beyond solo ads | email marketing - day 1
DESCRIPTION
This is part one of a presentation class I did on email marketing.TRANSCRIPT
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BEYOND SOLO ADS
DAY 1 – Laying the Foundation
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YOUR PRESENTER: VICTORIA GATES
• Marketer / Writer / Wife / Mom
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IN TODAY’S LESSON…
• EMAIL PSYCHOLOGY IN 2013
• EMAIL STRATEGY
• ROCKING YOUR PERSONAL EMAIL STYLE
• FORTUNE IN THE FOLLOW-UP
• GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND)
• TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)
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EMAIL PSYCHOLOGY IN 2013
• MAKE A GOOD IMPRESSION
• IRRESISTIBLE SUBJECT LINES
• A CLEAR PICTURE OF WHO IS SENDING THE EMAIL
• PERFECT TIMING AND PACING BETWEEN EACH ONE
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EMAIL STRATEGY
• CORE REQUIREMENTS : CONSISTENCY & REGULARITY
• MIX UP YOUR TOPICS: BE NATURAL & EMPATHETIC
• BE “SITUATIONALLY AWARE”
• ROTATE DIFFERENT TYPES OF EMAILS
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ROCKING YOUR PERSONAL EMAIL STYLE
• USE YOUR OWN AUTHENTIC VOICE (PEOPLE HATE FAKES)
• STRIVE FOR CONSISTENCY
• FEEL LIKE A FRIEND – BUT KEEP CLEAR BOUNDARIES
• DON’T MAKE IT ALL ABOUT “ME ME ME”
• AGAIN BE CONSISTENT
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FORTUNE IN THE FOLLOW-UP
• ALWAYS CONTINUE TO GROW YOUR LIST
• INVEST IN AN AUTORESPONDER SERVICE THAT WILL ALLOW FOR GROWTH
• MAKE SURE YOU HAVE AT LEAST A FEW AUTOMATED EMAILS LOADED
• MAKE MESSAGES INVITING AND IRRESISTIBLE
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YOU NEED TO…• FOCUS ON YOUR SUBSCRIBER.
• USE IRRESISTIBLE, CURIOSITY-AROUSING SUBJECT LINES
• AVOID WORDS IN YOUR SUBJECT LINES THAT TRIGGER THESE FILTERS AND KEEP YOUR INTENDED RECIPIENT FROM SEEING THEM
• USE A CONVERSATIONAL TONE
• MAKE YOUR EMAILS SHAREABLE
• TRACK YOUR EMAILS
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GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND)
• PEOPLE READ EMAILS MOSTLY ON MOBILE DEVICES (CATER TO THAT)
• KEEP THE GRAPHIC DATA LARGE AND SIMPLE
• MAKE SURE EACH EMAIL INCLUDES ONE PRICELESS “TAKEAWAY”
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TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)
• CREATE A FACEBOOK PAGE APP OR GROUP
• CREATE A HANGOUT
• USE AS MANY INTERACTIVE MARKETING METHODS AS POSSIBLE
• CREATE A “TELESEMINAR” OR “WEBINAR” – LIKE THIS ONE
• USE QR CODES WHERE IT MAKES SENSE
• TAKE IT ALL TO THE NEXT LEVEL
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ANNOUNCEMENTS
• EARLY NEXT WEEK – YOU WILL GET ACCESS TO MY MEMBERS ONLY SITE, JAM PACKED WITH UP TO DATE MARKETING TECHNIQUES AND ADVICE TO HELP YOU EARN MORE. THE GOOD STUFF!
• PLEASE LEAVE FEEDBACK!
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FOR TOMORROW…
• BOOSTING EMAIL MARKETING RESULTS
• KNOW YOUR CUSTOMERS
• THE POWER OF JOINT-VENTURES
• AVOIDING THE DREADED EMAIL “VOID”
• 7 COMMON MISTAKES YOU NEVER WANT TO MAKE
• HOW TO USE URGENCY TO SELL MORE PRODUCTS & SERVICES
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Q & A
• QUESTIONS? CONTACT ME
• THANK YOU FOR ATTENDING!