bethania technical secondary school marketing presentation
TRANSCRIPT
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Bethania Technical Secondary School
Marketing plan presentation
Prepared and presented by: Hallelujah Johannes Kasimbazi
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Research methodology
BTSS Marketing Plan
Primary Research
Qualitative method: Interview
Secondary research
Desk Research: Books, Articles etc
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Background information
History Kemondo Children Home
Year 1990 ; 20 pupils
Bethania Primary School Year 2000 ; 27 pupils
Location Kemondo Town / Bukoba District
Tanzania
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Working on project
Main market Bukoba District
1,653.91 km2
Market need (s) Quality Education
Affordable prices
Technical and entrepreneurial skills
Distance factor
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Working on the project (Cont.)
Opportunities• Need for technical skills• Increasing scope of technology• Gov. policies• Population trends (Youth rates)
Strengths• Existence and values of BPS• Partnership (25 years)• Good financial control• Effective customer feedback• Intellectual resources
Weaknesses• New project• Lack of experience• Startup capital
Threats• New market entries• Poverty
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Working on the project
Marketing mix of BTSS Product - Education service
Secondary education + technical skills
Price - School fees
Affordable prices
Sales of goods and services
Promotion
Promotion tools:
Place
Current location of NAF
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Thank you for your attention!