beyond linkedin
TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Going BeyondLinkedIn
How Smart Recruiters Find Today’s Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
[email protected]@MikeNWalsh
Matt Charney
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
What LinkedIn Delivers
What Today’s Candidates Care About
Influencing the Candidate
5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Target More Effectively
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Why Do People
Use LinkedIn?
To network
To look for a job
Marketing/communication
Search for professional
talent
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Challenges
Limited to business
professionals
Many people aren’t
interested in finding a new
job or being contacted
Limited information for
potential candidates to get
to know your company
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LI vs Twitter/Facebook
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How do you
reach
EVERYONE
who is open to
a new job
opportunity?
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Reach Candidates Where They Are Researching Companies
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What Candidates Care About
Awareness (not aware)
Consideration (informed)
Interview (prepared)
Offer (invested)
Hire (quality hire)
Candidate is made aware of an opportunity
Candidate researches and considers the opportunity
Candidate prepares for the interview process
Candidate decides whether to accept or decline an offer
Candidate becomes an employee and posts a review
LinkedIn InMail
GlassdoorMonster
Company & CEO Ratings
Open PositionsEmployee Reviews
Interview Reviews
Interview Questions
Salary Comparison
Benefits Review
Employee Review
Indeed
Headhunter SEO
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What Candidates Care About
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Today’s Candidates Seek Transparency and
Authenticity in their Job Search
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51% of new employees today
have buyer’s remorse
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Say reviews from
employees influence
their job decision95%
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69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!
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How do you
influence job
seekers at the
point of career
decision?
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Building Trust Is Key
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“Woo” the Candidates
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Be Real and Get Your Employees Onboard
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Showcase Your Employer Value Proposition
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Amplify Your Message
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5 Strategies for Recruiting Beyond LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
1.) Get Creative with Search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
2.) More effective targeting
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
3.) Find the Next Generation of Talent
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
4.) Use Your Resources & Optimize
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Career Sites
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Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn
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Gain More Than Just the Employer’s Perspective
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Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth
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Sources of Hire
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Questions?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
[email protected]@MikeNWalsh
Matt Charney