between physical and digital
DESCRIPTION
Keynote presentation at the ER&L 2012 conference, Austin (TX)TRANSCRIPT
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BETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences
ANDREA RESMINI
ER&L 2012 - AUSTIN, TEXAS
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, AnnaudScale model of the library
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, U. Eco
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Name of the Rose, J, Annaud
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
we have to seethe labyrinth
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Teaching Maths, Moving Mountains Trusthttp://www.flickr.com/photos/movingmountainstrust/5050542720/
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Salone del Libro Usato, br1dotcomhttp://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas)http://linkrandom.blogspot.com/
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
UNIVAC, Lawrence Livermore National Laboratoryhttps://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
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Computer room, County of Santa Barbarahttp://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Focault's pendulum, lets.bookhttp://www.flickr.com/photos/letsbook/6781581205/
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Wikimediahttp://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
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Neuromancer, William Gibson
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Tron Legacy
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The Matrix, Wachowsky Brothers
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us
– Institute For The Future
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
Mobiles, frogfotohttp://www.flickr.com/photos/frogfoto/6792036796/
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Tablet use 2, ebayinkhttp://www.flickr.com/photos/ebayink/6816581064/
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Sheffield, toph3rhttp://www.flickr.com/photos/ahxcjb/3552828240/
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what if I ask you to writeor send a message?
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http://news.byu.edu
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Badge at the IA Summit 2011, Eric Reiss
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Smoke signals, F. Remington (partial)
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Ouijia board, scriptingnewshttp://www.flickr.com/photos/scriptingnews/3418293087/
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same task but manydifferent interfaces
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what if someone islooking for a book?
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Circulation deskhttp://libraryservicedesks.files.wordpress.com/
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Search interface, University of Boråshttp://www.hb.se
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Amazon.com
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Searching hb.se on mobile
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Searching hb.se on mobile
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Libraries are creepy, P, Lowryhttp://www.flickr.com/photos/paul_lowry/2266388742/
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the only thing that matters?
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Reading a book, E. Yourdonhttp://www.flickr.com/photos/yourdon/3404987413/
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activities and artifacts merge into complex experiences
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Silos, G. Whitehttp://www.flickr.com/photos/zoomzoom/304135268/
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agricorner.com
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Henry Jenkins
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
The Matrix, Wachowsky Brothers
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish
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Nordstromhttp://www.nordstrom.com/
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a manifesto
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
information architecturesbecome ecosystems
1
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
no artifact stands isolatedall artifacts are connected in one
single user experience
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many an artifactparticipates in open ecologies
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users becomeintermediaries
2
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participants in these ecosystemsactively produce and re-mediate
content and meaning
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static becomesdynamic
3
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ecologies are perpetually unfinished,always changing, always open
to further refinement and manipulation
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dynamicbecomes hybrid
4
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the boundaries separatingmedia, channels and genres get thinner
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horizontalprevails over vertical
5
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intermediaries push for spontaneity,ephemeral structures of meaning
and constant change
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productsbecome experiences
6
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BETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCESANDREA @RESMINI
focus shifts from how to designsingle items to how to design
experiences spanning multiple steps
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experiences becomecross-channel experiences
7
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experiences bridge multipleconnected media, devices and environments
into seamless ubiquitous ecologies
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Thank you