better living through web metrics

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Better Living Through Web Metrics. Kathy Farrell, Empire State College Melissa Meehan, Buffalo State College Ned Stankus, Hamilton College Maryann Stopha, SUNY Geneseo. Overview. Introduction What ARE “web metrics”? Why Use Them? Server Logs Other Data Sources Wrap-up. - PowerPoint PPT Presentation

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  • Better Living Through Web MetricsKathy Farrell, Empire State CollegeMelissa Meehan, Buffalo State CollegeNed Stankus, Hamilton CollegeMaryann Stopha, SUNY Geneseo

    HighEdWebDev 2004

  • OverviewIntroductionWhat ARE web metrics?Why Use Them?Server LogsOther Data SourcesWrap-up

    HighEdWebDev 2004

  • What ARE Web Metrics?Metric: A measurement of a characteristic of an object or activity. The measurement is done using a consistent method, at consistent intervals, in order to assess, monitor and/or communicate information about the object or activity. Metrics may be quantitative or qualitative.

    HighEdWebDev 2004

  • What ARE Web Metrics?Web Metrics Metrics used to assess and monitor activity on a web site, usually to study how well the site meets its objectives. Sometimes also called "web analytics," although some writers make distinctions between metrics and analytics.

    HighEdWebDev 2004

  • Why Use Web Metrics?Monitor activity on the siteImprove understanding of user behaviorIdentify and prioritize apparent problemsImprove the sites usabilityHelp us test whether what we believe about the web site is realMake decisions about the site based on data rather than beliefs

    HighEdWebDev 2004

  • Server Logs: The BasicsWhat is a server log?Why bother analyzing the server log?Common analysis tools

    HighEdWebDev 2004

  • Server Logs: A Sample Entry64.12.102.33 www.esc.edu - [16/dec/2003:00:04:09 -0500] "get /esconline/online2.nsf/eschome?openform http/1.1" 200 21691 "http://www.google.com/search?hl=en&ie=iso-8859-1&q=empire+state+college" "mozilla/4.0 (compatible; msie 5.0; aol 8.0; windows 98; digext)" 203 "" "e:/lotus/domino/data/esconline/online2.nsf"

    HighEdWebDev 2004

  • Server Logs: Fields in the Sample Entryremotehost:64.12.102.33 rfc931:www.esc.edu authuser:- [date]:[16/dec/2003:00:04:09 -0500] request:"get /esconline/online2.nsf/eschome?openform http/1.1" status:200 bytes:21691

    HighEdWebDev 2004

  • Server Logs: Fields in the Sample Entryreferrer:"http://www.google.com/search?hl=en&ie=iso-8859-1&q=empire+state+college" user-agent:"mozilla/4.0 (compatible; msie 5.0; aol 8.0; windows 98; digext)" processing time: 203 cookies:"" translated URL: "e:/lotus/domino/data/esconline/online2.nsf"

    HighEdWebDev 2004

  • Server Logs: Common Analysis ToolsBasic results: What the logs can tell you, and how you can use the information Webtrends exampleDeceptive results: What the logs seem to tell you, but really dont

    HighEdWebDev 2004

  • Server Logs: Beyond the Basics Configuring your analysis software ignoring specific IP addressesExtracting specific types of entries from the logHomemade toolsExamples:Click-throughComparing two navigation schemesSearch Queries (both successful and unsuccessful)

    HighEdWebDev 2004

  • Log entry for a search query129.44.6.222 www.esc.edu - [01/sep/2004:08:28:41 -0400] "get /esconline/onlinesi.nsf/index/?searchview&query=bookstore&searchorder=1&searchwv=true&searchfuzzy=false http/1.1" 200 38072 "" "mozilla/4.0 (compatible; msie 6.0; windows nt 5.0; .net clr 1.0.3705; .net clr 1.1.4322)" 640 "siteserver=id=7b9439c604c5ac4216387fe752447485" "e:/lotus/domino/data/esconline/onlinesi.nsf"

    HighEdWebDev 2004

  • Top 10 No-hit search terms

    HighEdWebDev 2004

  • Server Logs: LimitationsCommon problems with the dataCase-sensitivityOthersProblems with the analysis softwareTips for coping with problems

    HighEdWebDev 2004

  • Break for Discussion!

    HighEdWebDev 2004

  • Other Data SourcesSurveysWebmaster E-mailUsability StudiesFocus GroupsHelp Desk Calls

    HighEdWebDev 2004

  • Other Data SourcesReasons to use themExamplesTips for developing themLimitations of these sources

    HighEdWebDev 2004

  • Other Data Sources: GeneseoSurveysGeneseo Web Usability SurveyWebmaster E-mailHelp Desk Calls

    HighEdWebDev 2004

  • Other Data Sources: Buffalo StateBuffalo States Metrics ToolboxUsability StudiesFocus Groups

    HighEdWebDev 2004

  • Break for Discussion!

    HighEdWebDev 2004

  • Wrap-up and Future Plans

    HighEdWebDev 2004