster problem resolution17 and a ~95% first time fix rate. Easy serviceability hot-plug storage, with Solid State Disk (SSD), high performance SAS drives, and high density SATA drives, and front pluggable servers. •Designed for maximum efficiency with shared hot-plug power supplies and fans, reducing the total amount of power consumed for energy efficiency and lower operating costs. oHP Smart Drives, with a choice of Solid State Disk (SSD), high performance SAS drives, and high density SATA drives, allowing balance of price, performance and energy efficiency. All drives use HP Smart Carrier technology, eliminating the #1 cause of data loss due to manual error, providing an animated activity and ‘do not remove’ LED , to prevent the removal of active disks.(add footnotes for SSD, SAS) 1 30% greater density at the same power consumption, as compared to HP ProLiant DL380e + MDS600 combination at a rack level 2 256KiB, Sequential write, RAID 5 with 15K SAS drives, performance will vary based on configuration. TB Terasort benchmark: HP performs at 120GB/min (or 6.7 GB/min/node) First 10TB Terasort benchmark at 120GB/min throughput other hardware vendors are only doing 100GB Terasort benchmarks We can tie this to our messages around scale, innovation, and leadership…. 100GB Terarsort benchmark: HP performs at 6.21GB/min/node 3.8x faster than Oracle x3370 M2, 16N (2010 benchmark) 2.6x faster than SGI Rackable C2005-tY6, 20N (2011 benchmark)
T-Mobile Challenge Tracking orders is time consuming Disparate and complex backend systems add �delay to business execution Potential revenue loss and inefficiencies due �to delayed insight into business information Solution HP AppSystem for SAP HANA Aims/Results Real-time micro-segmentation on all customers 66 million unique offers positioned in real-time �to approximately 18 million T-Mobile customers Rapid corrective measures hourly to modify marketing campaigns for optimum effectiveness Campaign performance measurement in near �real-time Lyris Lyris helps top brands around the world automate and optimize data-driven campaigns that generate superior customer experiences and deliver marketing return on investment. Lyris’ product suite comprises both in-the-cloud and on-premise applications. Lyris chose the HP BladeSystem as a reliable and cost-effective solution to host its Hadoop deployment Hardware HP ProLiant BL460c Server Blades HP ProLiant BL620c Server Blades HP BladeSystem c7000 Enclosures HP ProLiant DL380 Servers HP Virtual Connect Flex-10 10GB Ethernet Modules Software HP iLO Management Apache Hadoop VMware vSphere 5 Operating system Red Hat Enterprise Linux 6 CentOS 6 Objective Provide a compact and reliable infrastructure for its new Lyris ONE Hadoop deployment and legacy applications Approach Deploy a compact, energy-efficient, secure clustered server infrastructure using the HP BladeSystem portfolio IT improvements • 99.99 percent uptime with clustered configuration • Smaller, cooler data center with reduced operating costs • Homogeneous environment that reduces administration overhead • Easy scalability for continued growth • 90 percent reduction in cabling requirements Lyris was running its existing Lyris HQ and Lyris LM applications on about 200 Dell rack servers across two data centers. It retired all those servers and deployed the applications onto four HP ProLiant BL620c Server Blades using Intel® Xeon® E7-2860 10-core processors. Reducing the server count for these applications from 200 to four (50x reduction) has led to dramatic efficiencies in space, power, and cooling. Lyris closed two entire data centers and has seen approximately a 50 percent reduction in power required for the solutions. Business benefits • Scalable solution reduces the cost of adding new customers • Enhanced analytics capabilities improve segmentation and targeting recommendations Cardlytics Cardlytics, a transaction-driven marketing™ company, focused on tracking and understanding consumer buying behavior and delivering actionable intelligence, has been undergoing tremendous growth, ramping up from 10,000 pilot customers to its current reach of 70 million households. Founded in 2008 and based in Atlanta, Georgia, Cardlytics partners with financial institutions such as Bank of America, PNC Bank, Regions Bank and Fiserv. New platform accommodates large volumes of data and provides fast returns on queries Hardware • HP ProLiant DL380 G7 Servers Software • HP Vertica Analytics Platform software • Red Hat Enterprise Linux operating system Objective Migrate to a new, scalable analytics platform to accommodate a data-intensive company undergoing rapid growth Approach Researched, evaluated and selected new analytic database platform IT improvements Capacity to quadruple the amount of data records added on a weekly basis—an additional 800 million data records, up from 200 million per week in the past Typical returns on queries reduced from up to 40 minutes to only one-half or one minute on average, up to 40-to-80X faster 100% reliable/stable—eliminated the need to do weekly back-ups and maintenance indexing, reducing operational support time by 90% Ability to easily scale out as needed Business benefits Increased average customer pipeline 10x: 200 new merchant prospects on a weekly basis, up from 20 per week on legacy platform, with the ability to scale out to reach many more customers Achieved return on investment in just three months Met same-day rapid customer response instead of overnight Increased inventory of advertising offers, which results in increased revenue Reduced operational overhead by 90% and can now re-assign personnel from maintenance to revenue-focused analytics Increased revenue resulting from more merchants participating in rewards programs Improved customer loyalty for retail-facing financial institution customer bases
We at HP believe that it’s going to be a hybrid world – a journey to where enterprises leverage the best of private cloud, managed cloud, public cloud – as well as traditional IT. HP recently conducted a study: 75% of IT executives plan to pursue a HYBRID DELIVERY MODEL. And 72% said that PORTABILITY OF WORKLOADS between cloud models are important to their cloud implementations And finally, 65% are concerned with VENDOR LOCK-IN. Why do we believe, and clearly most IT executives believe, a hybrid model is the best for way to go? Because a hybrid approach provides the means to address the IT service delivery challenges facing IT organizations today in the most efficient and cost effective way. This means taking advantage of the capabilities (SLAs….availability, security, performance, compliance, cost) offered across private cloud, managed cloud, public cloud as well as traditional IT. It means looking at the portfolio of applications in your organization, segmenting them according to their respective SLA requirements, and then aligning the applications to the appropriate deployment model. And thus creating the most optimal use of internal and external resources. In this new hybrid world, the role of the CIO and IT organizations expands from the traditional builder of services to a build AND broker; creating a seamless experience for end-users independent of service source.
Choice Confidence Consistency Delivery model Platform Partner
Security Management Scalability
Architecture Portability Consumption
Consume cloud services
Managed cloud Public cloud
Build & operate cloud services
Hardware Software Services
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Note: This needs to be just a set up slide. Not meant to spend time on it. To deliver on our vision, we have created the most comprehensive and only portfolio in the industry to deliver every aspect of Converged Cloud computing in a common, consistent way. This enables our customers to build and consume cloud services in a managed and secure manner across public/managed/private clouds. The HP Converged Cloud solution portfolio has two core pillars. Market leading products and solutions so you can build and operate cloud services yourself; whether you’re an enterprise or service provider. The underlying components include industry-leading hardware, software and services. Cloud services that you can consume…managed and public cloud services. From HP or CloudAgile partners. How is HP different from the competition? HP delivers customers the industry’s only hybrid cloud strategy and solution portfolio with CHOICE, CONFIDENCE, CONSISTENCY. Choice – In delivery models across private, managed, public and traditional IT, a continuum of SLA choices In platform with an open, heterogeneous architecture; multiple operating systems, multiple hypervisors, multiple developer frameworks, and multi-vendor infrastructure In partners to work with and choose from….including strategic alliances, value added resellers, system integrators, and outsourcers. Confidence - In the ability to manage and secure across delivery models and the scalability enterprises need to drive business forward Consistency – Common architecture across delivery models Workload portability across delivery models Single consumption experience WE ARE THE ONLY PROVIDER THAT CAN DO THIS FOR YOU…
OpenStack® Distribution by HP HP Converged Infrastructure Plug-ins
HP Information Management
HP Self Service Portal
A PIs
Differentiated and third-party
infrastructure
Traditional heterogeneous hardware and software
Servers Network Storage
Traditional
HP ClaaS (Converged Infrastructure as a service)
Network Storage Servers
HP Converged Infrastructure
HP Private Cloud
HP ClaaS (Converged Infrastructure as a service)
Network Storage Servers
HP Converged Infrastructure
HP Managed Cloud
HP ClaaS (Converged Infrastructure as a service)
Network Storage Servers
HP Converged Infrastructure
HP Public Cloud Third-party clouds
Common architectural
elements
Hybrid cloud solutions
Common experience
Standalone
cloud products and services
Services
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The HP Converged Cloud Architecture is designed to be open at every layer of a cloud solution regardless of the delivery model chosen or if a hybrid delivery model is required. When we introduced the HP Converged Cloud vision a year ago we talked about the need for a “Infrastructure as a Service” controller to provide a bridge between cloud delivery models so that it was easier to transition from the management of physical and virtualized services to true cloud delivery models. The primary concept was the customer need for a standards based cloud service definition that would allow developers to more easily create cloud services and then manage them across their natural lifecycle from development, deployment and updates or upgrades regardless of the cloud platform. We made a strategic decision to use OpenStack as an important foundational component of the HP cloud architecture. OpenStack provides the cloud run-time environment to support portability of services and a common extension or plug-in model for HP and any vendor to add value to OpenStack. The main components of this approach Portal: A common cloud consumption experience across delivery models or cloud platforms HP Cloud Management, Security and Developer tools: An integrated and modern application lifecycle management for cloud based application development Cloud OS: A single, common, standard-based architecture with a natural extension model that can support all delivery models and offerings OpenStack: HP believes the OpenStack is the most mature and most open choice for delivering on customer driven cloud use cases Enterprise grade HP OpenStack distribution with Cloud OS What we have also seen is that while OpenStack is a great cloud run-time environment it does not have all the enterprise requirements our customers and partners expect or have the many integrations and content required to implement for the average developer or company. This is why HP has delivered on the original vision of using OpenStack and extended it in standard ways to provide an enterprise grade HP OpenStack distribution that is being used by our product groups to delivery solutions now as part of what we refer to as HP Cloud OS. Delivering Cloud OS To deliver Cloud OS we curate the HP OpenStack distribution using the HP Public Cloud. This is how we know it’s enterprise ready because we run on it first in beta for the HP Public Cloud and then when it moves to GA we can use that validated image as the basis for our internal HP cloud OS that can be embedded in any HP cloud solution. Building, operating and managing cloud services with native support for modern application lifecycle requirements The converged cloud architecture also provides support leveraging the best of breed tools from HP for security, application management, operations and information management as well as being open to let a customer choose to use their solutions of choice. This focus on driving support for developer agility and operational efficiency by design is an important benefit for enterprise who do not want to be forced to adopt cloud environment specific tools. Consuming Cloud Services – common experience with HP Self-service Portal As part of the Converged cloud architecture we also designed for the self-service requirements of the developer and business. While this seems simple many times it’s this last mile of solution delivery or access where many enterprises lose out of being able to move faster and increase efficiencies. We provide turn-key solutions for deploying a full self-service solution to support real world use cases like the dev/test value chain, provisions approved enterprise solutions on demand or providing customer and partner facing solutions to purchase, manage and upgrade applications and services. In addition, brand business applications can also access and leverage any layer of the Converged Cloud Architecture to support solutions built by a developer, enterprise or partner.
CloudSystem is the industry’s most complete, integrated, open solution for customers looking to Build & Operate cloud services. Based on market leading HP Converged Infrastructure and automation, management and security software, CloudSystem supports all cloud service models (infrastructure as a service, platform as a service, software as a service) and deployment models (private, virtual private, public). CloudSystem is open and supports heterogeneous environments (multiple operating systems, multiple hypervisors, multi-vendor infrastructure) giving clients choice and avoiding vendor lock in….and enabling the leverage of existing investments and minimizing risk. CloudSystem reduces the complexity of getting started since it’s delivered as a complete, integrated solution. It allows customers to provision complex services in just minutes, from infrastructure to application. And provides complete lifecycle management; from provisioning to monitoring to retirement. All this lets you reduce total cost of ownership up to 56% by using system resources more efficiently and by automating time consuming manual tasks. HP is leading the industry with our unique support for out-of-box cloud bursting, a feature of HP CloudSystem that enables enterprises to broker service delivery across multiple clouds from a single, integrated point of control. With CloudSystem bursting, businesses can more easily, safely, and cost effectively supplement local resources with resources provided by other clouds to meet extra capacity demands, to extend geographic reach, or to leverage specialized infrastructure service offerings. Bursting support is available today for HP Cloud Services (OpenStack based), Savvis, Amazon/EC2, and CloudSystem to CloudSystem.
Another market leading feature of our flagship CloudSystem offering is Cloud Maps. Cloud Maps are pre-defined service profiles or templates that accelerate the process of building a cloud service catalog and accelerate the provisioning of the application, middleware, database and infrastructure associated with the service; saving hundreds of hours on service creation and deployment. It often takes less than an hour from the time you obtain a Cloud Map until the application is available for consumption by users. And over and above the time savings, HP Cloud Maps: Enable repeatable, proven deployments that lower risk and assure optimized performance and service levels. Working with application/software partners, Cloud Maps eliminate design and ongoing application maintenance errors, giving clients proven cloud service designs right out of the box. Offer functionality not available previously, for example customers can now check for compliance and deploy patches. Using Cloud Maps, customers can save up to 200 staff-hours per application in design, development, and deployment and can choose from our rich catalog of business applications. Cloud is a complex area that we’ve greatly simplified with Cloud Maps. HP Cloud Maps automate the provisioning and maintenance of physical and virtual infrastructure, operating systems, and applications -- enabling greater flexibility, compliance, and reliability for our clients.
Integrated governance and control of multi-cloud resources
HP CloudSystem unique bursting capability
Private – Savvis VPDC
Public – Amazon APJ
Public – HP Cloud US Local CloudSystem
Private – CloudSystem UK
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With the ‘out of the box’ cloud bursting, customers who wish to use an external burst service can simply select that bursting service from the infrastructure provisioning portal in CloudSystem. The Matrix Operating Environment will automatically provision the service to the bursting partner in the same way as it provisions local resources. It’s that simple. Able to reach out to a SP to grab resources with Matrix, Enterprise and SP Very flexible Entire service can be deployed at SP Partial service can be deployed at SP (eg DB local, web at SP) Expand a private service to SP for extra capacity - Why do this Extra capacity when CloudSystem private resources have been fully used – auto burst in this case Locality to customer The bursting services will be offered by a network of certified bursting partners as part of the CloudAgile program. Savvis is the first partner we are working with and they will be delivering these services by the end of 2011. Other partners will come on board in 2012 We’ve been showing a demo to customers and it really impresses them. They want to learn more about CloudSystem immediately and set up a evaluation or PoC. They understand that the OOTB/simple burst will come later this year but they are so impressed that they don’t mind and want to go ahead now and add burst later.
With CloudSystem, HP provides the most complete, open and integrated solution for customers looking to build private clouds. Increasingly, they are looking beyond infrastructure cloud services to more advanced platform and application services. As they do this, they are faced with fragmented solutions that can take a long time to implement, and can fail to meet the availability and security requirements for enterprise applications. The new HP CloudSystem Enterprise Starter Suite is a simple package that lets organizations quickly take their first step to delivering more advanced platform and application services The Starter Suite brings together a cloud management platform, infrastructure and application lifecycle management, and orchestration into an open, extensible, enterprise-grade management platform. It’s specifically designed make it easy to add platform and application services to CloudSystem Matrix environments delivering infrastructure cloud services. An associated HP CloudSystem Enterprise Starter Service to install the private cloud framework installed and prepare the first offering ready for consumption. There are three key benefits Integrated solution: The CloudSystem Enterprise Starter Suite includes all the elements needed for self-service application provisioning and management in the cloud, including a cloud management platform, application, and infrastructure lifecycle management, and orchestration. Rapid value: Organizations can start delivering platform and application cloud services quickly. A single solution, with an associated installation service, means that the CloudSystem Enterprise Starter Suite can be deployed within just 2 weeks, up to 3 times faster than before. By purchasing the Starter Suite, CloudSystem Enterprise customers can save up to 20% compared with the cost of individual components Enterprise grade: The CloudSystem Enterprise Starter Suite includes an easy to use portal that allows business users to quickly order platform, application and infrastructure cloud services with the robust hybrid cloud lifecycle management of HP CloudSystem, minimizing risk and providing confidence
HP’s cloud leadership is the result of a long, deliberate and pragmatic journey. While others have been talking about the promise of cloud, we have been executing on the vision. Our value proposition encompasses HP innovation, vast partner ecosystem, and end-to-end solution offerings. Whether you’re in enterprise IT or a service provider environment, you can bet on HP. We’re the one team with the products, ecosystem, and solutions to make customers and the cloud industry thrive. Today we have scores of customers across web, search, service providers, and social media that have implemented production clouds based on HP Converged Infrastructure and automation, management and security software. We power: 8 out of 10 of the world’s most trafficked web sites 4 out of 5 of the world’s largest search engines 4 of the 5 leaders in Gartner’s Magic Quandrant for Web Hosting and Cloud Infrastructure as a Services. The 3 most popular social media properties in the U.S. As well as the spectrum of private and public clouds around the world. Fortescue Metal Fortescue Metals was formed in East Perth, Western Australia, in 2003, and has since established itself as one of the world’s largest producers and sea-borne traders of iron ore. It has constructed ports and heavy-haul rail lines as a part of its logistics infrastructure. CHALLENGE: The company’s legacy, piecemeal IT infrastructure was inefficient and lacked the flexibility needed for rapid business growth. Also, the equipment demanded a significant administrative workload, preventing IT staff from responding proactively and innovatively to business needs. WHY HP: They turned to HP because they were able to quickly implement HP CloudSystem Matrix, creating an agile infrastructure easily maintained and managed remotely by HP, that allowed their IT staff to focus on the needs of our employees and customers, as well as to drive innovation RESULT: As a result, they now provision servers 98% faster with HP CloudSystem Matrix, provide geography-independent resilience with HP PODs, and are able to predict IT costs more easily with utility consumption model Turkcell Turkcell is listed on the NYSE and ISE with a market cap of $10B, with 63M subscribers in 9 countries, and the leading operator in 5 countries. Turkcell is the 3rd largest mobile operator in EMEA (in terms of subscribers). CHALLENGE: Turkcell was looking into entering a new market (ICT) faster and their current infrastructure wouldn’t support the aggressive timeline required to deliver services faster WHY HP: Turkcell is working with HP on a complete business transformation from developing a private cloud environment to a complete hybrid cloud environment powered by HP CloudSystem delivering IaaS, PaaS and SaaS, enabling new revenue streams from cloud services that are flexible to deliver these services tailored for each customer on demand. RESULT: As a result, they have more operating cost predictability, low capital investment and minimal risk in new technology adoption (no quants at the moment)
