beyond responsive: engaging your mobile constituents
TRANSCRIPT
Beyond Responsive:
Engaging Your Mobile Constituents
Steve Rittler, CounterMarch Systems + AlumnIQ | @scrittler
Matt Lindsay, George Washington University | @lindsam8
Test, Measure, Repeat
It is hard to say no to a Executive idea… Testing is great because you can get the most important person's opinion: The Customer's.
Avinash Kaushikkaushik.net By Noel Reynolds / CC BY 2.0
via Wikimedia Commons
Jimmy is new to gym
ownership. He needs to buy
some gym equipment, but
is unsure where to begin,
how much he should spend,
etc.
• Beginner’s Guide to
Buying Gym Equipment
[Ebook]
• New or Used: When to
Stretch Your Gym
Equipment Budget &
When to Splurge
[Infographic]
• Gym Equipment Budget
Template [Excel
spreadsheet]
• Purchasing Timeline for
Gym Equipment: What
Should You Buy First?
[PowerPoint worksheet]
• Request a quote
• Phone assessment of
equipment needs
Jimmy Gym Owner
5
Hubspot Content Mapping Templatehttp://blog.hubspot.com/marketing/content-mapping-template-personalize-marketing
It’s Not Mobile Web vs. App
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report
It’s Not Mobile Web vs. App
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report
Growth in Mobile Web Sessions
Device Category Sessions % Sessions
desktop 22,474 75.0%
mobile 5,549 18.5%
tablet 1,953 6.5%
TOTAL 29,976
Device Category Sessions % Sessions
desktop 25,848 68.0%
mobile 10,004 26.3%
tablet 2,171 5.7%
TOTAL 38,023
January 2015
January 2014
SOCIAL
APP
SEARCH
Digital Considerations Acquisition Behavior Outcomes
REVENUE
DATA
ENGAGE
AWARENESS
Digital KPI Conversion Rate
Abandons Conversions
Gift
38.3%
61.7%
Abandons Conversions
Event Reg.
27.4%
72.6%
Abandons Conversions
Contact Update
31.1%
68.9%
Abandons Conversions
53.5%46.5%
PortalLogin
Abandons Conversions
VolunteerSign Up 55.8%
44.2%
Growth in Mobile Web Sessions
Device Category Sessions % Sessions
desktop 22,474 75.0%
mobile 5,549 18.5%
tablet 1,953 6.5%
TOTAL 29,976
Device Category Sessions % Sessions
desktop 25,848 68.0%
mobile 10,004 26.3%
tablet 2,171 5.7%
TOTAL 38,023
January 2015
January 2014
What’s Next In Mobile• Wearables• Digital and physical converge• Contextually aware and
personalized
Beware
http://www.slideshare.net/briansolis/a-manifesto-for-building-relationships-in-the-digital-era-by-brian-solis-and-gapingvoid-for-vocus
#1List Key Constituent Experiences Basic – Must Do
https://solutions.forrester.com/mobile
#6Website + App on Common DatabaseAdvanced – Should Do
www.evertrue.com/blog/2014/03/14/advancement-office-2015/
#7Metrics Drive Insights and SegmentationAdvanced – Should Do
http://www.kaushik.net/avinash/create-analysis-ninjas-data-driven-cultures/
Thank You!
Steve Rittler, CounterMarch Systems + AlumnIQ | @scrittler
Matt Lindsay, George Washington University | @lindsam8