BEworks is a leading management consulting firm that specializes in applying behavioral economics

to real-world challenges.

We’re Predictably Irrational

We’re motivated by more than money

We’re constrained by time, resources and mental energy

We’re Predictably Irrational

Thinking beyond traditional incentives

VELObill

Thinking Beyond Traditional Incentives

OPower

Reduced average household energy consumption by 2%

Social Norms: We’re Motivated to Behave Like Others

Caution!

Expedia Headspace

Social Norms: We’re Motivated to Behave Like Others

Kondis

Kilowatt hours = ?

Sugar Consumption

Concretization: Making the Data more Meaningful

TamagotchiNexi

Misattribution: Anthropomorphizing Technology

Habits: Much of our Behavior is Automatic and Subconscious

Stikk.com

Commitment Devices: Help us stick to our goals

Ex-girlfriend blocker

Commitment Devices: Help us stick to our goals

BEworks Diagnostic Toolkit – Our Scientific Approach to Understanding & Influencing Customers

A correct diagnosis is half the battle

There are many patterns of irrationality that

influence judgment and decision-making

Want more BE?Wardah Malik

&Colin West

wardah@beworks.cacolin@beworks.ca

416-920-1921180 Bloor Street, Suite 1000

Toronto, ON M5S 2V6