beyond linux - the open stack

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Commercial Open Source Software:: Linux and Beyond...A good look at the advancement of the subscription model of selling software and how it ties in nicely with the Open Source model. The \'Open\' Stack concept allows you to understand the importance of avoiding vendor lock-in and the commercial open source alternatives to proprietary software in the marketplace today.

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Page 1: Beyond Linux - The Open Stack

Commercial Open Source Software:Linux and Beyond...

Walli DatooSnr. Product Manager – Open Source SoftwareInteractive Ideas

Page 2: Beyond Linux - The Open Stack
Page 3: Beyond Linux - The Open Stack

HARDWARE

Expansion of x86 hardware – Intel & AMD

Cheaper hardware- Scale up and Scale out – Clock Cycles v/s Cores

Homogenous hardware – HP, Dell, Fujitsu, IBM

Higher rate of innovation – Economies of scale

Hardware becomes commodity – Leasing for shorter refresh- Vendor Lock-In is reduced

Page 4: Beyond Linux - The Open Stack

VIRTUALISATION

Ability to use unused CPU clock cycles

Using cheaper hardware to further scale up- Intel VT & AMD Opteron- Cores become important

Easier administration and maintenance

Hypervisor is the Operating System

IT Infrastructure management becomes important

Page 5: Beyond Linux - The Open Stack

PLATFORM

Open Source Operating System changes software model

Subscription Model is more agile and has more value- Mirrors hardware leasing model

Better software through collaboration and openness

Operating System is the Hypervisor

Performance, Stability and Scalability become important

Total Cost of Ownership (TCO)is paramount

Page 6: Beyond Linux - The Open Stack

DATABASE

As hardware and computing increases databases become important

Stickiest part of the stack- Migrating data is not done overnight- Vendors can keep charging- $28 billion market

Open Source database employs subscription model

Oracle Compatibility – Easier migration

IT budgets are decreasing, cost of database licence is increasing

Cross Platform capability

Page 7: Beyond Linux - The Open Stack

MIDDLEWARE

Application development becomes prevalent

Two schools of development- '.NET' - Microsoft- JAVA – Open Standards Language

Cores become important as virtualisation is utilised to deploy applications

Open Source Model allows agility to scale deployment of application as demand grows

Total Cost of Ownership (TCO) reachesthis high up the stack

Cross platform capability

Page 8: Beyond Linux - The Open Stack

THE 'OPEN' STACK

Page 9: Beyond Linux - The Open Stack

The 'OPEN' Stack

OPEN because...of standards and choice- 'IT' constantly changes...but can you?

OPEN because...open source development model- Collaboration = better software + innovation

OPEN because...no 'Vendor Lock-In'- What is your cost of exit?

OPEN because...of the subscription- 'IT' is commodity all the way up the stack- Bundle hardware and software into a 'annual

subscription' model- Annuity model – repeat business

Page 10: Beyond Linux - The Open Stack

Making it easy...

PRODUCTMANAGEMENT

WHITE LABELLEDPROFESSIONAL

SERVICES

Page 11: Beyond Linux - The Open Stack

THANK YOU...Welcome to a new way of selling software

Walli DatooSnr. Product Manager – Open Source Software

[email protected] 3444 235