beyond the first transaction
TRANSCRIPT
#ufx2016
ANDY CHOI
Beyond the First Transaction
Andy Choi – Sr. Director, Business Development
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Today’s World
2900Marketing Messages Per Day
50We Recognize
4We Remember
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Buyers are Self-Directing Journeys66% to 90% of a Buyer’s Journey Today is Self-Directed (Forrester, 2014)
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And Demand a Personalized Experience
87% of people demand a meaningful brand experience (Edelman Consulting, 2014)
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A Transformation in Customer Engagement
MassMarketing
Focus on themessage
TransactionalMarketing
Focus on the upfront
transactions
EngagementMarketing
Focus onlong-‐term
relationships
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Continuously Over Time
30% increase in year-over-year ticket sales 90% renewal
rates12-24mth purchase cycle
Every Touchpoint Counts
4MM unique blog visitors every month 100MM emails sent
per month >15MM marketing subscriber users
Who we are4,600 customers worldwide, including:#1 independent marketing platform for
enterprises• Empowering companies to build long-‐term relationships with their customers
• Marketing First – exclusive focus on marketers helps us sets the pace of product innovation for the industry
Top rated by Analysts including Gartner, Sirius Decisions and Forrester
Top rated by Large Enterprise Customers on G2Crowd and TrustRadius
