beyond lurk & like
TRANSCRIPT
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Business information
Heritage & Local Studies
Public Library USPs?
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Council/organisation priorities
Financial austerity
Changing patterns of use
Challenge to our information role
Context:
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Exacerbating the
Disintermediation
Perceived Web 2.0 threat?
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The Local Studies image?
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Focus on your market
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Chasing the youth market
“Being where our users are”
“Marketing what we do”
Following bandwagons?
Perceived “solutions”
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The Power of Like?
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• Increasing visitors to the library
• Increasing use of resources
• Building public/council recognition
• Increasing donations
Web 2.0 goals?
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Measures of success:
• What you create – items posted/shared.
• People accessing it – downloads/views.
• Interaction with your content – comment, feedback, tagging, etc.
• Increased enquiries
Or These?
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Measures of success:
• Creative communities fostered.
• Level of inter-user engagement & support.
• Collaborative content creation.
• Community-generated content.
Or Rather?
A changing paradigm
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Heritage Gallery
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The 'S' Factor
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Social Media
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Flickr and online forum
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Embedding Video Clips
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Community film-making
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High Street project
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Solihull Earth
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Memoryscapes
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Content creation
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• Strategic integration
• Mainstreaming
• In the library and online
Self-organised Learning
The Future?
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Family History podcasting
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Place-based information
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RelevanceVisibilityStrategy
IntegrationCreativity
(Radical) Trust
Essentials for success
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People or Content?
People AND Content
Web 2.0: The Essential Mix
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Beyond Lurking and Liking
David GillHeritage, Information & Virtual Services Manager
Solihull MBCe-mail: [email protected]