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made to ensure no grain is damaged in the stocks are in the northern states of Punjab last few years (which led to storage woes), monsoon,” Food Minister K V Thomas told and Haryana,” Thomas said. He added the the minister said a policy needed to be reporters. He added of the total foodgrain remaining stocks would be shifted in formulated to correct this. “I have written stock in central pool, estimated at about 82 phases, since these were not as vulnerable to the prime minister to formulate a policy, million tones, about 87 per cent was in safe as the rest. as in the last few years, FCI purchased 80-

He said along with augmenting storage storage facilities. The rest faced high risks, 90 per cent of the grains coming to mandis. space through the Private Entrepreneurship since it was stored in katcha facilities. A few years earlier, it was 25-30 per cent,”

“We have prepared a comprehensive plan Guarantee Scheme, under which the Centre he said.to ensure all the grain stored in katcha plans to add 15 million tonnes of additional He added the recent decision of an storage facilities is shifted from there at the storage space (space for four million tonnes empowered group of ministers to allocate earliest so that minimum grain is has already been constructed), it had also an additional five million tonnes of grain damaged,” Thomas said, adding 1.7 million planned an initiative with the rural for distribution through ration shops and tonnes would be shifted in June, and 1.6 development ministry. three million tonnes for sale in the open

Under this, construction of grain storage million tonnes in July. In shifting the grain, market would also help create additional he food ministry assured the nation facilities in villages and talukas would be those stored in low-lying areas would be storage space. “We are working to make all efforts were being made to carried out under the Mahatma Gandhi given priority, followed by those stored in the scheme for open market sale more ensure foodgrains were not National Rural Employment Guarantee T rice and sugar mills. Stocks in the godowns liberal, so that the entire allocated quantity

damaged because of improper storage. Scheme.of Food Corporation of India (FCI) and is purchased by bulk consumers,” he said, “We have, in principle, agreed to This, despite the fact that due to poor state governments would come next. adding he had written to all chief ministers implement this programme. The finer storage facilities, 6.61 million tonnes “By the end of July, almost half the high- to take their Public Distribution System details would be worked out soon,” he said.remain vulnerable to the vagaries of the risk stocks would be shifted before the allocation for six months at one go. He said Lamenting the fact that FCI had emerged impending southwest monsoon. monsoon hits the northern parts of the he was willing to work with them to the sole buyer of foodgrains in India in the “I can assure all the best efforts are being country in full steam, as most of these resolve financial concerns.

Will ensure minimum damage to grain stocks: Food ministry

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everages & Food Processing Times-July-I-2012B 2

Top 10

food and drink

trends for 2012helps to give consumers a distinct health, and omega-3 products).impression of the product's quality.1. Health and wellness consumers who do not have a

10. Softer claimsHealth and wellness is a trend which diagnosed food allergy but do believe EFSA regulations have taken the shine 9. Over 55 and fitter than everhas had an over-arching influence on their general health improves with the

Longer working lives and a strong off the functional health market and the the developments of the food and omission of certain foodstuffs from interest in maintaining a healthy, active cost/benefit trade-off of substantiated beverage industry in recent years and their diet for example avoiding lifestyle is leading to the creation of EFSA claims is unlikely to provide a this influence is set to continue into wheat/gluten to combat bloating. more products which are tailored to the strong competitive edge in most cases. 2012. Key priorities for companies Therein lies an opportunity for both specific needs and wants of these Instead manufacturers will persist with include the continued efforts to meet mainstream manufacturers to highlight consumers. Health benefits will be at seeking out a softer approach to deliver guidelines on the reduction of salt, fat additional product benefits as well as the forefront of the market and this will key messages to their consumers and sugar as well as the active allowing the traditional 'free from' be a key area of development for the (within colour, imagery, and promotion of health benefits on brands to break the niche mould within functional ingredients market in phraseology).products (ranging from 'one of your which they've traditionally operated.particular (think glucosamine for joint five a day' to more niche areas such as

6. On-going demand for naturalthe inclusion of functional While the hype around the natural ingredients).trend has dampened slightly, the effects are on-going particularly as 2. Sustainabilitylarger multinationals weigh up the There is a continued focus from cost/benefit of switching to natural companies on issues of sustainability components (e.g. food colours, and this is likely to be a present and flavours). However, the practicalities influential trend for many years to have set in and companies now need come as companies work hard to to consider issues such as the streamline their practices and supply sustainability of supply as well as the chains into more ethically-sound longevity of consumer demand in operations. This encompasses a whole their particular product area (e.g. range of issues including packaging-those product categories with reduction initiatives, ever-more ethical inherent natural associations are sourcing policies and reduction of food likely to remain in demand).miles.

7. The budget conscious still seek 3. ConvenienceWhile we're engaging with food more affordable luxuries

Unrelenting pressure on household than ever, our busy, chaotic lifestyles budgets will see retailers continue to simply will not allow elaborate home-flex their 'value for money' cooked meals during the working credentials, thus manufacturers will week. In addition, the development of persist in their efforts to seek cost-new 'ready meal' concepts in the form effective solutions. Conversely, of meal kits and premium offerings however, food is seen as an ensure that choice and quality of affordable luxury and therefore prepared meals are like never before.lucrative opportunities do exist, for

4. Flavour solutions example in the form of 'staying in' Compensating for lower levels of salt, solutions (such as meal kits) and fat and/or sugar will continue to more premium offerings.increase the need for more flavourful solutions. Combinations of herbs, 8. Quality linked to location

The demand towards locally-spices and other strong flavours will produced and -sourced fresh food provide a flavourful backdrop to many including meat, vegetables, fruit, and products – such as lemongrass, garlic cheese has not abated and will and ginger or the use of seaweed as a continue into 2012. Secondly, more salt enhancer.exotic ingredients such as

5. 'Free from' foods market Madagascan vanilla will also benefit The crux of this market lies within the from an overt provenance message. seemingly growing number of The clear message is that location

everages & Food Processing Times-July-I-2012B Food & Drink 3

Minister's chief of economic advisory he Cabinet Committee on Economic council, C Rangarajan, recommended Affairs approved export of 2 million T exporting 2 million tonnes of wheat through tonnes of wheat to create storage state agencies and another 1 million tonnes space for the new crop.

A floor price of Rs 12,400 per tonne has through private traders. He had also been set by the government for export, but suggested 8 million tonnes of grains to be considering the international market rates it distributed to BPL and another 2 million could entail a subsidy upwards of Rs 1,000 tonnes to APL cardholders. He estimated crore. the total subsidy bill to be around Rs 17,000 The government paved the way for crore. immediate export of 90,000 tonnes by the With a record procurement this year - above State Trading Corporation through its recent 38 million tonnes so far— the state and tender. The export of the rest of the central storage agencies foresee a tough foodgrains would be overseen by a panel time in managing the grains that are headed by the commerce secretary. overflowing as monsoon lashes across the India has already exported 1.3 million country. tonnes of grains so far, but the scare of The attempt to offload grains on an ad-hoc monsoon destroying millions of tonnes of basis through the public distribution system grains lying in the open in unscientific too is unlikely to yield results, with the conditions made the government to opt for states not keen to take increased allocations further batch of exports. on a one-off basis.The decision was taken after the Prime

ndia is planning to export two million buyers in Indian wheat stock, state-owned tonnes of wheat from government trading firm STC, under the Commerce Istock involving a subsidy of Rs 1,000 Ministry, had recently floated a tender

crore and a decision in this regard is and about six-seven bids have been expected soon. received.The proposal is to be taken up by the The export proposal is based on the Cabinet Committee on Economic Affairs recommendation made by the Prime (CCEA) shortly as part of government's Minister's Economic Advisory Council moves to offload food grains in view of (PMEAC) Chairman Dr C Rangarajan.

The government is in the process of storage crunch in the country, sources shedding some excess food grains rather told.

At present, the government has food than allow these to decay for lack of grains stock of 82 million tonnes as of proper storage.

The Empowered Group of Ministers, June one against the storage capacity of headed by Finance Minister Mr Pranab only 63 million tonnes.

Sources said the export of two million Mukherjee, recently decided to offload an tonnes of wheat would entail a subsidy of additional eight million tonnes of rice and around Rs 1000 crore as the cost of the wheat to BPL families and bulk users at food grain in international market is subsidised rates, costing Rs 10,000 crore lesser than in India. to the exchequer.In an effort to test the interest of global

The cause of this widespread malnutrition This is a case of criminal neglect by the cannot be tied mechanically to a lack of government," said D. Raja, national " staples like rice and wheat.secretary of the Communist Party of Many families living on less than $2 a day India, an opposition group. "The ruling are fuelled and filled by subsidised party has been the worst manager of the

demand-supply of food grains." carbohydrate-rich food like wheat chapatis. Officials say that, in all, about 6 million These lack the much-needed protein and tonnes of grain worth at least $1.5 billion other nutrients that come in more expensive (955.5 million pounds) could perish. food. Poor hygiene and contaminated water Analysts say the losses could be far higher are also to blame because they cause because more than 19 million tonnes are illnesses like diarrhoea, which prevents now lying in the open, exposed to searing nutrient absorption.summer heat and monsoon rains. Still, there are real grain shortages in the In India the government buys rice and poorest states.wheat from farmers at a guaranteed price, a Here the problem is an inefficient and support system akin to the subsidies that corruption-prone distribution system. led to Europe's notorious butter mountains Eighteen months ago investigators said and milk lakes. millions of dollars worth of grain meant for Rajiv Tandon, a senior adviser for health poor families had been siphoned off and and nutrition at aid organisation Save the sold locally and abroad in a scam involving Children in India, said that to diversify the hundreds of government officials.country's food basket farmers should be In 2010 the Supreme Court urged the offered incentives to grow vegetables and government to distribute grain free to the other cash crops. hungry rather than let it go to waste in However, he said root-and-branch warehouses and open fields, but that hasn't modernisation is needed. The farm sector happened.was transformed by the introduction of This is because state governments are high-yielding seeds, fertilisers and reluctant to buy extra grain for distribution irrigation during the Green Revolution under the food welfare programme and, nearly half a century ago, ending a even if they were, only people with under-dependence on imports, but it has seen only the-poverty-line ration cards would be incremental reform ever since. entitled to buy it in subsidised shops.Storage is one of the biggest problems of "The problem of rotting grains and the poor all. going hungry lies in the system itself," said "For the last 25 years the storage capacity Biraj Patnaik, principal adviser on food has not been upgraded at all," Tandon said. issues to the court."Part of the grain is officially stored outside The government is now planning a food store houses, where the chance of rotting is security scheme that will guarantee cheap high. There are often not enough sacks and grain to 63.5 percent of the population.tarpaulins, and sometimes it is dumped by a However, critics see this as political graveyard or cremation centre." gimmickry. They doubt that the new A government-supported survey published scheme will be less corrupt, more efficient earlier this year found that 42 percent of or better targeted than current programmes, India's children under 5 are underweight, and they suspect that the government will almost double that of sub-Saharan Africa. not be able to afford a plan that may cost as The finding led Prime Minister Manmohan much as $12 billion in additional subsidies Singh to admit that malnutrition was "a a year.national shame".

6-25 million tons of grain rot while

3000 child malnutrition deaths

occur each day in India

CCEA nod for export of wheat to create more storage space

India planning to export 2 million tonnes of wheat

everages & Food Processing Times-July-I-2012B Food Grains News 4

everages & Food Processing Times-July-I-2012B 5

The Whole Story About Whole Foods Marketinitiating programs to fund low-interest range, vegetarian fed, rBGH free, pastured * Autolyzed Yeast Extractrganic food has become the mantra loans to local farmers, and put farmer's or organic, although it does carry some * Sodium Caseinateof consumers who are aware of the O market space in their parking lots. Follow- organic meats. The word 'naturally' is not * Calcium Caseinatedangers of pesticides, chemicals and through on this initiative has been minimal defined, nor does it have an industry * Soup Basehormones used in the growing and although the store windows have been standard definition. As applied to meat and * Textured Whey Proteinprocessing practices of the commercial plastered with posters extolling the benefits poultry it can apparently mean anything Foods containing these ingredients often food industry. Many of us have come to of eating locally grown foods and from 'free of all chemical additives' to 'not contain MSG:trust stores making the implied agreement spotlighting individual farmers. born with two heads'. * Malted Barleywith us that the food they are selling is But again, as one tours the produce section For produce the quality standard is * Maltodextrinlargely organic, pure and free from there is the perception that image and "colorful and lovingly stacked". Clearly * Brothpesticides, chemicals and hormones. We reality are quite different. In displays of Whole Foods shines in its variety of fresh * Bouillonenjoy those stores where we can revel in largesse, fruits and vegetables are heaped organic fruits and vegetables, most of * Carrageenannature's bounty, enjoy righteous culinary into towering displays. Most of them have which has come a long distance from large delights, and take home whatever appeals tags declaring their points of origin, and corporate farms. There is little locally * Protein Isolateto us because we're sure it's also good for these points are California and Mexico for grown produce. Along side the organics are * Pectinus. Unfortunately, the merger of Whole the most part, no matter where the store is colorful and lovingly stacked conventional * EnzymesFoods and Wild Oats may be a signal that

* Seasoningsit's time to take off the rose colored glasses.* Spices* Soy Protein or Soy Protein IsolatesBehind the Merger* CornstarchIt came as no surprise that this merger was * Rice or Oat Proteinallowed even though it effectively wiped * and anything fermented or modified with out the major competition in the organic enzymesmarket segment. The surprise involved the None of these appear on the unacceptable bizarre, pseudonymous behavior of Whole food ingredients' page. Apparently if it's Foods CEO John Mackey during the six called something else, MSG is acceptable at years between the first offer Whole Foods Whole Foods.made to acquire Wild Oats, which was Dairy products may or may not contain rebuffed, and the second offer made in rBGH. The ones that don't are displayed February, 2007.next to the ones that do. Some are organic, During those years Mackey posted almost some are not.daily on the Yahoo message board for Wild Bakery items contain no bleached or Oats' stock under the name of "Rahodeb" bromated flour. Many do contain processed (an anagram of his wife's name). In these white sugar.posts he belittled Wild Oats whenever its Personal care products contain many of the stock price rose, without disclosing who he ingredients listed on the unacceptable food was. In a post written in March of 2006, ingredients' list. Apparently if it enters your Mackey as Rahodeb said, "Whole Foods body through the skin instead of the mouth says they will open 25 stores in OATS it is okay with them.territories in the next 2 years. The end game The crown jewel of Whole Foods is is now underway for OATs... Whole Foods probably its hot and cold prepared foods. is systematically destroying their viability located, no matter what the season. fruits and vegetables, priced as though they Again, the quality standard for these foods as a business - market by market, city by Labor unions are also upset with Mackey. were organic.is the nebulous word 'natural'. There are no city." Although the image of the stores is Whole Foods conventional produce is artificial sweeteners, colors, flavors, or These posts were designed to keep down abundance, bounty and the good life, Whole grown under the same conditions as synthetic preservatives in their prepared the price of Wild Oats shares. The lower the Foods is the second largest union-free food produce at the 'regular' supermarkets. This foods.Wild Oats stock price, the sweeter would be retailer, behind Wal-Mart. In its twenty- means it may be grown in depleted soil and The salad bar contains a few organic items, the merger price for Whole Foods. seven year history, only its store in fertilized with chemical fertilizers. Unless denoted by red tongs. Most items on the Mackey's efforts to hold down the price Madison, Wisconsin successfully conventional produce is tagged as being salad bar are conventional, the kind that are may have also helped create pressure by unionized, and that fell apart with no pesticide free, it probably isn't. And found in salad bars everywhere.OATS shareholders for their board to contract to show for the efforts of workers. remember that other countries do not The deli dishes as well as those on the hot accept the depressed bid when it finally Whole Foods has taken the position that generally have the level of laws restricting bar are also made to the 'natural' standard. came. This sort of conventional unions are not valid, and has a pamphlet to the use of extremely toxic chemicals on They contain almost no organic ingredients. commitment to the bottom line belies the give workers titled "Beyond Unions". The produce that are in force in the US. Some contain MSG in the form of feel-good healthy vibes pumped out by the chain has also fended off unionizing Growers will tend to use the most cost vegetable/beef/chicken stock, or hydrolyzed Whole Foods publicity department, and it attempts in Berkeley, California; St. Paul effective pesticides rather than the least vegetable proteins. Many are liberally laced smacks of the behavior of more traditional Minnesota; and Falls Church, Virginia. harmful.with canola oil.corporate scoundrels. Grocery items including cleaning products,

Quality Standards at Whole Foods pet foods, dairy and bulk are held to the What it All MeansWhole Foods: Image vs. Reality According to the Quality Standards page of standard of being "natural". Many grocery

Mackey has had great success at marketing the store's website, Whole Foods features items contain organic ingredients. Some of Whole Foods is a Fortune 500 Company, a Whole Foods to the typical affluent, well- products that are "natural", meaning "free them are formulated identically with items huge and highly profitable corporation that educated, liberal organic supermarket of artificial colors, flavors, sweeteners, and sold at 'regular' stores, but sell at much owes its allegiance to its shareholders. As customer. This is a lifestyle customer with a hydrogenated oils". It does not claim that higher prices.every good corporation yearns to do, Whole need to feel that he or she is contributing to all their products are free of such Many of the canned or boxed items such as, Foods is exploiting a niche market in which the betterment of himself, mankind and the ingredients, just the featured products. They soups, chili, stews, gravies, and prepared it is the only big player. Since it has cleared earth. claim commitment to foods that are fresh, frozen or boxed entrees and meals contain the field of major competitors, it is free to But it is harder than ever to make the case wholesome and safe to eat. This is the MSG although it is on Whole Foods list of raise prices and reduce quality. But if prices that shopping at Whole Foods is socially extent of the quality pledge the store makes unacceptable food ingredients. Because go too high or quality too low, another commendable. Whole Foods has faced to its customers. It does not claim that all MSG is so ubiquitous in formulations, you competitor will come along. This is the way well-deserved criticism for the effects it has the foods it sells are organic or free of can suspect its presence in large numbers of of big business. That the schism between on the environment, and its employees. In everything troublesome. bagged, bottled, frozen or canned foods at image and reality may be less at Whole Michael Pollan's bestseller, The Omnivore's There is an extensive Unacceptable Food all stores including Whole Foods, but it is Foods than at many corporations is of some Dilemma, he describes Whole Foods as an Ingredients list posted on the website, and often hidden under another name. When comfort."industrial organic" company that has done the impression is that these ingredients are you see any of these ingredients, you know About the authoraway with the counter-cuisine and local not to be found in any foods sold at Whole the product contains MSG:Barbara is a school psychologist, a distribution that were the center of the Foods. Notably missing from this list is any published author in the area of personal 1960's back-to-nature movement. As Pollan mention of recombinant bovine growth * Vegetable Protein Extractfinance, a breast cancer survivor using points out, there is nothing environmentally hormone. * Gelatin"alternative" treatments, a born friendly or health conscious about Whole The quality standard for meat and poultry is * Hydrolyzed Vegetable Proteinexistentialist, and a student of nature and all Food's practice of flying asparagus from "best tasting, freshest and most wholesome, * Autolyzed Vegetable Proteinthings natural.Argentina in January. naturally raised meat available". There is no * Textured Vegetable Protein

Whole Foods has responded to criticism by promise that its meat and poultry is free * Yeast Extract

by Barbara L. Minton

everages & Food Processing Times-July-I-2012B Organic Food 6

ndia – The Growing Economy As the ranks 5th in size, contributing 6.3% to GDP, Keeping in view the immense business FoodTec India 2012 – Bigger & Better world's largest democracy and a rising 19% to India's Industrial force and 13% to potential being offered by these sectors and Continuing the success trends of 2010 Ipower, India has begun to play a bigger exports. with an objective to create best of the edition PackEx India 2012 and

role on the global stage. As an emerging platforms to discuss and deliberate the International FoodTec India 2012 are Indian Packaging Industry – Poised for a economy the country has experienced latest technological developments for these receiving an overwhelming participation fast growthunprecedented levels of economic two sectors, Koelnmesse YA Tradefair Pvt. response from both national and Alongside all the major sectors packaging expansion, alongside China, Russia, Ltd., an Indian subsidiary of one of the international companies with confirmed industry in India is one of the fastest Mexico and Brazil. India is a cost-effective world's leading trade fair organizers pavilions from Germany, Italy, France, growing sectors with an obvious direct or Koelnmesse GmbH, Germany will be and labor-intensive economy with a strong Europe, China and Taiwan. With over 40% indirect influence on all other industries. organizing 8th edition of International manufacturing and export-oriented international participation, the exhibition is The total worth of the Indian packaging FoodTec India – International Exhibition industrial framework. India has the 2nd expected to be the meeting place for “Who industry is about USD 13 billion, which is on Food Processing and Packaging along largest GDP among emerging economies is Who” of Packaging user industries and expected to grow to about USD 14.5 billion with its concurrent exhibition PackEx based on purchasing power parity (PPP), food & beverage processing industry.by 2015. The industry's average annual India – International Exhibition on With Industry leaders participating in the which is USD 4.19 Trillion and is the 4th growth rate stands at around 13-15%. With Packaging Material, Technology, exhibition including companies like ACG largest economy in terms of purchasing India's per capita consumption of packaging Equipment and Supplies scheduled to be Worldwide; Bosch Packaging; Heat & power parity (PPP).at 1.3 kg, which is very less compared to held from Sep. 11 – Control; Ishida; Veripack; IMA Asian neighbors like China and Taiwan Food Industry – A recession proof sector 13, 2012 at Bombay Exhibition Centre, Industries; ITW India; Siemens; showing 6 kg and 19 kg respectively. This due to huge domestic consumption in the Mumbai. Beckhoff; Nichrome; Sanko Machinery; reflects the great potential forcountry Shanghai Precise; IDMC; Hitachi; business opportunities in the Indian Retrospect 2010India's food processing industry is a Buhler; Multivac; Habasit Ikoka; Reda;

The previous edition held in 2010 became a Packaging industry. Growth in the Indian dominant segment of the food industry with Diversey India; Sealed Air; Azo GmbH; landmark event for Indian Packaging and packaging industry is backed by a number a share of 32%. India is the world's 2nd FASA; Krueger & Salecker; CFS; Food Technology sector with 366 of factors including enormous domestic largest producer of food, next to China. GIMA; Sacmi Filling Spa; Sanko companies exhibiting their products and consumption of food, beverages, agriculture While India has abundant food supply by Machinery, Sapal SA; Visys NV; Domino services including 108 international products, pharmaceuticals, FMCG being world's largest producer of cereals Printech; Ecobliss; Videojet; Can Pack; companies and the exhibition was spread products, etc. and supported by the growing and milk and 2nd largest producer of rice, Hindustan National Glass; Wraptech over an area of 20000 sq. mt. 12142 trade middle-class, increasing consumer wheat, sugar, fruits and vegetables and Machines; Kris Flexipack; Pragati Pack; visitors from the relative industry sectors purchasing power and a boom in the retail inland fish, only 2% of fruits and Parksons Packaging; and many more, the from India and abroad witnessed these sector.vegetables and 15% of milk is actually exhibition will be one stop solution for all products and services on offer.processed which exposes huge potential for processing and packaging needs with live

Press Releasethe processing technology in this sector. demonstrations of machines from overThe Trade Fair PackEx India 2012 & International Despite this, the food processing industry 100 companies from world over.

International FoodTec India & PackEx India 2012 promises to be BIGGER & BETTER

everages & Food Processing Times-July-I-2012B Event News 7

reduce lines and wrinkles, thanks to a Leatherhead's marketing intelligence systems with the ability to readily ou can always tell the age of a combination of lycopene, vitamins C manager. Other categories are also quench free radicals and repair the woman by her neck and hands,” Y and E, soy isoflavones and omega-3 making beauty claims, such as resulting damage. The idea of says Karina Bedrack, sales and fatty acids. chocolate because of the purp-orted replenishing or topping up the body marketing manager with LycoRed. But what works in supplements won't antioxidative benefits of the naturally with dietary antioxidant to prevent “You can use a face cream but only an always work in food, as Aurore present polyphenols.” free-radical damage is the key point inside-out approach to beauty has an DeMonclin, Healthy Marketing Team's Examples of products with a beauty behind this approach.overall effect on the skin on the whole beauty-from-within consultant, points positioning based on their antioxidant However the scientific evidence to body – not just the face.” out: “When it comes to food, people content from Mintel's Global New support this theory is limited.This statement captures the essence of

“Although we know free-radical look for ingredients that sound safe to Products Database include Together nutricosmetics and illustrates why damage is linked to ageing it is hard to eat and as natural as possible. In Drinks' Açai Age Defence drink. The consumers are increasingly buying into make the supplements, you can get away with UK producer is claiming the powerful the concept of ingestible beauty scientific link between eating products.antioxidants and a visible benefit,” says According to Euromonitor, Incles. “There is great interest in anti-nutricosmetics have become a $4 ageing substances derived from food billion market globally and sales are and the most popular ingredients are expected to hit $5 billion by 2015.polyphenol and carotenoids. The However by far the largest growth is antioxidant capacity of a food has often coming from Japan and China which been associated with a higher between them account for over $3 concentration in a fruit that has led to billion of the market, while Europe is the classification of superfruits. But the under-performing.

This is backed up by data from Mintel, presence of antioxidants in the food, which found that new beauty food the amount available in the fruit, as introductions in Europe peaked in well as any measured capacity to 2009, with just under 40 launches and scavenge antioxidant in vitro, is only a have since fallen year-on-year – there predictor of a benefit that cannot easily were just 18 introductions in 2012. be proved in the body.”Mintel's David Jago blames the health In other words, just because an and nutrition claims regulation for ingredient demonstrates high thwarting innovation. “The obvious antioxidant activity in vitro, that explanation is the EFSA regulation – doesn't tell you how it will behave in everyone has become very wary of the human body.

ORAC is a widely accepted means of claims being made,” he says. “I hope it adding more scientific-sounding antioxidants found in the berries in its measuring the antioxidant capacity of is just a temporary blip but it is still a ingredients such as CoQ10.” one-a-day drink 'help fight the effects an ingredient. According to Dr Jean-grey area and companies are nervous of free radicals caused by toxins in the Marie Bard, scientific consultant for of making anything other than bog Antioxidant appeal body and in turn slow the ageing contract research organisation standard claims.” Antioxidants are arguably one of the process'. Biofortis, most of the ingredients with most consumer-friendly groups of In April this year, Brazilian Anti-ageing defies downturn the best ORAC results are extracts of ingredients on which to base a skin- entrepreneur Cristiana Arcangeli Interestingly, within the skin-care flowers, vegetables and fruits, health or anti-ageing nutricosmetic. brought her Beauty'in beauty candy to market, anti-ageing products have including cocoa and tea, rich in Most consumers are familiar with the French market. According to the proved phenolic compounds, flavonoids, antioxidants from the cosmetic market, marketing, nutrients in the candy such particularly resilient to recession, flavanols and anthocyanidols. even if they don't fully understand as collagen and vitamins provide for according to Ewa Hudson, global head “Some of these extracts may yield them. The term 'antioxidant' is also 'renewal, hydration and cellular of health and wellness research with results of 10-15 times those obtained scientific sounding enough to be protection'. In Austria, meanwhile, Euromonitor, and she suggests this with vitamin E as a reference,” he says. credible but not so technical as to be Nöm's Forever Young Superfruit Drink could also be a lucrative avenue for However, he emphasises that ORAC off-putting. is said to contain healthy antioxidants nutricosmetics. tests do not say if the ingredient will “General awareness of antioxidants is from acerola cherries to fight free Bruno Baudoin, global manager of effectively reduce oxidative stress in quite high today – almost everyone radicals and premature ageing. DSM Nutrition Products' 'nourish your vivo.knows what antioxidants are; that they These claims are all pretty strong and, beauty' business, shares her view. “If a company wants to make a claim, help against oxidative stress and in the current climate, it is unlikely that “The European population is ageing there is no chance of success without a improve your immune system,” says many manufacturers would want to risk and this, combined with the health and clinical study run according to Good Bedrack. such bold statements unless they could wellness trend, means consumers are Clinical Practice,” he says. “In this Although innovation in nutricosmetics really be confident of their legality and increasingly likely to seek products to clinical study, it is absolutely necessary has stalled in the last few years credibility. slow down the skin-ageing process,” to measure one or several biomarkers antioxidants continue to feature as a he says. of the oxidative stress in vivo.”key ingredient in beauty foods, Sound science?The dietary supplements market seems After 30 years of researching particularly to communicate anti- So what science is there linking to have already latched onto this polyphenols, Peter Hollman, associate ageing and skin-health benefits. antioxidants to beauty benefits and opportunity. In the UK, for example, professor nutrition and heath at “Superfruit berries such as what on-pack claims can be made?Unilever has launched an anti-wrinkle Wageningen University, the pomegranate and açai feature heavily As Matt Incles explains, the body is supplement branded 'Strength Within' Netherlands, has come to the especially in drinks,” says Matt Incles, endowed with a number of antioxidant which it claims is clinically proven to

How do antioxidants stack up

as beauty food ingredients?

everages & Food Processing Times-July-I-2012B Food Ingredints 8

conclusion that they don't work as fully understand how antioxidants zinc (in relation to their contribution to to date and we await further guidance antioxidants when ingested in foods work in the body but EFSA has maintenance of normal nails), vitamins from the commission.”

It is not surprising, therefore, that and supplements. nevertheless issued some positive A and C and zinc (in relation to their “The antioxidant capacity of a pure companies are shying away from antioxidant-related general function contribution to maintenance of normal polyphenol is determined in a test making hard claims. And even when health claims which could potentially hair), have also received favourable tube,” he explains. “To be of use for the commission does clarify whether be used on beauty foods. opinions.hair, skin and so on, the polyphenol has Products containing copper, riboflavin However as Dr Mary Gilsenan, head of the regulation extends to to be absorbed by the body and only a (vitamin B2), selenium, vitamin C, regulatory services at Leatherhead, nutricosmetics, Mintel's Jago thinks fraction of the compound will reach the vitamin E and zinc can claim that the points out: “the question of whether companies will stick with soft, generic specific tissues. In addition, upon nutrient 'contributes to the protection of claims relating to beauty are within the claims.

“I think the language will be safer – absorption, polyphenols are cells from oxidative stress'; and scope of the EU nutrition & health companies won't talk about beauty – extensively metabolised which will products containing olive oil can claim claims regulation has been raised many they will talk about nourishing hair and change their antioxidant capacity. The 'olive oil polyphenols contribute to the times during meetings between the skin,” he says. antioxidant capacity values of protection of blood lipids from European Commission and polyphenols do not take into account oxidative stress'. In addition, article representatives from member states, No claims necessary?absorption and metabolism, hence 13.1 claims relating to selenium and but there has been no consensus on this In some ways, the outcome of the there will be no relation between health claims regulation is immaterial antioxidant capacity and skin health.”for beauty foods positioned on an With regards to carotenoids, according antioxidant platform as consumers are to Professor Wilhelm Stahl, of drawing their own conclusions based Heinrich-Heine University, Düsseldorf, on other influences.various small human studies have “The amount of information on shown that carotenoids prevent UV-antioxidants and health – especially induced inflammation.beauty – that is out in the market, in “Such photo-protective effects have women's magazines, on the news, is been demonstrated for beta-carotene, huge, compensating for the fact you lycopene, canthaxanthin and lutein,” he can't make a health claim on your says. product – you don't need to,” says As for the mechanism behind the Aurore DeMonclin from Healthy photo-protective effects of the Marketing Team. carotenoids, there is no conclusive She cites Dr Brandt's detoxifying anti-evidence that it is due to their oxidant water booster goji-maqui as an antioxidant capacity.example of a product that has no need “Carotenoids are efficient antioxidants for a claim because it has pictures of and it is assumed that their photo-berries all over the bottle.protective properties are linked to this “Antioxidant is more of a belief driven effect. However vitamin A-related proposition. You cannot feel the pathways, impact on cell signalling or immediate physical benefit. It is more membrane effects may be operative,” intellectual and emotional – you he explains. believe you are better because you know berries – antioxidants – are good Positive opinionsfor you,” says DeMonclin.More investigation is clearly needed to

everages & Food Processing Times-July-I-2012B Food Ingredints 9

The protective benefit of mushrooms Western countries, a fact widely as having children earlier or exercising wo foods commonly eaten as and green tea remained significant even attributed to a different lifestyle. more [as well as diet]." part of the traditional Chinese T after researchers adjusted for other "Breast cancer incidence rates do vary Previous research has supported the diet can reduce a woman's risk

cancer-fighting properties of both of breast cancer by as much as 90 mushrooms and green tea. Mushrooms percent, according to a study are believed to suppress tumor growth conducted by researchers from the and boost the immune system, and may University of Western Australia in also block production of the hormone Perth, and published in the estrogen. Green tea contains International Journal of Cancer.polyphenols, which have been shown Researchers compared consumption of to remove free radicals from the blood mushrooms and green tea between two and hamper breast tumor development.groups of Chinese women, one with Julie Sharp of Cancer Research UK breast cancer and one without. They noted that mushrooms and green tea found that women who ate at least 10 alone cannot make up for an otherwise grams (0.35 ounces) of fresh unhealthy lifestyle.mushrooms per day had a 64 percent "It is important to remember there is no lower risk of developing breast cancer one particular 'super' food that will than those who did not eat as much. protect you from cancer," she said. Those who also regularly drankgreen "Large scientific studies have proven tea reduced their risk by a total of 90 breast cancer risk factors, including in different countries, and China has that the best way to reduce your risk of percent. Dried mushrooms also weight, exercise, smoking and lower rates than the United Kingdom," many cancers is to eat a healthy reduced breast cancer risk, although education level. said Sarah Cant of Breakthrough Breast balanced diet."they were not as effective as fresh Breast cancer rates are four to five Cancer. "This is likely to be due to

ones. times lower in China than in most cultural and lifestyle differences such

Traditional Chinese Food Ingredients Prevent Breast Cancer

everages & Food Processing Times-July-I-2012B Organic Food 10

We debate: Is organic food healthy?superior, greener or more beneficial than fertilizers. This is one area that organic food seems to any people prefer organic food non-organic foods. trump. Sheela Krishnaswamy says, "This because they want to avoid M People may think that organic food is can be seen through an environmental conventional pesticides and First of all, let's understand the answer healthier when compared to conventional perspective. Organic foods certainly benefit colouring/flavouring agents, along with the to this question: What are organic foods? foods, because of the following reasons: the environment. Also, any chemical going idea of propagating environmental-friendly As per perception, organic food is food Pure organic food is grown without the use into the human body through non-organic practices. produced without the use of chemicals, of synthetic chemicals. If chemicals are foods is bound to have a reaction. The kind This has created a popular belief that pesticides and other synthetic formulae to used, they are supposed to be the natural of reaction, intensity, duration and time organic foods are healthier than non-maintain natural goodness. In reality, the kind. lapse between ingestion and reaction will organic foods. Recently, however, experts term 'organic' refers to a broader scope of Organic food is supposed to go through depend entirely on the individual and his have questioned organic food's claim of the way agricultural products are grown and fewer stages of processing. health status." Singh says that one cannot being a healthier option. Some research processed. For a food item to be organic, it It is believed that only the food items, deny the fact that organic foods do not suggests that organic food's healthier status has to grow on safe soil, devoid of which are 100% organic, taste better contain residues of harmful pesticides. She is more perceived than real. Today, with modification, and must remain separate because they are grown in a natural manner. says, "Environment safety is a concern with expert inputs from Sheela Krishnaswamy - from conventional chemicals. If the food Organic foods are grown through the the use of pesticides and fertilizers as these Bangalore-based registered dietitian and item is 100% authentically organic, it is process of organic farming where the norms pollute the soil, water and air. A safer wellness consultant, and Neelanjana Singh grown without the use of bio-engineered of wildlife are respected, and the focus is on environment is an asset for future - Chief Nutritionist, Heinz Nutrition genes, petroleum-based fertilizers, synthetic water, soil and resource management. generations. In organic farms, the animals Foundation India (HNFI), we tell you pesticides and sewage sludge-based Organic food and environmental factors. are treated better and are kept in a more whether organic food is indeed healthy,

natural environment. They are given natural feeds without being injected with growth hormones, antibiotics etc, unlike in the production of non-organic foods." Now that we know the health factors linked with organic foods, let us find out if it is actually healthier than non-organic food. Over the last decade, health studies have evaluated the nutritional differences between organic and non-organic food. An American Journal of Clinical Nutrition review found that these nutritional difference are minute. The man who led the review, Public Health Nutritionist - Dr Alan Dangour, said, "This is the first time all this evidence has been brought together under one single study. Organic food is no worse than conventional but there is certainly no reason for suggesting organic food has a superior nutritional content." [Via] "Nothing is conclusive yet as far the health factor of organic food is concerned", adds Sheela Krishnaswamy. She says, "Although organic supporters claim that there's more nutrition in organic foods, unless the soil nutrition profile improves, the plant nutrition profile will not. As of now, there seems to be no major nutritional difference between organic and non-organic foods." Singh believes that more research is needed in this area and that the future may reveal new facts. "So far, based on 50 years of scientific evidence, there does not appear to be any marked difference between the two in terms of nutritional content/quality. However, a few studies have shown that organic milk and organic tomatoes have a higher content of certain antioxidants," says Singh. (Via - The Independent) In our second post of this two-part series on 'Is Organic Food Healthy?' we will delve deeper into sustainable organic practices, harmful effects of overexposure to pesticides and the right way of buying organic food.

Expert Credits:Sheela Krishnaswamy is a Bangalore-based Registered Dietitian and Wellness Consultant, with a passion to promote healthy eating. She has nearly 30 years of professional experience in clinical nutrition, corporate healthcare, public speaking and writing. Neelanjana Singh is the Chief Nutritionist at Heinz Nutrition Foundation India (HNFI). She believes that people get confused by too many unverified pseudo-scientific theories and strongly propagates practical dietary solutions to health as well as weight problems afflicting both the young and the elderly.

capacity. detrimental impact on their profitability levels and brand power.If you can't beat them, join them One option is to adopt an 'if you can't Successful negotiating strategies beat them, join them' approach and include:move into producing private label Firewalls: By using completely products as well but it is a risky independent sales teams, activity-based strategy, says the report. cost accounting or splitting the branded As the pressure on smaller, second-tier and private label businesses by suppliers rises, many will look to geography and/or market segment, the private label goods as a way to retain brand and private label production can their scale and make the best use of coexist, allowing the dual tracker to their production facilities. By locking benefit from the economies of scale but in new private label supply contracts, making it difficult for food retailers to they may be able to offset, or at least back them into a corner.alleviate, the pressure on their branded Opportunistic: Brand suppliers may fill production volumes. spare production capacity on an ad hoc However, while this may work in the basis. This makes it difficult for a food short term, it is not as straightforward a retailer to get a grip on the dual tracker strategy as it might appear, says but it can increase earnings volatility.Rabobank. Defensive: A private label specialist may be using fancy brands to augment The dual-tracking approach the overall product offering and The danger for those that adopt a dual-risky strategy which can pay off but rivate label will double its facilitate the needs of specific tracking approach, as the strategy is only if the private label part of the market share to half of all goods customers. Typically, the supplier is not known, is that they weaken their P business is economically viable on its sold in supermarkets by 2025. supporting these fancy brands with any bargaining position in relation to their own and is fully embedded in the This represents a challenge and an marketing effort.branded products which rests on the supplier's strategy. opportunity to the food industry. Category Management: Consumer information asymmetry between These B-brands already suffer from That's the conclusion of a new report knowledge of the brand supplier may supplier and retailer as to the supplier's overcapacity, according to Rabobank, by Rabobank, the Netherlands-based prove a valuable asset in order to cost base, pricing structure, and and being able to make the most financial services group. maximize the shelf return for the food innovation pipeline. efficient use of their assets is crucial to The Producing Both Brands and retailer by offering different price Private label suppliers have to disclose their profitability. As a result they will Private Label report says that co- points, creating a win-win situation for more of this information, so dual have to focus on cutting costs and find production of B-brands ('second tier' both retailer and brand supplier.trackers may find their negotiation new strategies to maintain production brands) and private label is a fairly position undermined with potentially

millets. has led to bin-bursting harvests since Overflowing grain bins forced India to ndia's wheat stocks at government The government aims to add up to 4 2007, exacerbating storage problems in lift a four-year old ban on exports in warehouses surged to a record 50.2 million tonnes of storage capacity by I the world's second-biggest wheat September but lower global prices million tonnes on June 1, well the end of June, one government source producer. scuppered efforts to trim bulging above the official target of 4.0 million has said, still leaving a gap of 8 million The government has raised the price it stocks, forcing the government to store tonnes for the quarter ending June 30, tonnes. pays to buy wheat by more than 70 wheat under tarpaulin and exposing the government sources said.The government's storage problem has percent since 2007.Rice inventory for the same period was grain to rot and decay.worsened as farmers 32.1 million tonnes against a target of have just finished 12.2 million tonnes. The government harvesting a record has an extra 3 million tonnes of wheat crop, forecast to be and 2 million tonnes of rice as strategic 90.23 million tonnes reserves over and above the monthly in 2012. Demand stocks.runs at about 76 Much of the grains are left out in the million tonnes a year.open exposed to potential rot as state-A sharp rise in the run warehouses can store only 63 price the government million tonnes against the total 82.4 pays to buy wheat million tonnes of current stocks, which from local farmers includes some coarse grains such as

Private label is big business

India's grains stocks at record high, exposed to rot

everages & Food Processing Times-July-I-2012B News 11

ood processing companies and Indian business strength in West Africa. India's trade with Africa has risen from allied firms have all geared up US$ 25 billion in 2006-07 to US$ 53.3 Fto make a new partnership in billion in 2010-11. India's exports to Ghana, the new business partner in Africa have risen from US$ 10.3 West Africa. More than 100 companies billion in 2006-07 to US$ 20.9 billion including health, IT, ITES, telecom & in 2010-11, primarily due to increase in financial services, value added exports of transport equipment and manufacturing including mining and petroleum products.minerals, energy, infrastructure, India has signed trade agreements with construction, consumer durables, almost all West African countries but pharmaceuticals, science & the volume of trade and investments technology, textiles and education are between India and these countries expected to seek business opportunities remains relatively modest. The reasons in their three-day visit in India show to are lack of infrastructure facilities and Accra, a major city of Ghana from July other trade amenities, which have 9.limited India's trade to basic Led by Vikramjit Singh Sahney, commodities. The language barrier is Chairman and CEO of Sun Group, the another contributing factor.FICCI business delegation will be

participating in this show to promote

Indian food processing firms toseek business s

ynergies in Ghana

everages & Food Processing Times-July-I-2012B Back Page 12