beyond numbers_al nahar tv_boycott campaign_digital media impact

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Beyond Numbers Digital Analytics Al Nahar TV campaign Digital Media 2 nd of December, 2015 B N © 2015 Beyond Numbers l All rights reserved Boycott Impact

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Page 1: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Beyond NumbersDigital Analytics

Al Nahar TV

campaign Digital Media

2nd of December, 2015

BN© 2015 Beyond Numbers l All rights reserved

Boycott

Impact

Page 2: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

This document is protected under the copyright laws. This document contains information that is

proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or

duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond

Numbers. Any use or disclosure in whole or in part of this information without the express written

permission of Beyond Numbers is prohibited.

© 2015 Beyond Numbers. All rights reserved.

Beyond NumbersDigital Analytics

BN

Page 3: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

BNBeyond Numbers l Digital Analytics

Hashtags

1

Twitter Trending

Page 4: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Total Number of

BN

Tweets

24,165 22,810of

الريسيفر_من_النهار_قنوات_حذف#

of

النهار_قنوات_حذف#

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

&

Page 5: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Total Number of

BN

Impressions

5,483,693 7,102,024of

الريسيفر_من_النهار_قنوات_حذف#

of

النهار_قنوات_حذف#

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

&

Page 6: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Average tweets

BN

Per hour

503.4

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

475.2ofالريسيفر_من_النهار_قنوات_حذف#

النهار_قنوات_حذف#of

&

Page 7: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BN

Tweets

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

41% 57% 2%

Tweets were

Original

Of Of

Tweets were

Retweets

Tweets were

Replies

Of

الريسيفر_من_النهار_قنوات_حذف#

Page 8: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BNTime range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

41.5 57.7 0.8

Tweets were

Original

Of Of

Tweets were

Retweets

Tweets were

Replies

Of

النهار_قنوات_حذف#

% % %

Tweets

Page 9: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Hashtags

BN

Top Tweets

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

18.8K884K

16.7K250K

18.2K17.8K

18.2K17.8K

241

240

218

179

Page 10: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BN

Demographics

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

87%

Of overall Tweets

13% 99% 1%

Of overall Tweets الريسيفر_من_النهار_قنوات_حذف# النهار_قنوات_حذف#

Page 11: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BN

Top Sources

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

Of overall tweets were coming from

Android

الريسيفر_من_النهار_قنوات_حذف#

49.1% 44.7%النهار_قنوات_حذف#

Page 12: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BN

Top Sources

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

28.5

%

Of overall tweets were coming from

iPhone

الريسيفر_من_النهار_قنوات_حذف# النهار_قنوات_حذف#

15.4

%

Page 13: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Share of

BN

Top Sources

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

14.3% Of overall tweets were coming from

Desk Top

10.6%

الريسيفر_من_النهار_قنوات_حذف# النهار_قنوات_حذف#

Page 14: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Buzz

BN

Graph

Time range: 29th to 30th of November, 2015 – 11:55 PM Cairo Time Zone

Page 15: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

BNBeyond Numbers l Digital Analytics

Searches

2

Google Trending

Page 16: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Investment

BN

Over time

Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone

[GMT+2]

قناة النهارريهام سعيد

Page 17: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Related searches

BN

Top Queries

اخر أخبار ريها سعيد

أخبار ريهام سعيد

عودة ريهام سعيد

100

40

35

تردد قناة النهار الرياضية

قناة النهار بث مباشر

تردد قناة النهار

100

95

90

Data captured on 29th of November, 2015 – 11:55 PM Cairo Time Zone

ريهام سعيد قناة النهار

Page 18: Beyond Numbers_Al Nahar TV_Boycott campaign_Digital media impact

Thank You

Beyond Numbers l Digital Analytics

BN