Beyond Linked In Pp Presentation (Final)

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From Presentation to Boston Bar Association, this slideshare discusses why social media is an effective tool and how to avoid some of the pitfalls


<ul><li> 1. Beyond LinkedIn: Advanced Social Media for Lawyers Martha SperryDoug Cornelius February 2, 2010</li></ul> <p> 2. 3. 4. What Is Social Media? </p> <p>Image Care of PixelPipe October 28, 2009 5. Audience Poll 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated 8. Why Social Media? </p> <ul><li><ul><li><ul><li><ul><li>1. Build aWeb Presence </li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li>2. Monitor and Guard your Brand/Reputation </li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li>3. Connect withPeers andClients </li></ul></li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li><ul><li>4. GainKnowledge </li></ul></li></ul></li></ul></li></ul> <p> 9. 10. 11. 12. 13. 307 Million 350 Million active users 1,176 Million 1,335 Million 14. 15. 41% of AmLaw 200 law firms have blogs. 16. Why Not Social Media? 17. "I dont know what social media is. Its kind of scary." </p> <ul><li>Educate yourself </li></ul> <p> 18. "There is too much information out there to wrap my head around." </p> <ul><li>Discover Efficiency Tools </li></ul> <p> 19. "There is so much drivel on line. I have real work to do." </p> <ul><li>Filter Out The Noise </li></ul> <p> 20. "I dont have time to contribute." </p> <ul><li>Automate </li></ul> <p> 21. "My clients arent using the stuff so why should I?" Take a look at some facts ... 22. 1/4 of adults publish a blog, upload video or audio. 60% have profiles on a social networking site. 70% read blogs, tweets &amp; watch online video. </p> <ul><li>In 12/09, unique Facebook visitors doubled from </li></ul> <ul><li>54.4M to 112M </li></ul> <p>53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's willincrease spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, &amp; posing questions on forums to get information 23. "If I stay away, I won't risk brand damage." </p> <ul><li>Can you risk anonymity? </li></ul> <p> 24. 25. "Traditional media has a bigger audience. I should spend resources there." </p> <ul><li>Traditional media is moving on-line. </li></ul> <p> 26. "Management isn't interested." Firm-Controlled, Low-Cost, Self-Directed. 27. "Do these sites have staying power?" </p> <ul><li>Connections transcend platform </li></ul> <p> 28. "It's all so confusing. Maybe I should just avoid it." </p> <ul><li>Learn. Plan. Do. </li></ul> <p> 29. "Flashy Web strategies are for Coca Cola &amp; Best Buy."</p> <ul><li>The Web is the (Near) Future For All Goods &amp; Services </li></ul> <p> 30. 41% of AmLaw 200 law firms have blogs. 31. 32. Bar Rules </p> <ul><li>Lawyers are a regulated industry and need to comply with those restrictions.</li></ul> <p> 33. RULE 7.1 Communications Concerning a Lawyer's Services </p> <ul><li>A lawyer shall not make afalse or misleadingcommunication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.</li></ul> <p> 34. RULE 7.3 Solicitation </p> <ul><li>(f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client. </li></ul> <p> 35. RULE 7.4 Fields of Practice </p> <ul><li>(a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication.... </li></ul> <ul><li>(b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization... </li></ul> <ul><li>(c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area..... </li></ul> <p> 36. 37. Questions? ? ? ? ? ? ? ? ? ? ? ? ? </p>


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