Go  BEYOND    the  resume!      Leverage    

SOCIAL  MEDIA!  

Personal  Branding  is  KEY  

Personal  Branding    is  the  process    of  managing    

and  optimizing    the  way    you  are    

presented    to  others.  

Infographic  courtesy  of  Fedlman  Creative  and  Placester  

Who  Are  YOU?    Decide  What  You  Want  to  be  Known  For.  

-­‐What  is  your  expertise?  

-­‐What  is  your  niche?  

-­‐What  are  you  passionate  about?  

What  is  your  Goal?  

Ê  Your  Goal  will  Determine  which  Social  Media  Channel  to  focus  on:    Ê  LinkedIn  Ê  Facebook  Ê  Pinterest  Ê  Instagram  

Ê  Twitter  

Ê  More…  

-­‐  New  Job?  

-­‐  Promotion?  

-­‐  Show  Off  Case  Studies?  

-­‐  Exhibit  Your  Portfolio?  

-­‐  Expanding  Professional  Network?  

Be  Consistent!  Keep  the  following  elements  the  same  across  the  channels  you  use.  

•  Photo  

•  Name  

•  Headline/Title  

•  Tone  of  posts  

•  Color  scheme  or  theme  if  you  can  

 

 

Keep  it  Clean  &  Professional  

Ê   Purge  your  accounts  of  “unprofessional”  images  and  language.    

Ê  Make  use  of  personal  and  public  share  settings  for  new  content.  

Find  Ways  to  Produce  Value  

Quality  Content  Ê  Find  ways  to  produce  value  in  

the  content  you  share  

Ê  Create  original  content  that  contributes  to  your  community  

Ê  Participate  with  quality  groups  

Ê  Associate  with  other  strong  brands  

LinkedIn  LinkedIn  is  one  of  the  best  social  media  

tools  for  building  your  brand  

Mrmohock/Shutterstock.com  

Tips  for  Your  LinkedIn  Profile  

Ê  Professional  Headline  Ê  Leverage  all  120  characters  

Ê  Photo  Ê  Choose  Wisely!  

Ê  Updates  Ê  Post  consistently  

Ê  Recommendations  Ê  Be  Authentic  

Ê  Connections  Ê  Quality  vs.  Quantity-­‐You  

Decide  

Ê  Outside  Links  

Ê  Public  Profile  URL  

Ê  Sections  are  Important  Ê  Skills  &  Experience  

Ê  Summary  Ê  Use  all  2,000  characters,  

focus  on  keywords  

Ê  Experience  &  Education  

Ê  Interests  Ê  Create  touch-­‐points  

Ê  LinkedIn  Groups  

Ê  Personal  Information  Ê  How  much  is  too  much?  

Ê  What  is  Above  the  Fold?    

Facebook  &  More  Pick  up  and  stick  with  up  to  3  social  media  channels  

Tips  for  Facebook  &  More  

Ê  Post  Consistently  Ê  Focus  only  on  as  many  channels  as  you  can  maintain  

Ê  Respond  to  Comments  &  Questions  Promptly  

Ê  Be  Deliberate  About  Content    Ê  Share  and  create  content  that  develops  your  brand  and  delivers  

value.    

Ê  Follow  and  Interact  with  Strong  Brands    

Summary  

Ê  Create  Your  Brand  Ê  Who  are  you?  Ê  What  is  your  goal?  

Ê  Be  Consistent  

Ê  Be  Professional  

Ê  Contribute  

Ê  Leverage  3  Social  Media  Platforms  

Ê  Have  FUN!  

www.beaconmm.com  

Twitter  &  Instagram  @beaconmm  

www.facebook.com/beaconmm  

907-­‐563-­‐6008