BEYOND PPC: Multi Channel Bidding and “SAWDUST” Monetization

By Yancy Naughton

YANCY NAUGHTONFOUNDER /

Y@HASTRAFFIC.COM

BEYOND THE OBVIOUS Multi Channel Bidding and Monetization Introduction Black Box vs. Auction ADD SOMETHING to the Landscape! Current Traffic Landscape CPA vs. CPC “Sawdust” One Man's Come Up UI Demos

•Traffic Source (Publishers)•Advertiser Interface

Final Thought

If you owned THIS and wanted to sell it,

Would you send it here

and hope they give you a fair share of whatever they sold it for, sometime next month?

Or would you BRING it here

Watch them sell it for at least your Minimum Price, and

know you would get 85% of the Sale Price?

• Do you know what your traffic sold for?• Do you know where your traffic went?• Did you get to set the “Reserve Price”, or

Min CPM?• Did the traffic sell to the best solution?

Current Mainstream PPC Landscape

Objects shown actual size

What Are You Adding?

2.5 Billion Euros Profit 2013

• The cleaner and more targeted the higher the value. But increased filtering can reduce traffic volume along with improving lead quality.

• Redirect Services allows networks and advertisers to still monetize incorrectly targeted or suspect traffic without it being to attached to your brand.

Large Volume Email Marketers –Filter the INT redirect traffic before the network does by filtering it and segmenting it before you send it. It is your traffic, it should be you who receives the revenue. Also filter proxy and blacklist traffic. You will still receive the revenue, but will not be scrubbed for sending bogus traffic.

Affiliate NetworksDuplicates, Proxy Traffic, Wrong Device and geo traffic all can be optimized by selling the traffic to the highest bidder in an open auction environment

1. International Redirects

2. Down Offers

3. Suspect Traffic from Affiliates and Media Buys

4. Whatever you can make more on!!

What are you doing with your Opt In Lists?

Are they seeing the same old offers?

Can you make more in mainstream, or other devices?

THANK YOU