beyond the handset, ecomm 2009

© 2007 frog design. Confidential & Proprietary.

Mark Rolston

Chief Creative O!cer

Beyond the Handset

“Technology is dominated by

those who manage what they

do not understand”

Murphy


“I’m your main connection to the switchboard of the soul...the

Santa Claus of the subconscious”

Strange Days

4

The first phenomenon:

.

Something has happened to the handset

IxDA 2009


This has become a window

7

© 2007 frog design. Confidential & Proprietary.MEX: Personalization

The physical object islosing it’s functional identity

© 2007 frog design. Confidential & Proprietary.MEX: Personalization

Open Systems Invite Innovation

it can be anything

you want it to be


The second phenomenon:

people are frequently managing two lives


First Life


Second Life


inevitably our first and second lives

are becoming en-tangled


The third phenomenon:

computing, in particular the human interface,

is undergoing a radical change


Touch was the important first step

16

It bridges the physical and virtual


the Wii introduced 3d control

17


technologies still in the lab are

teaching the computer to better

interact with and in our world


Microsoft’s Project Natal

20


Microsoft’s Project Natal

21


There are also trivial examples

IxDA 2009


http://www.gravitytrap.com/sniff




some even create questions about what is real

http://www.marcotempest.com



Pranav Mistry, 6th Sense, MIT, 2009

http://www.pranavmistry.com/

http://www.pranavmistry.com/


It’s a self reinforcing loop:

real becomes virtual becomes real...

University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik

all of this points to a dramatic shift in

the way computing fits into our lives


the problem with computing

is that it requires computers


computing was relegated to special places


computing still requires we go into it’s world

34

but it is starting to become part of our world


would it be a stretch to say this

shift is as big as the internet itself?

35


Ubiquitous Computing?

Augmented Reality?

Computing in Context

this is the growing world of computing that is

about our world - people, places, things.

and accessible within our world.

38

Contemplate your own discomfort

Ralph Bremenkamp | www.frogdesign.com

“Borgs” outside the MIT, circa 1995

a weird question:

would you give away an eye

to have it replaced with a camera?

Rob Spence | www.eyborgblog.com

the body becomes a node

mass-market examples are here already

Airstrip OB Remote Monitoring Application

Google Latitude | www.google.com/latitude

Nintendo Wii | www.wii.com

frog design, e-monitors, 2009

beclever.wordpress.comwww.sixuntilme.comDexcom | www.dexcom.com

So what happens when the device that records your medical status is also the device you use to update your social connections?”Lee Maguire, 2009

“

your heartbeat becomes

a conversation

one last consideration,

one last reference,

and one last (weird) question

frogdesign Dattoo. 2005

That thing absorbing and beaming bits

won’t be a device you’ll be wearing.

It will be you.

“I can see through satellites now”Warren Ellis & Adi Granov, Iron Man, 2008

we know how that feels, right?

how quickly is augmented reality

leading us to feel the need

for an augmented body

to fully take advantage of it?

in other words...

Would you give an eye

to see through satellites?

[email protected]

www.frogdesign.com

mailto:[email protected]

mailto:[email protected]

beyond the handset, ecomm 2009

Technology

frog design

condential proprietary

growing world of computing

ubiquitous computing

world people

way computing ts

real http

augmented body