beyond keyword research: deep data dives with semrush api modules
TRANSCRIPT
S Independent consultant and freelancer: SEO and content marketing.
S Website started as destination for SEOs and Social Media strategists. Now hosts free SEMrush tools as well.
S Search Engine Journal Contributor.
S Recent alum of SEMrush.
S Digital experience started 1996, graduate student at BU College of Communications.
About Eric
About API Modules
S Web based API modules allow deeper and faster analysis of SEMrush data
S One to many comparisons vs. many to many
S Most actionable use: find how topics and keyword phrases are related
Eric Van Buskirk: TweetPhiladelphia.com
Bulk Keyword Search
S Report shows you the pages (URLs) that appear in the SERP for your keyword phrase
S Find most authoritative pages, not domains, for top keywords related to an entity or topic.
S http://tweetphiladelphia.com/bulk-search-keyword/
The Semantic Web
S Latent Semantic indexing (LSI): how machines compare documents they index
Boiling the Ocean
Related Keyword Tools
S Often work best with user interaction
S MarketMuse, natural language learning
S Google keyword Planner: mostly phrase match S Not showing strength of relationship
Core Topics
S Core topic, in this case “landscape gardening”.
S “Core” because it represents a center with other topics and keywords being near and far from it.
S Many of your “competitor” PAGES for a keyword phrase are from domains far more authoritative than yours
Bulk Search by URL, Organic
S Other keyword phrases that also rank with SEMrush, showing traffic from same URL.
S Do a few searches on SEMrush, or with the Bulk Search By URL module
S Get a list of 15 ranked URLs to compare side by side for your core topic. URLS ranked top 5 on SERP.
Free SEMrush Modules: TweetPhiladelphia.com
Comparing Occurrences
Eric Van Buskirk: [email protected]
Occurrences Keyword Search Volume CPC
18 landscape design ideas 2400 2.25
12 landscape plans 880 2.12
11 landscape design online 1600 2.39
9 landscape design photos 210 1.51
7 garden design magazine 720 0.46
6 yard design 1000 2.41
4 tree landscaping 480 4.9
Traditional Keyword Research
S SEMrush Organic Competitors
S How much page authority and link equity for competitors?
S SEMrush Rank
S Free tool for page and domain authority: seoreviewtools.com
Eric Van Buskirk: TweetPhiladelphia.com
Applying Traditional Keyword Research Techniques
Content Guide
Page Primary Keywords Comments How to use keywords
http://www.breathingcolor.com/blog/how-to-create-camera-profiles-using-the-colorchecker-passport-with-adobe-cs5/ Goal: improve, currently ranks #10 for colorchecker passport
Xrite -‐ not men=oned? Need to men=on unless good reason not to
update, and info from HTTPS://WWW.XRITE.COM/1234
gretagmacbeth colorchecker
forums.adobe.com/thread/abc Update to post
Page Secondary Keywords How to use keywords
x-‐rite checker new content block
color profile new content block
accurate color add to current text
colorchecker passport alt-‐img
Breaking Bad Content
Google is God
• “Quality” content is subjective
• But Google’s machine learning is powerful artificial intelligence
Industry Search Trends
Eric Van Buskirk: TweetPhiladelphia.com
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Eric Van Buskirk: [email protected] @ericvanbuskirk
