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CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200 • Fax: 203-612-6942 • Toll Free: 800-461-7353 • info@cyberalert.com

For more product informationwww.CyberAlert.com/CyberAlert.html

Better, Faster, Less CostlyOnline News Monitoring Service

✔ More comprehensive media coverage

✔ More accurate news clipping

✔ More timely clip delivery

✔ Anywhere, anytime clip access

✔ Easy clip management

www.CyberAlert.comNobody Monitors The Media Betterwww.CyberAlert.comNobody Monitors The Media Better

CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200• Fax: 203-612-6942 • Toll Free: 1-800-461-7353 • info@cyberalert.com

www.CyberAlert.comNobody Monitors The Media Betterwww.CyberAlert.comNobody Monitors The Media Better

CyberAlert TVBroadcast Monitoring ServiceCyberAlert TV broadcast monitoring service is a comprehensive, effective, time-efficient and low-cost service to monitor and clip the on-air news broadcasts ofnational TV networks and local TV stations in the Top 100 markets.

With the CyberAlert TV service, you automatically search and clip the closed captiontext of news broadcasts for all network and cable news programs in the U.S., alllocal TV stations in the Top 100 markets, and selected TV stations in smaller markets.

You receive daily reports containing a list of all new stories containing key wordsyou've specified for your search — and you can then order video files, DVDs, orvideotapes for any story.

Key FeaturesBetter TV news coverage

•  Round the clock monitoring of 5cable news networks

•  Full coverage of network news onABC, CBS, NBC, FOX, PBS, UPN,WB, Univision, and Telemundo.

• Full coverage of scheduled newsprograms on all local TV stations inTop 100 markets.

• Coverage of scheduled news pro-grams on selected stations insmaller U.S. markets.

More accurate news clipping•  Few missed clips•  Near zero nuisance clips

More timely clip delivery•  TV news clips delivered automati-

cally the next morningEasy clip management

•  Electronic clip storage and searchLess costly

•  Flat monthly fee; no per clipcharges; no maximum clips

CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 • Phone: 203-375-7200 • Fax: 203-612-6642 • Toll Free: 800-461-7353 • info@cyberalert.com

CyberAlert TV Features and BenefitsFeature

Comprehensive TV news coverage

Benefit

More clips delivered

Automated monitoring by subscription

Near zero missed broadcastnews clips

Customized search profiles Fewer irrelevant clips

Same day or overnight delivery Timely intelligence

Digital Clip Book Anywhere, anytime access to TVnews clips in searchable database

Unequaled customer service Hassle free broadcast monitoring

Low fixed, monthly costs Save time and money

Nobody monitors the broadcast news media better than CyberAlert TV. Nobodymatches the advanced features and benefits of CyberAlert TV for broadcast moni-toring. Nobody offers better value than CyberAlert TV to monitor TV broadcasts.

Get started today! Order your No-Risk 14-day FREE TRIAL of CyberAlert TVBroadcast Monitoring Service Now! Monitor your own key words in the newsbroadcasts of over 600 TV networks and local stations. Zero cost. No creditcard required.

CyberAlert TV:Today's most comprehensive and accurate broadcast

news monitoring service — at substantially lower cost

Comprehensive TV Broadcast News Coverage

FeaturesToday, TV news is often more influential than local newspa-pers, reaching more people with more impact.As a result, monitoring broadcast news has become a keycomponent of the comprehensive media monitoring program.Each day the CyberAlert TV news monitoring service cap-tures and "clips" the closed captioning of news broadcastson over 600 TV networks and local TV stations.

•  Round the clock monitoring of 5 cable news networks24/7/365.

•  Full coverage of network news on ABC, CBS, NBC,FOX, PBS, UPN, WB, Univision, and Telemundo.

•  Full coverage of scheduled news programs on all localTV and cable stations in Top 100 markets.

•  Full coverage of scheduled news programs on selectedstations in smaller U.S. markets.

In addition to monitoring closed captioning text, CyberAlertmonitors the entire content of the Web sites of over 700 TVnetworks and local TV stations.

Benefits•  Comprehensive coverage of broadcast news on national

TV networks and local TV stations.•  Fewer missed broadcast news clips•  More clips (at less total cost) to better demonstrate reach

of PR programs•  Convenience of one-stop, fully-integrated news moni-

toring for both TV and the Internets

Automated Monitoring of TV News Sources

FeaturesCyberAlert's fully-automated intelligent agents capture and"read" every word of closed caption text for all the monitoredTV stations — more than 2,400 broadcast news programseach day, totaling more than 1,800 hours of daily newsbroadcasts.With its advanced monitoring software, the CyberAlert TVnews monitoring system outperforms traditional broadcastmonitoring services (and costs less).

Benefits•  The precision and security of today's most advanced

media monitoring software.

Customized Search and Media Profiles

FeaturesThe CyberAlert TV broadcast news monitoring system hassearching and querying capabilities not available in otherbroadcast monitoring services including:

•  Full Boolean queries using multiple operands includingAND, OR, NEAR, and AND NOT.

•  Custom software to eliminate unwanted versions ofwords

•  Triple filtering of all clips•  Easily change search specifications

Benefits•  More comprehensive and accurate broadcast news moni-

toring and clipping with near zero missed clips and few ifany irrelevant clips.

•  Broadcast news clipping service that can precisely meetyour most demanding specifications and requirements.

Same Day or Overnight Delivery of Text Clips - E-mail, Website, XML

FeaturesCyberAlert TV delivers today's TV news clips once-a-daynext morning before start of business — 7/365. CyberAlertdelivers the full text of all clips via e-mail. No more waitingdays for your clips from traditional broadcast monitoringservices. Delivery of news clips in other formats includingvarious flavors of XML is available upon request.

Benefits• Be completely up to date on TV news broadcasts

about your company and its products•  Avoid being blind-sided by news broadcasts that are deliv-

ered too late to be actionable•  Gain earlier insight to developing issues, enabling you to

respond quicker and more effectively•  No additional cost for next morning delivery

Digital Clip Book - Electronic Storage and Search of Full Text

FeaturesThe CyberAlert TV news monitoring and clipping serviceincludes a password-protected digital database containingthe full-text of all your clips for as long as you are a client.Organized into easy-to-use folders that you specify, CyberAlert'spowerful Digital Clip Book™ enables you to effortlesslyreview, sort, search, annotate, cross-reference, circulate andanalyze your clips. The Digital Clip Book requires only astandard Web browser; no special software required.

Benefits•  Anytime, anywhere access to all your TV news clips

by up to five people you authorize•  Time-saving electronic searches for much faster clip

retrieval•  Faster, better data mining

-  Easily sort clips by date, station, location, subject —and more

Superior Technology

FeaturesWith its revolutionary software and up-to-the-minute 64-bithardware and data storage systems located in one of thenation's most advanced Internet hosting facilities, CyberAlerthas provided extraordinarily reliable news monitoring servicesince 1997 for thousands of corporations, not-for-profitorganizations, and government agencies throughout the world.Since the launch of its media monitoring services, CyberAlerthas employed a process of continuous software improve-ment using client input to enhance media coverage, addfeatures and upgrade functionality on an on-going basis.

Benefits•  Exceptionally dependable daily service 7/365•  Safety of RAID backup and secure environment for all

your data•  Security of using market-leading service with continuous

updates•  Easy to Use: No special desktop software required by

client; access all records with your desktop Internetbrowser. No special training required.

Unmatched Customer Service

FeaturesCyberAlert's phones are answered by humans. You're immedi-ately connected to our extraordinarily responsive customerservice staff who will do whatever it takes to meet your TVnews monitoring and clipping requirements.The CyberAlert system and staff are extremely flexible inmeeting custom requirements of clients. And every mem-ber of our staff will always do what's best for you.

Benefits•  Expert assistance in setting up your search specifica-

tion to produce optimal results•  Immediate set-up of your order with next-day delivery

of your first clips•  On the spot changes in search profiles•  Well-maintained Broadcast Media List, continually

updated•  Round-the-clock service access for monitoring emergen-

cies or PR crisis

Best Value in Media Monitoring

FeaturesSimple, convenient pricing

• One low, fixed monthly fee for up to15keywords/phrases and 1,000 clips per month

•  Immediate set-up of your order with next-day delivery of your first clips

•  Absolutely no per clip fees•  No hidden charges•  Monthly billing; no annual contract

CyberAlert TV represents today's best value in TV newsmonitoring.

Benefits•  Lower your costs for both press clipping and broad-

cast monitoring•  Save up to 71% compared with traditional press clip-

ping services-  More budget for salaries

•  Fixed monthly costs; no surprises; no billing hassles

The ultimate benefit:Vastly improved broadcast news monitoring —

at substantially lower cost.

Quick Turnaround of Video Clips in Multiple Formats

FeaturesYou can order the video of your news clips directly fromCyberAlert as a digital file delivered via e-mail, DVD orvideotape. Call for pricing and delivery schedules.

Benefits•  One stop convenience with unsurpassed service for all

your news monitoring needs.

Daily E-Mail Alert

Daily Email

Original Article Cached Text

Digital Clip BookTM — Searchable Database of Clips

Service CyberAlert Coverage Retail PricePer Month

Price SheetJanuary 1, 2011

CyberAlert TV Daily monitoring and clipping of closed closed caption text of on-airnews broadcasts from national networks and 600+ local TV stationsin top 100 markets.

US$249

If combined with CyberAlert5.0 service at $249/mo,CyberAlert TV is discountedto $149 per month.