beyond linked in pp presentation (final)

Download Beyond Linked In Pp Presentation (Final)

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From Presentation to Boston Bar Association, this slideshare discusses why social media is an effective tool and how to avoid some of the pitfalls


  • 1. Beyond LinkedIn: Advanced Social Media for Lawyers Martha SperryDoug Cornelius February 2, 2010

2. 3. 4. What Is Social Media?

Image Care of PixelPipe October 28, 2009 5. Audience Poll 6. What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information 7. Types of Web Outposts Communication Social Networking Collaboration User-Generated 8. Why Social Media?

        • 1. Build aWeb Presence
        • 2. Monitor and Guard your Brand/Reputation
        • 3. Connect withPeers andClients
        • 4. GainKnowledge

9. 10. 11. 12. 13. 307 Million 350 Million active users 1,176 Million 1,335 Million 14. 15. 41% of AmLaw 200 law firms have blogs. 16. Why Not Social Media? 17. "I dont know what social media is. Its kind of scary."

  • Educate yourself

18. "There is too much information out there to wrap my head around."

  • Discover Efficiency Tools

19. "There is so much drivel on line. I have real work to do."

  • Filter Out The Noise

20. "I dont have time to contribute."

  • Automate

21. "My clients arent using the stuff so why should I?" Take a look at some facts ... 22. 1/4 of adults publish a blog, upload video or audio. 60% have profiles on a social networking site. 70% read blogs, tweets & watch online video.

  • In 12/09, unique Facebook visitors doubled from
  • 54.4M to 112M

53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's willincrease spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information 23. "If I stay away, I won't risk brand damage."

  • Can you risk anonymity?

24. 25. "Traditional media has a bigger audience. I should spend resources there."

  • Traditional media is moving on-line.

26. "Management isn't interested." Firm-Controlled, Low-Cost, Self-Directed. 27. "Do these sites have staying power?"

  • Connections transcend platform

28. "It's all so confusing. Maybe I should just avoid it."

  • Learn. Plan. Do.

29. "Flashy Web strategies are for Coca Cola & Best Buy."

  • The Web is the (Near) Future For All Goods & Services

30. 41% of AmLaw 200 law firms have blogs. 31. 32. Bar Rules

  • Lawyers are a regulated industry and need to comply with those restrictions.

33. RULE 7.1 Communications Concerning a Lawyer's Services

  • A lawyer shall not make afalse or misleadingcommunication about the lawyer or the lawyer's services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.

34. RULE 7.3 Solicitation

  • (f) A lawyer shall not give anything of value to any person or organization to solicit professional employment for the lawyer from a prospective client.

35. RULE 7.4 Fields of Practice

  • (a) Lawyers may hold themselves out publicly as specialists in particular services, fields, and areas of law if the holding out does not include a false or misleading communication....
  • (b) Lawyers who hold themselves out as "certified" in a particular service, field, or area of law must name the certifying organization...
  • (c) Except as provided in this paragraph, lawyers who associate their names with a particular service, field, or area of law imply an expertise and shall be held to the standard of performance of specialists in that particular service, field, or area.....

36. 37. Questions? ? ? ? ? ? ? ? ? ? ? ? ?


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