beyond the hype of influence #socmedresults
DESCRIPTION
Presentation give at Social Media Results for PR and Comms in London 2012TRANSCRIPT
![Page 1: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/1.jpg)
BEYOND THE HYPE
OF INFLUENCE
Wednesday, November 28, 12
![Page 2: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/2.jpg)
DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATIONSOCIAL MEDIA RESULTS 2012
Wednesday, November 28, 12
![Page 3: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/3.jpg)
DRIVE BUSINESS RESULTS THROUGH INFLUENCER COMMUNICATION#SOCMEDRESULTS@PIERRELOIC
Wednesday, November 28, 12
![Page 4: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/4.jpg)
5 MYTHS5 APPLICATIONS5 STEPS TO SUCCESS
Wednesday, November 28, 12
![Page 5: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/5.jpg)
5 MYTHS ABOUT INFLUENCER MARKETING
Wednesday, November 28, 12
![Page 6: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/6.jpg)
MYTH 1
INFLUENCER MARKETING IS A NEW SHINY THING
Wednesday, November 28, 12
![Page 7: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/7.jpg)
(BEFORE)
Wednesday, November 28, 12
![Page 8: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/8.jpg)
(NOW)
Wednesday, November 28, 12
![Page 9: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/9.jpg)
MYTH 2
YOU CAN BUY INFLUENCE
Wednesday, November 28, 12
![Page 10: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/10.jpg)
Wednesday, November 28, 12
![Page 11: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/11.jpg)
MYTH 3
CONNECT WITH AS MANY INFLUENCERS AS POSSIBLE
Wednesday, November 28, 12
![Page 12: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/12.jpg)
3% PEOPLE = 90% IMPACT
Wednesday, November 28, 12
![Page 13: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/13.jpg)
MYTH 4
INFLUENCEIS UNIVERSAL
Wednesday, November 28, 12
![Page 14: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/14.jpg)
APPS
HYBRID
HEALTH
Wednesday, November 28, 12
![Page 15: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/15.jpg)
MYTH 5
SUCCESS IS ABOUT CONTROLLING BRAND MESSAGE
Wednesday, November 28, 12
![Page 16: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/16.jpg)
“Your job as brand managers is being reinvented in front of your eyes and becomes less about “managing” your brand and more about “facilitating” it”Bob McDonald CEO, Procter & Gamble
Wednesday, November 28, 12
![Page 17: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/17.jpg)
5 KEY APPLICATIONS TO INFLUENCER MARKETING
Wednesday, November 28, 12
![Page 18: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/18.jpg)
APPLICATION 1
DRIVE AWARENESS
Wednesday, November 28, 12
![Page 19: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/19.jpg)
APPLICATION 2
SEED COMMUNITIES
Wednesday, November 28, 12
![Page 20: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/20.jpg)
APPLICATION 3
BECOME AN INFLUENCER
Wednesday, November 28, 12
![Page 21: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/21.jpg)
APPLICATION 4
GAIN INSIGHTS
Wednesday, November 28, 12
![Page 22: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/22.jpg)
APPLICATION 5
MANAGE A CRISIS
Wednesday, November 28, 12
![Page 23: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/23.jpg)
5 STEPS TO UNLEASH REAL VALUE FROM INFLUENCER COM
Wednesday, November 28, 12
![Page 24: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/24.jpg)
1. THINK BIG, AIM SMALL2. FIND YOUR INFLUENCERS3. LISTEN AND PARTICIPATE 4. ACTIVATE INFLUENCERS 5. MEASURE AND ITERATE
Wednesday, November 28, 12
![Page 25: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/25.jpg)
DISCOVER ACTIVATE MEASURESET GOALS LISTEN
Wednesday, November 28, 12
![Page 27: Beyond the Hype of Influence #SocMedResults](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554cf848b4c905ae138b50f8/html5/thumbnails/27.jpg)
Wednesday, November 28, 12