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Beyond the Basics of Web Analytics Madonna, Rap and Tackling Your Unstructured Data Stephanie Adams, IQ Solutions

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Page 1: Beyond the Basics of Web Analytics

Beyond the Basics of Web Analytics Madonna, Rap and Tackling Your Unstructured Data

Stephanie Adams, IQ Solutions

Page 2: Beyond the Basics of Web Analytics

Search analytics = proverbial canary in the big data mine

Page 3: Beyond the Basics of Web Analytics

“Crawl, walk, run” approach to text analysis

Page 4: Beyond the Basics of Web Analytics

Madonna, Rap, Molly and public

health?

Page 5: Beyond the Basics of Web Analytics

Accessible approaches to text analysis to achieve the powerful “so what” to your web metrics


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