Better Made

Marissa Leong - CEO

Jia Min – CFO

Sophie Loh - CMO

IntroductionThese are our KEY points:• Our Company and Products• Elements of Proposal

These are the ELEMENTS of our proposal• Market Opportunity• Market Strategy• Organizational Development• Management Team

Our Company

• Better Made is the name of our company.• We sell desserts and will be baking cupcakes,

cakes, cookies and all things sweet.• They will be designed specially and will be

simple and pastel in colour, since simplicity and pastel are now the trend.

What is so good about Better Made?

The ingredients we use in our pastries are special as we use healthy ingredients and go through countless tests to see which ingredients taste better on our pastries. We also have special designs for our cupcakes and also special orders where customers can send us what they want their cupcakes to look like.

Business Model

• 1 person will probably spend $25.• 30 customers (online sharing) per day• 10 customers from retail shop per day• 40 x $25 = $1000 per day• $31000 per month = $1000 x 1 month

(estimate 31 days)

Business Model

• Ingredients would cost about $150 per week.• Estimate 3-4 weeks for a month.• Estimate $525 spend on ingredients per

month.• $31000 - $525 = $30475

Business Model

• 40 customers per day• 3 Talented bakers• We pay our bakers around $3500

every month.• 30475 – (3 x 3500) = We get

around $6658 per month.

Business Objective

• Associate with other bakeries• Be one of the best bakeries in Singapore

Page Break

• Cupcakes: One box for $25• Cookies: One box for $20• Cakes: $30• Macorons: One box for $25• Waffles with ice cream: $6

Organisation Development

• Marissa Leong is the leader, CEO and is in charge of the group activities to make sure everyone does their job.

• Jia Min is the CFO and will be in charge finance of the business and calculates the revenue.

• Sophie is in charge and responsible for the marketing of business and works on the company’s websites as the CMO.

Vision and Mission

• We vision that everyone would be delighted and happy when they eat the desserts.

The Keys to Success

• We will be using social media to connect with our customers.

• Desserts are very popular these days.• We will also be keeping up the ‘Dessert Trend’.

Our Website

Our Website

Our Website

Our Website

Target Consumer Segment

• Our target consumers will be teenagers and people who like all things “Sugar and Sweet” related.

Marketing Strategies

• We will be promoting our business on Facebook.

• We also have a website where customers are able to make their purchases online.

The End

Thank you for your attention ! :D