beyond puppy pics social media at the lbj library
DESCRIPTION
Beyond Puppy Pics social media at the LBJ Library. Liza Talbot, Digital Archivist LBJ Presidential Library www.lbjlibrary.org www.lbjlibrary.tumblr.com. STARRING. From LBJ’s birth. To his death: and beyond. Who we are. Presidential Library (Archives) and Museum - PowerPoint PPT PresentationTRANSCRIPT
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Beyond Puppy Picssocial media at the LBJ Library
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Liza Talbot, Digital ArchivistLBJ Presidential Library
www.lbjlibrary.orgwww.lbjlibrary.tumblr.com
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STARRING
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From LBJ’s birth
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To his death: and beyond
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Who we are Presidential Library (Archives) and Museum
National Archives and LBJ Foundation
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The idea: an online exhibit, telling the story of LBJ and the LBJ Library via multimedia archival materials
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But why do we need MORE social media????
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Our mission: the story of our time with the bark off
Our new mandate: open government
“ This Library will show the facts, not just the joy and triumphs, but the sorrow and failures, too.”
Transparency, participation, and collaboration
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Tumblr has an international bent
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The spark
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Archivists? Really? Yes.
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Online there are no limits (kind of)
We can create new narratives…
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TEXAS!
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Highlight foreign affairs…
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Pull material from different parts of our holdings…
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Make cool multimedia exhibits…
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Highlight other communities and lesser-known narratives
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Integrate with other platforms
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Process Beginning: started with volunteers,
tried to get input from staff
Now: Myself, 1 foreign policy archives tech, review by 1 senior foreign policy archivist
Write, edit, proof, queue
1 per day, weekdays only
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NOW: 100 K followersVIA REBLOGGING
Political organizations, hobbyists
NARA International
followers
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Lessons Small team is better?
Can’t fake enthusiasm!
Play to your strengths.
Be nerdy. (See: Long Tail of the Internet)
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Benefits!Integration with other SM
accounts: Repurpose the work!
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Showcase our continued relevance
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New sources to draw on to tell familiar stories: like the LoC
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Flickr (Creative) Commons
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Local institutionsTAMI! !
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Austin History Center!
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Where from here? We may be maxed out on LBJ
aficionados… But materials can continue to be
reused – they have a life of their own
Content will be moved to new location for “permanent” display: Omeka
We’re OK with being
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Also, we totally still occasionally post photos of puppies.