Better Product Pages: Turn Visitors into Customers

We all aware of the dominance of ecommerce websites in the market

today. The success of any ecommerce website depend on the way you

present your products or services. That is why you need to create a user

experience that gives visitors what they need to become a customer.

Of course, the first impression is crucial for your visitors. Create a

positive and everlasting impression as possible. No doubt, a web design

is the first thing which draws user’s attention, after then you will need to

introduce the product within a seconds. We spend hours making our

homepage attractive, but often forget about the importance of a well-

designed product page.

If people get confused while surfing your products or services like how it

works, they will lose interest quickly. Show them exactly what they want,

that is useful and adds value to their lives.

To make money, you've got to convert at least some of those visitors

and turn them into customers.

In this article we will cover the different aspects of a product

presentation and elements that make a product page successful.

Attract Attention

Before you talk about the quality of your product, you need to make

sure it gets noticed. There are mainly three ways that we believe are

effective. Firstly you should stand out from the crowd; secondly you

should surprise your visitors. And another great way is to add humor on

marketing.

STAND OUT FROM THE CROWD

Tons of websites offer some kind of information about their products or

services and showcase their portfolio about their prior work. Usually,

you see a bunch of boring screenshots accompanied by even more

boring information. Therefore you need to find a clean and appealing

way to demonstrate your expertise.

SURPRISE YOUR VISITORS

Another great way is to offer them something they did not expect: make

them pause and think to decide on what they see.

PEOPLE LOVE HUMOR

Some products are easy to promote because of their function,

popularity or unique look. Some requires a more effective and creative

approach.

Explain the Product

Online services and products especially need a detail explanation or

clarification in order for the audience to make sense of them.

Focus on the

QUALITY

FEATURES

CUSTOMIZATION

USE METAPHORS

Make Use of Context

Context is as important as the product itself. It is the space in which you

show the product in action.

Awake desires

Trigger positive emotions

Appeal to your target group

Offer Sufficient Information

It is important to provide a correct information for selling a product.

People make rational decisions based on factual information

Conclusion

For the above article we have concluded that the first impression is

crucial to attract the visitor’s attention. A good presentation makes an

impact on people’s first impression.

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