beyond connectivity: top retailers discuss biz transformation via mobility
TRANSCRIPT
BeyondConnec*vity:TopRetailersDiscussBizTransforma*onViaMobility
GLENNALLISON,VP,EnterpriseArchitectureandITSolu*onDelivery,TractorSupplyCompany
SCOTTEMMONS,DirectorandFounder,Innova*onLab,TheNeimanMarcusGroup,Inc.MICHAELSTRAUSE,Dir.,ArchitectureandEngineering,ToryBurch
INTELLIGENT EDGE
CONNECTING PEOPLE, PLACES AND THINGS TO ENABLE
NEW DIGITAL EXPERIENCES
BRAND EXPERIENCE IT EXPERIENCE
OPERATIONAL
EXPERIENCE
WORKPLACE
EXPERIENCE
ARUBA MOBILE FIRST PLATFORM
802.11AC WI-FI, MULTI-GIG
SWITCHING, REMOTE AND
BRANCH ACCESS
ARUBA BEACONS
AND SENSORS
IT SERVICES BUSINESS AND USER FACING APPLICATIONS
Scott Emmons
Director and Founder,
Innovation Lab
Glenn Allison
Vice President, Enterprise Architecture
& IT Solution Delivery
Michael Strause
Director, IT Architecture &
Engineering
Alan Ni
Director of Vertical Marketing
Tractor Supply CompanyLeading Rural Lifestyle Retailer
• Largest operator for the lifestyle
• Primarily located in rural communities
• Nearly 1,600 stores in 49 states
Our Customer
• Land and animal owners
• Self reliant and DIY
• Loyal and growing
Unique Niche
• Dependable supplier
• Items to care for home, land, pets & animals
Mission & Values Driven Culture
Track Record of Growth
Recent Technology Innovations • Modernization of store IT infrastructure – including wide
area network upgrades to nearly 1,600 locations in 10 weeks
• Transformation of data center using webscaletechnologies enabling greater agility, scale to support growth, higher reliability, and lower cost
• New business capabilities to better serve customers• Buy Online Pickup in Store• In Store Kiosk• Team Member Mobility
COMPANY OVERVIEWTory Burch
2004Our brand debuts during Fashion Week with the Elizabeth Street Store in Nolita neighborhood.
We launch our ecommerce site, toryburch.com
2006“Reva,” our iconic ballet flat named after Tory’s mother, is born.
Tory Burch goes global with distribution in London and Dubai.
2005Tory appears on Oprah as the “next big thing in fashion.”
Tory is honored with the Fashion Group International Rising Star Award for Best New Retail Concept
2009The Tory Burch Foundation launches
The Tory Blog, Tory Daily, goes live
We open our first international flagship, in Tokyo.
2010We unveil our first Europe flagships in London and Rome.
Expand in Asia with Store in Seoul, Taipei and Hong Kong
We introduce our first eyewear collection with Luxottica.
2011Tory Burch arrives in the Middle East with first store in Dubai.
50th store opening and our first in China. Ni hao, Beijing.
First International ecommerce site, toryburch.jp, goes live.
Madison Avenue. Store Opening
We host our first runway show
2013Fragrance and beauty capsule collection, with Estée Lauder.
100th store, in Shanghai.
Our Home collection launches.
Tory Burch stores arrive in Istanbul and Munich.
Tory Daily app is nominated for a Webby Award.
2012Tory Daily, our first app, launches
First stores in Singapore and Brazil.
Toryburch.com launches in the U.K. and Germany followed by France and Italy (2013).
2014Watches with Fossil debut.
Our first book, Tory Burch In Color, is published and becomes a bestseller.
Our largest global flagship launches at Shanghai’s Kerry Centre followed by a flagship in Milan.
2015Bonjour, Paris! Flagship launches in Paris
Tory Sport launch Online.
2016First Tory Sport Store Opens in Flat Iron followed by two additional stores in East Hampton, and Dallas
WIRELESS and MOBILE
INNOVATIONS
Tory Burch
EMV
ClientBook
Chip & Pin
Analytics andLocation Engine
N E I M A N M A R C U S
I L A B :
• Founded 4 years ago
• Focused on researching and
championing new technologies for
Neiman Marcus
• Acts as an innovation center of
excellence
• All Neiman Marcus associates are our
partners!
I N T E R A C T I V E D I S P L A Y S H E L V E S - P E R C H
M E M O R Y M A K E O V E R ™
L A S T C A L L A S S O C I A T E C O M M U N I C A T I O N S
Scott Emmons
Director and Founder,
Innovation Lab
Glenn Allison
Vice President, Enterprise Architecture
& IT Solution Delivery
Michael Strause
Director, IT Architecture &
Engineering
Alan Ni
Director of Vertical Marketing
BOOTH #1331