betty campbell chaisson, acb, alb november 16, 2014 club rescue mission
TRANSCRIPT
Betty Campbell Chaisson, ACB, ALBNovember 16, 2014
Club Rescue Mission
“The Toastmasters Club which has the right sort of program does not lose its members.”
Ralph Smedley was quoted..
"The club whose membership is shrinking has something the matter with it.“
Mission
District MissionWe build new clubs and support all clubs in achieving excellence.
My Area Governor MissionContinually strive to better myself and teach what I learn along the way so that others may grow, flourish, develop and refine their personal talents.
Critical Club Analysis
“What happens if we take this or that action?"Required resources to support membersThought-provoking educational speeches that
encourage experimentation Introduce group of peers who share
experiences, ideas and knowledge
Asking Socratic Questions
What are the strengths and weaknesses of….?
What is another way to look at it….?What do we understand about the needs
of the possible membersDo they know about the support systems
Toastmaster offersWhat assistance have they got to date?
S W
T
Strengths
• District assigned two DTM coaches • LGEM supports w/mentoring available• Demo Meeting June 12-14 = 2 real
members joining• Geographical advantage/location
Opportunities
• Sharp Education Growth curve• Membership Camapaign • Innovation on Educational
Developments• Utilze Toastmasters resources to
mentor• 28 years since Charter for club
Threats• Coaches leave prior to sustaining• Load members w/ too much and
lose• Competition with club next building• Loss of reliability and trust• Gap in expereince, knowledge
O
Weaknesses
• 3 Phantom members, 2 coaches and LGEM
• Both new members are first timers • ResourcesNo Website/Welcome
package• No lecturn/banner/timing lights
SWOT Analysis
Strategic Solutions
Training Needs Assessment Reinvent with events to boost knowledgeCreate Club Success PlanSocial Media WebsiteGive it all you got
A Healthy club is where?
Mutually Beneficial Learning
Provide advice and counsel Effectively direct and develop members Information/knowledge source Share experiences Guide by a using self-discovery approach
Member Resources
Comprehensive Member Info PackageWebsite Agenda’s that include descriptionsScripts for roles to help familiarize themselves
with protocol and etiquette Educational power points posted on websiteAssign a mentor for every member
First ImpressionsAdjust your AttitudeStraighten your postureSmileMake eye contactRaise your eyebrowsShake handsLean in slighty
Free Educational sessions set-up Marketing letters for HR contactNewsletter submissionsMarketing posters distributed
Marketing Resources
Successful Club Seriesaddress the quality of club meetingsoffer tips on attracting/maintaining
members fulfills ACS & ALB requirements
Numerous Toastmaster Tools
How to rebuild a Toastmasters ClubA Step-by-step Guide
Where the Club is now…
Club Coaching Opportunities