beyond craft culture
DESCRIPTION
Presentation at the Design&craft Conference 2010TRANSCRIPT
BEYONDCRAFTCULTUREDesigninganewcontemporaryauthen?c
EleonoraLupo,PolitecnicodiMilano
THETHESISDesigndrivenwaysandprocessesofdesigningnewcra2,basedontheparadigmsofac3ve‐ac3onandactualis‐ac3on
THEHYPOTHESISAAA:Aesthe:csofAc:ve‐ac:on*oftheAuthen:c
1.Thecontext:Art&craI“revival”indesign
“Industrious”designerswhousecra2produc:onprocessestoproduceexemplary*design
From:DeVecchi,www.devecchi.com,www.gabrieledevecchi.it
1.Thecontext:Art&craI“revival”indesign
“Industrious”designerswhousecra2produc:onprocessestoproduceexemplary*design
From:HellaJongerius,www.jongeriuslab.com
1.Thecontext:Art&craI“revival”indesign
Cra2smanship*andcra2exper:se*andproduc:onprocesseswithinthecontemporaryindustrialproduc:onchains
PoltronaFrauCasanova
From:GiampieroBosoni(ed.by),Italy:ContemporaryDomes:cLandscapes1945‐2000,
Skira,Milano,2001
1.Thecontext:Art&craI“revival”indesign
Cra2smanship*andcra2exper:se*andproduc:onprocesseswithinthecontemporaryindustrialproduc:onchains
LouisVuiYonAdver:sement2009
1.Thecontext:Art&craI“revival”indesign
Limitedseriesobjects
TriennaleDesignMuseum,2°edi:on2009‐10“Serie‐fuoriSerie”www.triennaledesignmuseum.it/museo.php
1.Thecontext:Art&craI“revival”indesign
Limitedseriesobjects
ObjectRoYerdamInterna:onalArtfairwww.objectroYerdam.nl
2.CraIheritageasknowledgerepertoryfordesign
Open‐ended*knowledgesystem(SenneY,2009)orrepertory*offormsandprocesses
“Usevalue”oftypicalknowledgeandintangible&tangibleheritagerelatedtocra2prac:ceandembeddedinpeopleandevolvingindoing:‐ Produc:ve(artandhandcra2products,tradi:onalrecipes,gastronomic
products)‐ Rela:onal(celebra:ons,rites,customs,popularandreligiousfeastsand
manifesta:ons)‐ Ri‐produc:ve(art,music,theaterexpressions,languages)
2.CraIheritageasknowledgerepertoryfordesign
Sustainablefactorsforthere‐useofcra2knowledge:
Ownershipdefineshowmuchthedepositaryoftheknowledgeundergoingtheexploita:onisinvolvedintheprocess;
Controles:matesthecapacityoftheownertomanageanddecidehowandwhentouseitsknowledge;
Impactevaluatestheamountofthebenefitsthattheownerreceiveback(directlyorindirectly)bytheexploita:onprocess.
3.Newformsofauthen?city*
Formsandprocessesasfactorsofauthen:city(incon:nuity/discon:nuity)andsourcesfornewdesign
*Authen:c‐ac:on:Fromana:veauthen:ctoanoriginalauthen:c(fromiden:ty,:picity,originality,toexemplarity,representa:vity,recognisabilityandriproducibility)
4.Aesthe?csofinnova?on
‐ Iden:fica:onofthepoten:alofac:ve‐ac:on*ofcra2,or“constants”asstrongandrecognizableculturalreferencestothena:veformsandprocesses(“abacusofarchetypes”)
‐ Designofactualis‐ac:onprocesses,fromtradi:onaltocontemporary,basedontwovariablesoftransferabilityandre‐contextualisa:on:inanewgeo‐culturalcontextandthema:cambit
4.Aesthe?csofinnova?on
EXAMPLES:CASESTUDIES
Formafantasma/“Baked”
‐ Innova:onofformsmanteiningthesameprocess‐ Transferprocessfromthena:veambittoanewambit(fromdecora:ontotable
ware,fromfolkeventtodailylife)withinthesamelocalgeographicalcontext
GinevraMaXoli/Lavec(Ollarestonefromvaltellina)andaccessorises
‐ Innova:onofformsmanteiningthesameprocess‐ Externalcrossfer:lisa:on:transferprocessfromthena:veambittoanewambit
(fromtablewaretofashionaccessorises)inanewglobalgeographicalcontext
StudioGlithero/Blueprint
‐ Newformsandprocess‐ Transferprocessfromthena:veambittoanewambit(from:ssueeprin:ngto
vases)inanewglobalgeographicalcontext
CONCLUSIONSustainablefactorsac:va:onpoten:alauthen:ca:onprocessesAesthe:csstrategiesAnewcontemporaryauthen:c,beyondcra2culture
